The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Here are 7 ideas for increasing booth traffic and lead volume at the show: 1. Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip: Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up.

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How to Use SEO to Increase Your SaaS Website Traffic

Zoominfo

Having increasing website traffic is a great indicator that your business is growing organically with online visibility. More traffic means a greater likelihood of conversion, and possibly a sale. That being said, here are a few ways to increase traffic for your SaaS through SEO: 1.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. Why Content Promotion Is Key to Content Strategy Success.

Give Your Content Marketing a Boost With Social Keywords

Oracle

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Although using the same keywords for all of your content marketing isn’t necessarily going to hurt your efforts, it does mean that you probably aren’t getting all of the value out of your social media marketing that you could be.

Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%. In other words, it nearly doubled the traffic of the old posts. 17 posts generated less traffic. Traffic increased by 135.8%

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. This includes enhancing your meta descriptions, as well as your page content, with different types of keywords.

3 Scalable Content Promotion Strategies to Blast Your Funnel

Single Grain

We’re always putting our top effort into the content we create, but what about our content promotion strategies? That’s where content promotion gives you a boost. Content promotion is all over the place for most brands. Why Content Promotion Is Key to Content Strategy Success.

How the Right Blog Writing Service Can Boost Tech Company Traffic

Marketing Insider Group

Content marketing experts help you to hit your business goals by crafting a content strategy that will bring more traffic to your site, convert more visitors into customers, and help you to build long-term relationships with your audience. Keyword research and SEO.

15 Best SEO Plugins You Need to Have to Get More Traffic

Optinmonster

When used effectively, SEO plugins help you increase organic traffic even if you’re not an SEO expert. SEO or Search Engine Optimization is a practice of optimizing your web pages in order to drive free organic traffic from search engines like Google. Check search traffic.

The best 34 SEO add-ons and extensions to increase your traffic

RockContent

For your convenience, we divided them into categories: Internal Optimization Keyword Search Search Engine Ranking Technical Optimization Link Building Versatile extensions Other extensions. Keyword Search. SEOStack Keyword Tool. Keyword Surfer.

How To Promote Your Business

Hubspot

You might feel like you're constantly throwing darts at the wall and seeing what sticks in the realm of business promotion. Or, perhaps you've hit a plateau with traffic and you're wondering how you can boost lead generation. Let's talk about how to promote your business.

How to attract more traffic to your blog with off-page SEO

RockContent

Let’s see why Google likes seeing your content in other contexts and how you can expand your keywords outside the company’s digital environment. You need to plan the right topics to cover the right keywords. Ranking faster and better in more keywords.

Fast & Easy Ways to Increase Website Traffic, Part 2

Sharpspring

The last two strategies to increase website traffic will come in handy for getting a newsletter off the ground if this is something that’s been sitting on the backburner. Once there is a content strategy in place, the key to gaining consistent traffic from the newsletter is sending regularly.

10 techniques to increase your blog traffic in 2020

RockContent

Increase blog traffic is the key to Content Marketing. If your content strategy can offer that, the chances of attracting more traffic increase a lot. From the technical to the strategic part, there are some good ways to increase blog traffic. Set a good keyword research.

What Is Organic Traffic and How Does It Work?

seo.co

Organic Traffic 101. + Why Is Organic Traffic Valuable? Organic Traffic as Part of SEO. + How to Measure Organic Traffic. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

ClickFlow Review: How We Grew ElectricityRates.com’s SEO Traffic by 327% in 30 Days

Single Grain

Over the past 30 days, I had the opportunity to work with ClickFlow , an SEO tool designed to help you optimize your content and increase your organic traffic. Challenge 1: Many Keywords to Target = Lots of Content to Manage. Want to grow your organic traffic by 20-100%?

B2B Content Promotion: Are You Getting the Attention You Deserve?

nDash

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. If you want to get the attention your content deserves, you need a promotion strategy that goes beyond hitting publish and posting links to all of your social profiles.

What is organic traffic and why it is essential to your online strategy

RockContent

Nowadays, you can generate visits to a website without spending any money on ads or buying email lists — that’s what we call organic traffic. Organic traffic is, with good reason, the main goal of many companies that include digital strategies in their effort to acquire customers.

Bridging the Gap Between Blog Traffic and Lead Generation

SmartBug Media

Here are just a few of the benefits of blogging for your company: Helps drive additional traffic to your website. But driving traffic to your website from your blog is really only step one. Here are six ways you can help bridge the gap between your blog traffic and lead generation: 1.

How to Get More B2B Traffic and Leads with Effective and Relevant Content

Valasys

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. Spending money to entice someone who isn’t interested will help you get more B2B traffic.

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

But before that, let’s understand what NFTs are and the different NFT marketing strategies you need to promote your NFT tokens and marketplace. . How Do You Promote NFTs? NFT promotion is an art in itself. Here are the top strategies to promote your NFT: PR.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Conduct Keyword Research While Writing Your Posts. Use Your Email Connections (and Signature) to Promote Your Blog. Your Checklist for Increasing Blog Traffic. Thanks to Christopher S.

Using Traffic Ratio KPIs to Improve Content Efficiency

seo.co

An oft-ignored key performance indicator (KPI) of your content marketing campaigns is measuring your on-site and competitor traffic ratios. In this post we’ll discuss the following: What are the various traffic ratios? Why are traffic ratios important?

How to Build Organic Traffic to your B2B Website

The Lead Agency

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Therefore, to drive traffic, you need to satisfy their needs and make the information they are seeking easy to find.

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

How many articles should I publish to increase my traffic and leads?”. And, we need to optimize our reach so we increase traffic, leads, and sales. But one that also knows how to use keyword research and competitive analysis to find the content gaps to fill. “How do they do it?”

7 free ways to drive traffic to your landing page

ConvertKit

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. I’m a creator , not a promoter,” you say. A tale of two pages: Why you need to promote your landing page. Jump ahead.

How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. The idea is to show your expertise, which will lead to social shares, increased traffic and, ultimately, qualified leads. It ranks for 788 keywords. Now, I know I said “thousands of keywords,” but 788 is still pretty amazing. Step 2: Make a List of Keywords.

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

What are you doing or not doing on your blog that screws up your traffic? I’m posting twice a week, but I’m still not getting comments, and my traffic stats stink. I can almost predict where the low traffic problems come from based on looking at a lot of blogs over the last five years. Content : No keyword usage in headline, first paragraph, or in body. He doesn’t have low traffic and he gets comments. Promote this on Orkut.

Boost Traffic With Evergreen Content

Brightedge

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic.

13 simple ways to promote your YouTube videos (without spending a fortune)

ConvertKit

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Why YouTube video promotion is so important. Think of tags like keywords.

How Your Current Traffic Impacts Your SEO

SmartBug Media

If current traffic is low, you might be wondering if that’s hurting your chances at moving up the ranks. Although the total amount of traffic isn’t going to influence your search rankings, traffic does play a significant role in where your website appears in search results. Keyword in anchor. Keyword in body. Keyword density. Keyword in title. Keyword in meta. Direct Traffic. Direct traffic is key to your ranking.

The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.