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The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Make a Blockbuster: 8 Tips to Promote Your Webinar

Act-On

Promoting your webinar – so that people learn about it and are inspired to register to attend it – is just as important as creating it to begin with. Make a promotion plan. Here are eight tips to promote your webinar and get the attendance you need to achieve your goals.

Trending Sources

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. “How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Twitter. Your Website.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. The pin with the shot of a lantern is the Promoted Pin.

On the limited value of branded content

Biznology

None of them could understand why we were promoting the practice of content marketing when it is so fraught with failure. I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. How do I begin to learn how to use Twitter?

5 warning signs that your website sucks

Biznology

Does your website suck? Building a website that meets the needs of your business and your customers is a tricky balancing act. You want to promote your company without getting in your customers’ way. Well, the same holds true for your website.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients.

Six Best Practices for Marketing with White Papers

Webbiquity

documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. Keywords and phrases used in site search on your website.

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5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. ” What’s a digital marketer to do without Twitter ads? Switch to Website Cards.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. Here are four interactive tools you can use for customer service purposes on Twitter : Twazzup. This tool is free and only requires that you log into your Twitter account to sign up.

3 Website Metrics to Watch Daily

Puzzle Marketer

If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. You can compare the queries driving to your site with the list of keywords you’re actually trying to rank against.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. A page that’s deep and abandoned in your website may very well be the most important page on your site.

How to Create a Twitter Moment: A Step-by-Step Guide

Hubspot

Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. What Are Twitter Moments?

How to Use Hashtags on Twitter With #Confidence

Marketing Action

I tried to explain Twitter to my father over the Christmas holiday. They start with a hash sign (#), which is immediately followed by a keyword. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter.

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. Now you just need to promote it. To Twitter!

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Optimizing Twitter for Lead Generation

Modern B2B Marketing

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. Twitter happens to be one of our most effective prospecting channels.

Need More Website Visitors? Get Back to Basics

Hubspot

Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. To make sure you''re in-the-know on these tips, we’ve broken down some of the best ways you can generative traffic to your website in the post below.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. is Twitter a tool we can use for that, too? 1) Set Up or Participate in Twitter Chats.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 4) Website Grader.

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20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

A focus on Twitter. I have 20 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Mining Twitter Lists.

A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

Hubspot

Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

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5 Website Best Practices that Produce More Leads and Faster Growth

Hinge Marketing

What separates a professional services website that builds your business from one that simply describes it? These websites are largely passive. While there is nothing inherently wrong with these traditional, brochure-style websites, they aren’t built to address a large and growing segment of the market: modern buyers of professional services who find and vet potential service providers online. Attracting visitors to your website is not enough. And what do they promote?

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. Twitter.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. 51% of active Twitter users follow companies, brands or products on social networks. How popular is Twitter?

25 ideas for your social media network strategy

grow - Practical Marketing Solutions

A focus on Twitter. I have 25 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Look on your Twitter profile. Why Twitter?

Search: Moving Beyond Your Website in 2013

KoMarketing Associates

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. The thing is, there are other ways to optimize for “search” that don’t include your website or the search engines themselves.

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase.

How to Add Pinterest's Buttons & Widgets to Your Website

Hubspot

But once you've completed the account setup or conversion process, what can you do to promote your business' Pinterest presence outside of Pinterest? Pinterest offers four different types of buttons and widgets to add to your website: 'Pin It' Button. Didjya hear the news?

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Promoting Your Content: You’ve written great content, now make sure people see it!

Hinge Marketing

You also need a thoughtful content promotion strategy to get your blog post in front of people. There are five elements to consider in an effective content promotion strategy: 1. Your Website. Posting your blog post on your website is the first and simplest thing you must do.

11 Steps to Using Twitter for Lead Generation

Marketing Action

To paraphrase Jack Dorsey, cofounder of Twitter, “Commerce isn’t about money; it’s about conversation.”. 200 million of Twitter’s 500 million users [1] send over 400 million tweets daily (nearly 60% through mobile devices). [2] Learn from other companies that are already using Twitter.

The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. Optimize your Twitter profile.

Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons , and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. How Do Twitter's Advertising Options Work? Decide What You Want to Promote.

An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. Keep Using Twitter Outside of Your Lead Generation Card.

How to Become a Content Promotion Genius on Twitter

Writtent

All too often, blog owners avoid their obvious need for content promotion. Your content promotion strategy is just as important to your success as the quality of your blog posts. Here’s an expert guide to content promotion through Twitter: Where to Begin.