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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Promoting transparency and trustworthiness. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly. Providing ease of navigation.

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The Benefits of a Quality Partnership with a PPC Customer Support Team

QuanticMind

Quality customer support for PPC optimization platforms is becoming increasingly important. Large amounts of money are relying on the flawless execution of PPC marketing, but we all know technology isn’t always perfect on its own. The keywords matter, the data matters, the integrations matter, and the budget matters.

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50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

Why Transparency Matters in Social Media Management. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

The transparent, opt-in nature of direct response ads means that brands can quickly amass a high-value, high-quality first-party data stockpile with minimal privacy issues. SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

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Increase Website Conversion Rate: 7 Tips to Stop Losing Time and Money

Directive Agency

It typically takes patience to gain a high position in search engine results because it is based on how well keywords and content of a site match up with the phrase a user typed into the search engine. Search Engine Marketing (SEM/ Pay Per Click) produces advertisements that are strategized to outbid and outrank competitors in search results.