The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What You Need to Know About Search Engine Indexing

ClearVoice

Google can produce tens of millions of results for most any question or search term you can come up with. If your site’s pages aren’t being indexed properly, they may not show up in search engine results at all. How search engine indexing works.

What Is a SERP? Definition of a SERP

seo.co

The Basics of SERPs (Search Engine Results Pages). + The Main Elements of SERPs. Anatomy of an SERP (2020). + How Do Search Engines Choose Results for SERP? + How to Make Use of SERPs. Increasing Your Organic Rankings in SERPs.

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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. What Are Google SERP Features? Use Question Keywords.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

And it’s one of those algorithms — Google BERT — that helps the search engine understand what people are asking for and brings the answers they want. This new search algorithm was created by Google to better understand users’ search intentions and contents on web pages.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Search engines are smarter today than ever before. What Does SERP Stand For? SERP Features.

Search Engine Ranking: How To Use Semrush To Track Keywords and Positions

SEMrush

Tracking your SERP rankings can help you identify where you are doing well and focus your SEO efforts. In this guide, we’ll show you how to find and track your rankings with Semrush.

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What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

KoMarketing Associates

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. First, and often through the webmaster integration of structured data , Google is able to provide a more detailed search result experience.

26 Awesome Search Engine Marketing Guides

Webbiquity

Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

Content and Links: The Two Most Important Ranking Factors

DivvyHQ

Like it or not, Google is a significant gatekeeper in the success (or failure) of many business who rely on website traffic for sales. So, it's obviously imperative for companies to understand how Google determines ranking positions. It really comes down to two things: content and links.

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What to Know About Real Search Engine Optimization Experts

KEO Marketing

Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space. A good SEO expert also understands how search engines work. They should also be able to keep up with major search engine algorithm changes or updates. Search engine optimization experts should have the ability to: Stay up-to-date with Google’s, and other search engines, algorithm changes.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded. Search Result Title. Search Result Description. Search Result Site Links.

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. That tool is Google’s search engine results page (SERP).

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO 101: Best Practices from a Search Engine Optimization Agency. Things are always changing in the world of search engine optimization (SEO). Search engines drive as many as 70% of all business to business leads. As such, it is important to ensure you optimize your content, and your website, for search engines. SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

We’ve known for several years now that Google prioritizes branded websites when it comes to choosing what to display in its SERPs: Although, to be fair, as Moz puts it: “Google doesn't try and go out and say, ‘How well known is Coca-Cola versus Pepsi versus 7 Up versus Sprite versus Jones Cola? So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Planning for Search Engine Optimization in 2017

KEO Marketing

Search Engine Optimization (SEO) continues to change every day. Schema” is a mark-up language from Schema.org that is used for tagging content so that search engines can categorize it and recognize it more quickly for search engine recovery. Schema tags on your site helps search engines understand your site more clearly, thereby helping to ensure that it is indexed correctly. Changes to the search engine results pages.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Some of these outdated practices include: Keyword stuffing. Focusing on text search. SERP rankings.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. Google Ads Keyword Planner.

SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. By analyzing search results, SEOs will better understand the key components of a result listing and be able to determine the specific requirements to rank. Why Understanding SERPs Is So Important.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. Focus on Topic Clusters Instead of Keywords. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better).

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

Analyzing Search Engine Results Pages on a Large Scale

SEMrush

How to import and analyze Google SERPs on a large scale. This is a tutorial on how to use Python for a better understanding of search positions of an industry (flights and tickets in this case).We We will go through generating keywords (and combinations), and then through the full process of importing, manipulating, and visualizing the data.

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Trend #2: Keyword Research Will Be Even More Important.

SEO Rank Checkers: Know Where You Stand in the SERPs

Brightedge

A central truth of search engine optimization (SEO) is that not all optimization opportunities are created equal. Additionally, because there are usually more keywords relevant to your brand than time to optimize for them, it’s important to identify and prioritize the keywords that have the most potential to drive motivated people to your website. This starts by knowing where your website stands in the search rankings for target keywords.

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Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines

Content Marketing Institute

Furthermore, Jennifer Slegg offers a great explanation on how lots of queries imply question while not explicitly asking one: For example, someone searching for ‘Daniel Radcliffe’s height’ are really wanting to know ‘how tall is Daniel Radcliffe?’ Make sure to turn to good old keyword research to find more queries you can potentially get featured for. To identify those opportunities: Type the main term into Serpstat’s search box.

Why are URLs so important?

Biznology

After striking out with LinkedIn search, I searched in Google. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. When people are looking for content, more often than not, they search by topic. If you study search queries as I do for a living, this would become obvious fairly early on. But if they are just getting into a field of study, they search by topic.

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Keyword Strategies for eCommerce Search Engine Optimization

Hubspot

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1. Provides better opportunity to rank for more relevant keywords. Long-tail keywords are longer keyword phrases that are descriptive versions of a general root keyword.

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

RockContent

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Some of the SEO basics remain despite the platform, like finding the best keywords and creating good content to establish relevance. Those signals will help such content earn visibility within search.”.

Law Firm SEO Guide 2018: Ultimate Search Engine Optimization Blueprint for Attorneys

DAGMAR Marketing

The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. There are challenges, though: Some law firms that hire outside companies may become frustrated at the lack of transparency or failure to improve search engine rankings. Google uses a complex algorithm to decide how to rank pages for keywords. Part 1: Keyword Research.

Optimizing your page for Search Engines – Part 3: Best Practices – Meta Descriptions and Keywords

EMagine B2B Blog

In the past two posts in this series, we talked about how optimizing your site allows for creating authority around targeted keyphrases, which will allow your site to rank higher in the SERP (search engine results pages). We also discussed how Title Tags are the first place search engines (and humans) determine the relevance of [.]. Search Engine Marketing

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek

Search Engine Journal

Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Content Marketing SEO

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