How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. Often you will set the ROAS target based on a known value of doing business, maybe due to an understanding of what margin of revenue is required on your ad spend to ensure profit, for example, or simply “what performance always has been.”. ROAS itself.

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

Put simply, the task of managing over 4,000 PLA campaigns, each containing hundreds of product partitions and keywords, was exhausting Brian’s time to a point where he was unable to effectively maintain and service his portfolio regularly. The result has been a 12% lift in ROAS, but this is only part of the success story. QuanticMind’s SEM specialists are well-versed in coaching marketing teams to incredible results.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? With SEO, you create and keyword-optimize your website content to rank well in organic search results.

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SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

For your perusal, here are the quick hits: Brand SEM insight from “Brands Talk Search Marketing”: Featuring: Daniela de Simone, @erinever , @jknob8 , @simonheseltine , @CJSherman. Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. Panelists discuss the ups and downs of various SEM tools, particularly on a finite budget.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. This approach, though, comes with some major drawbacks that make it difficult for SEM programs to scale beyond their initial capacity. Keyword Analysis and Valuation. New Opportunities for At-Scale SEM Programs.

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. The more time, money and resources your marketing teams invest into SEM account maintenance, the more difficult it is to create enough efficiency and momentum to steadily increase ROI. SEM Account Maintenance = Managing Your Bid Strategy. Clicks and conversions are the relevant bidding options for SEM.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. But as long as you target relevant keywords with quality content, you should be able to quickly realize a return on your investment.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. This will free up more of your budget and time for other SEM activities.

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Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint. PPC optimization tools have already done a lot to evolve paid search as a marketing channel, and one of the next steps will be to automatically optimize bids against a goal of driving maximum profit from each individual keyword.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network.

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17 Best Paid Media Tools for Marketers

Single Grain

Plus, all this is complemented by the fact that SEMrush has one of the biggest keyword databases in the world. See ads displayed for certain keywords in Google. Apply large-scale changes to your Ads account without wasting time by adapting existing keywords to target specific locations.

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QuanticMind’s 5 Most Popular eBooks of 2019

QuanticMind

We’ve explored what the ideal bidding calculation process in SEM tools should look like and how it can unlock hidden potential. SEM Optimization Techniques: Are You Overpaying Google? The most powerful tool, though, is unquestionably keyword bids.

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The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role. Google Ads forecasts can also help SEM managers understand the impact of different campaign adjustments on future performance. How to Forecast CPC with Keyword Planner.

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

An optimization metric is a metric you use in order to determine what bid you would like to place on a keyword, which bid adjustment you would place on a device, etc… Optimizations will always, to some degree, be related to your business goal. Taking the same principles as ROAS, you would bid higher on keywords generating more conversions, and down on keywords generating fewer conversions.

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How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

How can you solve SEM’s biggest new challenge? Your revenue and return on ad spend (ROAS). Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM. Those actionable insights could be helping you make significantly better decisions on bids to stop overspending on keywords that have already delivered their maximum value. Search Engine Marketing / SEM bid adjustments Bidding Search

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

A comprehensive audit will help you understand what is happening throughout your entire paid search program, surface areas that can be optimized more rigorously, and uncover any keywords or campaigns that are simply not moving the needle in your favor. Out of the gate you’ll want to ask yourself these questions: Am I using the right keywords? Have we made any business model changes that could affect ROAS?

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Google themselves are even taking the focus away from keyword targeting, rebranding from Google Adwords to Google Ads in 2018. Smart Bidding strategies include Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC. Adwords bidding strategies have changed a lot in recent years.

8 Ways to Improve PPC Campaign Management

QuanticMind

Researching search queries and adding relevant new keywords to accounts. Eliminating poor performing keywords from campaigns. Define your goals before you start, because it will ultimately impact what bidding strategy you choose, what keywords you target and what kind of ads you serve. Duplicating keywords across campaigns and ad groups. Refine your keyword lists as you learn. Consistently update your negative keyword lists.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword.

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. One, it allows similar keywords to share goals and data, and be pointed in the same general direction. Presently, it helps to describe this SEM bidding optimization technique. The relationship between spend and return is non-linear, and that is true across keywords.

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Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” After doing a quick cost-benefit analysis to determine whether or not you can make a comfortable living by leaving your job right now — and realizing you can’t — you are now tasked with figuring out why Return on Ad Spend (ROAS) dropped so significantly, and ultimately why your PPC performance is suffering.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Working in SEM, particularly enterprise-scale SEM, you’ve heard about enterprise bid management solutions. There’s something that’s increasing in your day-to-day SEM operations. Now, multiply this figure times however many thousands, or millions, of keywords you manage.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. For example: An ecommerce business should invest largely in transactional keywords to encourage conversions.

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Let’s Tackle Your Biggest Paid Search Challenges Head-On

QuanticMind

Join QuanticMind for a live demo that will show you how to use new technology to optimize your campaigns down to the keyword level, fully utilize Enhanced Campaign modifiers, generate reports in seconds and maximize your ROI, ROAS and profits. What’s holding back my campaigns – is it my keywords, my spend/budget, my location or some other set of modifiers? Are there keyword groups that are working better, or worse, for me?

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Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. It’s the practice of making the most effective use of advertising budget towards your SEM goals. SEM is the “rocket science” of marketing. At this point, it’s noteworthy to mention that an SEM Agency could be the next step.

SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate.

10 Tips for Success with Bing Shopping Optimization

QuanticMind

E-commerce advertisers spend a lot of time optimizing their target keywords in Google Ads, failing to realize that Bing Shopping is a completely separate landscape. You can import your campaigns, but then you must make necessary adjustments to your targeting and negative keyword lists to optimize for a different audience. Creating your keyword lists and ad groups are not simply tasks for initial campaign setup.

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . higher ROAS than desktop. . .

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. When people search for your keywords, you know their search intent and can display the most relevant ad to your audience. It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Keywords.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether. QuanticMind is another third-party bid automation software that can also optimize bids when data is scarce, for example in the case of long-tail keywords with few conversions.

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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Setting the right bids for individual keywords is a huge undertaking that requires constant adjustments. Choose Smart Bidding for your campaigns and Google will automatically calculate bids for you at the keyword, ad group, or campaign level.

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Top 10 PPC Trends for 2020

Valasys

The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC. Alongside the evolution in the targeting of the keywords, the audience targeting trends will also evolve.

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The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). As opposed to the alternative of manual CPC bidding, you don’t actually need to manually update your bids to take into consideration specific ad groups or even unique keywords. Optimize your return on ad spend, or ROAS.

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

Instead, predictive advertising management helps marketing teams get past this morass of keywords, individual campaign budgets and highly specific key performance indicators (KPIs) and reclaim the mantle of being marketing strategists.