How to Fine-tune Your Target ROAS

QuanticMind

Many bidding platforms offer some form of Target ROAS bid policies. These strategies will typically try to maximize the volume of a revenue metric, at a designated ROAS (Return On Ad Spend) value. How do you know what ROAS target will actually result in the highest profit?

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Fashion Retailer Hot Topic Increases ROAS by 12% with Intelligent Bid Optimization

QuanticMind

Put simply, the task of managing over 4,000 PLA campaigns, each containing hundreds of product partitions and keywords, was exhausting Brian’s time to a point where he was unable to effectively maintain and service his portfolio regularly.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Keyword Analysis and Valuation.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? With SEO, you create and keyword-optimize your website content to rank well in organic search results.

SEM 91

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

Not so you can kick up your feet and watch the money flow in, but because you’ve considered it a potentially meaningful strategy – similar to why you would set revenue maximizing goals with a Return on Ad Spend (ROAS) efficiency constraint.

PPC 52

SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. This will free up more of your budget and time for other SEM activities.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

Tests suggest that mobile paid search campaigns will drive as much as 11% lower return on ad spend (ROAS) than a comparable desktop campaign. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network.

SEM 40

Making Big Data Actionable for Paid Search Optimization

QuanticMind

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. SEM is the “rocket science” of marketing.

The Advanced PPC Auditing Guide: Determining Root Causes, Bleeding Dimensions, and Optimization Strategy

QuanticMind

A comprehensive audit will help you understand what is happening throughout your entire paid search program, surface areas that can be optimized more rigorously, and uncover any keywords or campaigns that are simply not moving the needle in your favor.

PPC 52

The Ultimate Guide to Accurate PPC Forecasting

QuanticMind

Most business leaders today know the importance of investing in search engine marketing (SEM) to reach target audiences and desired goals. Whether you’re an independent marketing agency pitching to clients or an in-house SEM manager, you need accurate PPC forecasting to succeed in your role.

Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

An optimization metric is a metric you use in order to determine what bid you would like to place on a keyword, which bid adjustment you would place on a device, etc… Optimizations will always, to some degree, be related to your business goal.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

PPC advertising has always been keyword-focused, but audience targeting features are now more advanced when it comes to improving campaign performance. Google themselves are even taking the focus away from keyword targeting, rebranding from Google Adwords to Google Ads in 2018.

10 Tips for Success with Bing Shopping Optimization

QuanticMind

E-commerce advertisers spend a lot of time optimizing their target keywords in Google Ads, failing to realize that Bing Shopping is a completely separate landscape. Creating your keyword lists and ad groups are not simply tasks for initial campaign setup.

How to Solve the Biggest New Problem in Search Engine Marketing

QuanticMind

How can you solve SEM’s biggest new challenge? Your revenue and return on ad spend (ROAS). Here it is: In order to win at modern-day search engine marketing, you need to be able to successfully tackle the big data challenge in SEM. Those actionable insights could be helping you make significantly better decisions on bids to stop overspending on keywords that have already delivered their maximum value. Search Engine Marketing / SEM bid adjustments Bidding Search

8 Ways to Improve PPC Campaign Management

QuanticMind

Researching search queries and adding relevant new keywords to accounts. Eliminating poor performing keywords from campaigns. Define your goals before you start, because it will ultimately impact what bidding strategy you choose, what keywords you target and what kind of ads you serve. Duplicating keywords across campaigns and ad groups. Refine your keyword lists as you learn. Consistently update your negative keyword lists.

PPC 40

Portfolio Bidding: A Breakdown of the PPC Bid Optimization Technique

QuanticMind

But just in case, we’ll go on… Portfolios are groups of assets, and in search engine marketing, these assets are the keywords and “publisher objects” that you can apply bids and bid strategies to. Presently, it helps to describe this SEM bidding optimization technique.

PPC 52

Why is My PPC Performance Bad? Part I: How to Identify Root Cause

QuanticMind

So it also might come as no surprise if you find your boss breathing down your neck, asking “Why has our ROAS dropped from 150% to 130% over the past month?!” Your program might contain hundreds of campaigns, with thousands of ad groups, and tens of thousands of keywords or product groups.

PPC 52

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword.

Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?

QuanticMind

Working in SEM, particularly enterprise-scale SEM, you’ve heard about enterprise bid management solutions. There’s something that’s increasing in your day-to-day SEM operations. Now, multiply this figure times however many thousands, or millions, of keywords you manage.

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The Role of Bid Optimization Technology in Preventing PPC Performance Issues

QuanticMind

You can optimize keyword bids using automation technology, but that’s just one of its many features: automated bid optimization can help marketers improve campaigns, reach business goals, and avoid performance issues altogether.

PPC 52

Why PPC Automation Technology is the Future of Paid Search

QuanticMind

That makes it hard to keep up with new ways of approaching SEM every year. Most advertisers today know that it’s possible to automate certain SEM tasks using Google Ads or third party tools. Google Ads can help you automatically create performance forecasts using Keyword Planner.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. For example: An ecommerce business should invest largely in transactional keywords to encourage conversions.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

DDA is a machine learning-based attribution method that attempts to properly credit upper-funnel keywords for their contributions to conversions. Search keyword “best phone” -> search keyword “Google Pixel” gets 2% conversion rate.

SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Day 1 Keynote – Welcome & SEM Keynote Conversation: Bing & SEM . higher ROAS than desktop. . .

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The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). As opposed to the alternative of manual CPC bidding, you don’t actually need to manually update your bids to take into consideration specific ad groups or even unique keywords. Optimize your return on ad spend, or ROAS.

Digital Future: Predictive Advertising, Chapter 5 – How Predictive Bridges Skills Gaps, Knowledge Gaps & Strategy Gaps

QuanticMind

Instead, predictive advertising management helps marketing teams get past this morass of keywords, individual campaign budgets and highly specific key performance indicators (KPIs) and reclaim the mantle of being marketing strategists.