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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

Trending Sources

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” In a previous blog, we mentioned that there are many search engine options in China.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.

How do you migrate to a new site search engine?

Biznology

Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search. Many large companies who were using it as their website search engine recoiled in horror at the prospect of having ads on their site search results page—ads from their competitors.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. 10) Raven SEO Tools.

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The 20 Best SEO Rank Tracker Tools

Webbiquity

Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Web analytics tools like Google Analytics or Clicky are great for the former.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business leads. Stay Relevant with Ongoing Keyword Research.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. People use words to search! Search Query Data (WMT).

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. Search query “information on how to _”.

12 Myths vs. Realities of Search Engine Optimization (SEO)

Biznology

SEO Myths (Search Engine People Blog). Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be. 42% click on the website in the #1 position on the search page.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. What are the best tools for finding and eliminating broken links?

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which tools are best for local SEO?

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Buzzwords in Marketing Automation: Search Engine Optimization (SEO)

Lead Liaison

Search Engine Optimization (SEO): its meaning and how it relates to marketing automation. Search Engine Optimization and Marketing Automation. You can’t spend any time studying online marketing without reading the term “search engine optimization.”

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Google Webmaster Tools Search Query Data is Accurate (and Valuable) by Search Engine Watch.

3 Ways To Differentiate Your Brand in Search Engine Results

KoMarketing Associates

Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. With the assistance of the Screaming Frog SEO Spider you can scan key SEO elements of a website, including HTML title tags.

12 Questions to Ask When Performing SEO Keyword Research

KoMarketing Associates

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.

17 Realistic Ways to Get More Website Traffic

Act-On

Traffic is to digital marketing like gasoline is to an engine. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. For instance, is your website fast and mobile-friendly?

The Marketer's Guide to Search Engine Optimizing Non-Written Content

Hubspot

2) Name the file using keywords that describe the image. Instead of giving search engines a title that has nothing to do with the image, rename the file with a keyword phrase that describes what the image is. without keyword stuffing.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. 3) What types of online tools do you use? Visits to top pages from search.

SEO 101

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. It’s a common myth that the most searched terms, those with the largest volume, are the best ones to rank for.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Search engine optimization seems to confuse a lot of people. As the search engines get smarter, there are fewer hard and fast rules to cling to. But keywords are an even better example. Are keywords dead? Keywords are dead. Keywords are not dead.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords. How to use keywords. As are the search engines.).

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8 things you can do to significantly improve your SEO

Biznology

Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. To improve your website’s ranking, you need to get users to stay on your site and interact with your content. Do this by improving the usability and user experience on your website.

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How to Design a Site Structure Visitors AND Search Engines Love

Hubspot

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service , sign up for a newsletter, that sort of thing. Identify the "how" (functional website requirements).

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Sample review: “Split testing is an important part of your website.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. Search Result Title. Search Result Description.

23 Expert SEO Link Building Guides and Tools

Webbiquity

What tools are most helpful in link building efforts? Find the answers to those questions and more here in almost two dozen of the best link-building guides and tool reviews of the past year. Six Degrees Of SEO Bacon & B2B Link Building Q&A by Search Engine Land.

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. I’ll prioritize this page for people who search for so and so search term!”

Your competitors are doing SEO

Biznology

Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. So, too, is your corporate, resource, journalistic, or ecommerce website. These tools also check your site speed and site performance as well.

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The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Cool Social Media Tools. This tool makes unfollowing non-followers easy.

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Best Cool SEO Tools of 2011

Webbiquity

The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. Need to analyze the optimization status of an existing website? Identify promising keywords?

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Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

increasing social engagement, website traffic over time, etc.) There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. Provides visibility into the sources and quality of traffic to other websites.