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Best Keyword Research Tools: 10 Free & Paid Tools (Reviews)

SEMrush

Check out our list of the best keyword research tools, including both paid and free keyword tool options. Keyword Research

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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

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3 Powerful Hidden Benefits of Customer Reviews

Influitive

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. In a webinar with Uberflip , Vinay Bhagat , Founder & CEO of TrustRadius , shared how your brand can upgrade its sales and marketing by folding customer reviews into your campaigns and processes. . Reviews increase your chances of being discovered. The great thing about reviews is that they seem to build on themselves.

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. Google Keyword Finder.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

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How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

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Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

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Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. The result of this integration is that you get great end-to-end analytics, for example: you’ll see how much a particular search keyword contributes to revenue.

Review 158
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How To Reply To Online Reviews

Biznology

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Sixty percent of consumers read reviews once a week, and out of that population, more than 90% use the reviews to inform their consumer decisions making. Essentially, online reviews should be a key element of any marketing strategy.

Review 101
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B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword.

Keyword 92
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Kicksta Review: A Legit Way to Automate Your Instagram Growth

Single Grain

In this comprehensive Kicksta review, I’ll be looking at an innovative and unique way to boost the organic growth of your Instagram account by harnessing the power of artificial intelligence — plus good, old-fashioned human curiosity. UltraVPN Review: Is This 2023’s Best VPN?

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2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Fox, who ran Google Webmaster Central before becoming an independent author and speaker, emphasizes using keyword data in every phase of the marketing, advertising, and communications lifecycle. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

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The Most Important Keyword for SEO in 2018

Webbiquity

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

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Ultimate Guide and Review of Ahrefs for 2023

seo.co

It can be used for keyword research , competitor analysis, and backlink monitoring. In this article we will review what Ahrefs has to offer, so you can decide if it’s worth the cost or not. Ahrefs Provide a Bunch of Helpful Data About Keywords.

Review 73
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The Beginner's Guide to Keyword Density

Hubspot Marketing

Keywords are a critical part of your SEO strategy. Along with relevant content and optimized website design, ranking for the right keywords helps your site stand out from the crowd — and get closer to the top of search engine results pages (SERPs). But how many keywords are enough?

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Book Review: Content Rules

Webbiquity

” They cite research showing that “three out of five shoppers said they always or often use search engines when shopping online…more consumers use search engines than they do coupon sites, retailer emails, consumer reviews, or shopping comparison sites.” If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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Covid-19 (Coronavirus) Keyword Research Tips

Conductor

With this in mind, we created this list of Covid-19 keyword research tips so you can identify the terms that matter most to your customers and support them through this hard time. Whatever those things may be, write them down as keyword considerations for content development.

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Do Reviews Impact Local SEO Rankings? New Study

SEMrush

Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.

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Why Reviews are Critical for Building Material Manufacturers

Navigate the Channel

So you may wonder why building material manufacturers need user reviews. As a manufacturer, if you sell to a small dealer, then you have a responsibility to help that dealer grow beyond just selling the product, because when they win, you win — and it all starts with reviews.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

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Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

Keyword 64
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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. Google Didn’t Want Us To Use The Keyword Planner This Way. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” Free Keyword Suggestions Tool by SerpStat.

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How to Use Amazon Reviews for Content and Product Development

Single Grain

I’m talking about product reviews. If you sell on Amazon, you know how valuable product reviews can be. What you learn by reading their reviews can be an important tool for both product and content development, as well as marketing strategy. Who Writes Amazon Reviews? Data from Power Reviews, a company that makes rating and review software, estimates that only 5-10% of all online shoppers leave reviews. Using Amazon Reviews to Grow Your Business.

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All in One SEO (AIOSEO) Review: Is It the Right SEO Plugin?

Optinmonster

In this detailed All in One SEO review, we put their claim to the test and figure out if it’s the best SEO plugin that meets your needs. All in One SEO Review: Final Thoughts. We tried covering the significant features in this All in One SEO review.

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A Guide to Keyword Cannibalization: How to Find & Fix it

Conductor

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence.

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How to effectively run a multi-location review management strategy

Sprout Social

Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Multi-location models for managing reviews.

Review 69
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How to Leverage Branded Keywords and Branded Searches

seo.co

Start paying attention to and optimizing for your branded keywords! Your branded Google suggestions are your core keywords to monitor closer. Your brand name as a keyword. Include a link to your reviews from the main nav). Your branded keywords.

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How to Perform Keyword Research for Local SEO

seo.co

As you undoubtedly know, keywords are the terms people type when they search for something. For instance, if someone searches for Akron dental implants then “Akron dental implants” would be the keyword. The Google Keyword Tool is probably the most-used keyword tool out there.

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10 Signs It’s Time to Fire Your SEO Content Provider

DivvyHQ

There are thousands of "expert" SEO content providers out there, but how do you know if you've found a good one? Here are ten warning signs that should raise red flags from Philip Ghezelbash, founder of WritingStudio.co (one of the good ones).

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Other Sources of Brand-Based Keyword Influence.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

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5 Essential Tools a Content Strategist Can’t Do Without

DivvyHQ

A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill.

Tools 95
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Why You Need Keyword Benchmarking in your SEO Strategy

ClearVoice

Fortunately, keyword benchmarking isn’t as complicated as you think, but it does require some planning, measurement, and tracking. Metrics used to benchmark keywords. Number of keywords in the top 20. How many keywords do you currently rank for? Short tail keywords.

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The A-to-Z Guide to Content Quality Assurance

DivvyHQ

Do you have a content quality assurance process in place? Quality assurance is more than just catching typos and bad grammar. It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy.

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The Definitive Guide to Addressing Negative Business Reviews

Zoominfo

Social media and review sites give customers free reign to voice their opinion about a business or product. While bad reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why. In today’s hyper-connected, digital age, online reviews play a large role in the B2B sales cycle. Consider these statistics ( source ): Nearly 95% of online shoppers read online reviews before making a purchase. What is the tone of the review?

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A Beginner's Guide: Understanding SEO Keywords 101

Brightedge

What are Keywords (and Keyword Intent)? These queries, whether a single word or a multi-word phrase, are called “keywords” and they act as magnets to attach you to webpages with content that is most relevant and authoritative to your keyword’s intent. Types of Keywords.

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SearchWP Review: Is It the Best WordPress Search Plugin?

Optinmonster

Read our honest SearchWP review to learn more. In this review, we’ll show you the key features that make SearchWP the best WordPress search plugin around. You can add lots of metadata such as categories, tags, variations, attributes, and reviews to WooCommerce product listings.

Review 60
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How to Build a Review Acquisition Strategy

SmartBug Media

Five online reviews is all it takes to increase the likelihood of your product getting purchased by 270 percent. Online reviews from your happy customers do much more than just build trust with prospects— they are also powerful tools that can directly impact your bottom line.

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7 Quick SEO Wins to Improve Your Keyword Rankings

Circle Studio

Marketers often look for quick SEO wins to catapult their pages in the rankings for high-value keywords. The higher the bid, the higher the chance that a particular page will show up on the first page in related keyword searches. Review your site’s indexation. You can also manually review your page performance metrics using the web.dev measure tool. Review Title Tags and Descriptions for Duplicates and Keyword Opportunities.