Atomic Reach

MARCH 18, 2019

Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. com , Mercantila, and FindLaw, and a frequent speaker at numerous SEM conferences.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. Optimizing PLAs to capture user intent – DeSisto recommends attempting to capture user intent for PLA campaigns by bidding to query value – a method that is similar to AdWords text ads’ system of bidding by individual keyword. Placements.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Unbounce

MARCH 7, 2019

You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Why Single Keyword Ad Groups once made sense. It’s 2015.

PPC 111

PPC Practices SEM Best Practices 111

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. SEM is a widely used paid media channel, but may not be the most effective content distribution channel for smaller brands considering the cost and competition. Fix Thin Content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113