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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. We’ve compiled some of the ways in which the developments of the past year have played a role in shaping the direction of SEM industry — and how they’ll potentially play out in the New Year. GDPR Sets a New Global Standard .

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Data-Driven Attribution and SEM [ebook]

QuanticMind

In response to heightened needs for security and privacy, ad platforms are revamping their core technologies. Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend. Getting actionable next steps to start increasing customer acquisition through PPC.

SEM 40
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Our Top 9 PPC Predictions for 2019

QuanticMind

As a digital advertiser, you know by now that SEM is a fast-paced, rapidly evolving industry — and that the amount of change that happens in one year can easily equal more than a decade of development in another industry. More advertisers will start using Bing PPC. More cross-channel marketing.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. He also posts about email marketing trends, one-on-one email marketing, email design, and a couple of things on data privacy. Why should you follow her?

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The Ultimate Guide to Direct Response Marketing

QuanticMind

The transparent, opt-in nature of direct response ads means that brands can quickly amass a high-value, high-quality first-party data stockpile with minimal privacy issues. SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be.

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Our Top 10 Favorite Blogs of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for digital advertising and SEM. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. Amazon Advertising or Google Ads: What’s Right for Your PPC Strategy?

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. pictured: @jdischler , @GinnyMarvin ).