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Why PPC Automation Technology is the Future of Paid Search

QuanticMind

As Google introduces new tools and features, advertisers must change their PPC strategies and adapt. That makes it hard to keep up with new ways of approaching SEM every year. One big shift has been an increased interest in PPC automation technology. But PPC automation tools aren’t just the latest trend. Ad Creative.

PPC 40
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Creating Content Marketing Personas

EMagine B2B Blog

The term content marketing persona is a fictional person who has the main traits of your site visitors. By varying answers, you’ll derive different terms and phrases the group or persona would use to search for their solutions. Examples of Merging Personas and Search Terms. What does this mean for SEO?

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you’ve advertised on platforms like Google Ads or Bing Ads, you know by now that they try their hardest to make the SEM account maintenance process as easy as possible. However, as your PPC campaign initiatives expand and evolve, so do the corresponding maintenance obligations. SEM Account Maintenance = Managing Your Bid Strategy.

SEM 40
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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

Will search engine marketing (SEM) and pay-per-click (PPC) advertising competition become fiercer, with advertisers willing to throw down lofty premiums to appear above, or even within, AI-generated answers? And instead of bidding on keywords, will there be a shift to bidding on exact queries or AI prompts?

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. They continue to roll out new tools that help marketers automate their PPC and display advertising efforts. They can also appear for people who search for terms related to your business and business location.

Adwords 40