Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 255

Lead Generation Marketing Automation Services Trends Marketing AI 255

Martech

DECEMBER 14, 2023

NIQ’s NIQ Ask Arthur integrates with the Discover platform and provides users with AI-assisted global search, personalized recommendations and AI-generated insights within reports. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Get MarTech!

Marketing AI 96

Marketing AI Advertising Agencies Paid Search Agency API 96

Sprout Social

JANUARY 11, 2024

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products.

Brand Identity 107

Brand Identity Branding Aggregators Marketing Analytics Tools 107

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Provide gift cards.

Small Business Marketing 290

Small Business Marketing Tactics Business Cost per Acquisition 290

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. Conversion quality is a high priority for companies, with 48% of survey respondents naming it as their most popular one. Do Your Research. Then comes the research. Who is your competition? Image: MarketingCharts.

Top of Funnel 359

Top of Funnel Paid Search Agency Lead Ranking Work Management 359

Marketing Insider Group

FEBRUARY 24, 2021

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for. Every keyword has a competitive score. Image: CMI.

Lead Ranking 295

Lead Ranking Lead Scoring Content Marketing CMS Development 295

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Another survey published on MarketingCharts.com from Prophet shows similar results. In this survey, businesses prioritize acquisition and upselling, indicating their awareness of the revenue possibilities from retention.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. The report has a lot to do with site speed and page speed, or how fast a page loads.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Convince & Convert

NOVEMBER 30, 2023

Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Use the Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Social Media 105

Social Media Advertisements Advertising Tools 105

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list.

Analytics 243

Analytics CTR Google Reachforce 243

Binary Demand

MARCH 26, 2024

Explore the significance: Marketers leverage intent-based targeting, from keyword selection in search ads to programmatic adjustments based on user content consumption, to efficiently reach users with high purchase intent. Gather direct feedback : Solicit feedback through surveys and polls to understand subscribers’ interests.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Use strong verbs, specific keywords, and personalization to pique your audience’s curiosity and entice them to open your email.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Certainly, the pace of change in martech now is unprecedented.

Work Management 99

Work Management Marketing Automation Services Marketing Management Marketing AI 99

Salesforce Marketing Cloud

APRIL 5, 2024

The keyword here is everyone. According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. Any app that links to an Accessibility Conformance Report will be included in the new Accessible filter search results. This impacts more people than you might think.

Design 98

Design Guidelines Forrester Barriers 98

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position.

Ideal Customer Profiles 126

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 126

Biznology

NOVEMBER 16, 2020

Next, you can create customer satisfaction surveys. Finally, you could send a brief NPS survey to customers right after addressing their complaint via call center or email. Once a user mentions one of those keywords, the tool will immediately notify you. Review email service reports.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Sprout Social

FEBRUARY 19, 2024

In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports. Competitive advantage AI automation uses advanced tasks like NLP to analyze and filter text with pre-defined topics and keywords so you can keep a tab on what people are saying about your brand and its competitors.

Marketing AI 102

Marketing AI Work Management Automation Marketing Management 102

Hinge Marketing

FEBRUARY 16, 2022

Want to read the full report? Almost half the high growth AEC firms surveyed used data from their website or other digital sources to score leads and were 30 percent more profitable than the no growth firms. Forty percent use metrics and ROI to report on and analyze the impact of their marketing efforts. Get access here.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Contently

FEBRUARY 16, 2023

More recently, data scientists have developed “ transformer” models which leverage newer NLP techniques that can process language data faster and allows developers to create powerful “large language models” using Internet content from search engines, social media posts, news reports, and chatbots, to name a few examples.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Outgrow

MARCH 18, 2024

It lets you track your keyword rankings, backlinks, and advertising campaigns. Example: Why So Serious, a marketing agency, used SEMrush to help their client resolve technical issues, find profitable keywords, and create winning content. This resulted in a 44% increase in organic traffic and an 1143% improvement in keyword rankings.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It lets you track your keyword rankings, backlinks, and advertising campaigns. Example: Why So Serious, a marketing agency, used SEMrush to help their client resolve technical issues, find profitable keywords, and create winning content. This resulted in a 44% increase in organic traffic and an 1143% improvement in keyword rankings.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Martech

MARCH 22, 2024

for trending keywords in search. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Reporting and analysis The final piece of the content marketing lifecycle involves understanding the impact of content to inform future strategies.

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Contently

MARCH 30, 2023

Within that context of known customer needs, you develop web pages, blog posts, and other searchable content that highlight your unique point of view on those topics — using the language (keywords and search terms) your customers (and, okay, other stakeholders like the media) use when seeking information about it. What are they happy with?

SEO 144

SEO SERP Content Keywords 144

Tiecas

MARCH 21, 2024

Tip #2: The Right Content for Industrial Buyers According to a recent survey [ Source ], the top three content formats engineers value most are: Datasheets (40%) Technical publication articles (29%) Product review/testimonial (26%) It’s important to note that testimonials can be tricky in industrial settings due to NDAs or competitive concerns.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

MARCH 30, 2022

A survey commissioned by Google Cloud and conducted by The Harris Poll found that search abandonment could cost retailers $300 billion per year in the U.S. The specific capabilities of the offering include the following: Semantic search, looking beyond keywords to the context of the shopper’s query. Processing.Please wait.

Google 93

Google Long Tail Marketing Merchandising Click Rate 93

Contently

OCTOBER 18, 2022

Customer surveys are one of the most common ways to do customer research, according to Hotjar’s State of Experience Report. For example, see how the project management tool, Asana , conducted a Google Forms survey to ask users what changes they wanted to see in their mobile app on Twitter. The reason?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Salesforce Marketing Cloud

JUNE 14, 2022

Let’s look at some exciting features in the Summer ’22 release: Leverage machine learning to extract keywords from large text fields with Einstein Discovery Text Clustering. Unstructured text data is generated in various forms, including survey responses, emails, messages, social media sites, and blog posts.

CRM 98

CRM Analytics Aggregators Keywords 98

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Brand Identity 99

Brand Identity Branding Advertising Agencies Paid Search Agency 99

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

Animalz blog

MAY 2, 2023

We will see more companies creating more search content targeted at the same number of keywords. Companies will be less discerning and more willing to tackle any keyword with a passing relevance to their product. Why bother with prioritization when you can target every keyword? Crucially, all of these trends already exist today.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

NOVEMBER 30, 2023

Search for keywords related to your product or service and see what other businesses rank for them. You could also survey and ask your customers what other brands they considered when making a similar purchase. Try Sprout free for 30 days and use our competitive analysis reports to get a leg up on your competition.

Planning 102

Planning Paid Search Agency Advertising Benchmark Analysis 102

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62