How to Conduct PPC Keyword Research Easily

Act-On

Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play.

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

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How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. For some, staying with SEO keywords might be best. What’s the Difference Between Branded and SEO Keywords? Traditional SEO Keywords.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Want more leads?

13 Best Keyword Research Tools to Boost Your Organic Traffic

Optinmonster

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Google uses keywords as an important SEO ranking factor.

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. In this case, that keyword should not be bid on.

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Travel and Tourism PPC Tactics | The Ultimate Guide

QuanticMind

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Tool.io.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. Keyword Research Tools.

The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. Benefits of PPC. The answer is: keywords have become increasingly competitive. Keywords. PPC Ad Copy.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place. No one match type will be right for all keywords and all campaigns.

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

What is pay-per-click, or PPC?

Choozle

Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. I always get PPC and CPC confused.

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How Google’s Exact Match Keywords Update Will Impact PPC

QuanticMind

As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so exact. As its name once suggested, exact match keywords triggered ads that matched the exact keyword search. The function essentially hindered or prevented an ad from being served altogether if it didn’t perfectly match the keywords in the specified order of your choosing.

PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising.

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Google PPC Ads in A Nutshell

BOP Design

Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. You bid on these keywords with other competitors and, based on your bid, your ad will show up in a specific order on search engine results.

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Why Every Business Needs Intelligent Bid Management for Google PPC

QuanticMind

Making accurate and optimized keyword bids is only the first step. There’s also… PPC automated ppc bidding Google PPC Intelligent ppc bid management Natural Language Processing PPC Campaigns QuanticMind

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Mistake #9: Going general with keywords, then narrowing. This gives us more information about every keyword and allows us to cost-effectively grow.

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Back to Basics: PPC 101

EMagine B2B Blog

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. What is PPC? Why Should I Use PPC Advertising? How Does PPC Work?

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10 PPC Trends You Can’t Ignore in 2020

Single Grain

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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8 Strategies to Optimize Holiday PPC campaigns

QuanticMind

Google has made some key changes to the search algorithm that will impact how your ads will be displayed when someone is searching for your target keywords, most notably with impression share bidding and query level targeting. Target Holiday Keywords.

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The Ecommerce Marketer's Guide to PPC Advertising

Hubspot

If you're a PPC veteran, it's tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Why is PPC so important to ecommerce businesses?

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Why Your Business Needs To Be Using PPC. PPC resellers). SEO vs PPC. PPC Trends For 2019.

PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method.

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Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine

NuSpark

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. Determining negative keywords. Negative keyword examples: Canada, Mexico, North America. .

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. However, if there’s one truth about PPC advertising, especially on Google, it’s that the rules change constantly.

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC. You get to see all the keyword data.

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How to Play PPC Like Fantasy Football

KoMarketing Associates

You talk to the client, figure out their needs, research the landing pages, strategize, and then “draft” your keyword list/ad creative in the hopes that it will be successful. For instance, keywords that were estimated to receive high quality traffic are not performing as planned.

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Best Free Tools for Keyword Discovery

Advertise.com

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. The Importance of Your Keyword Strategy.

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s a different story when opening a Baidu PPC account.

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Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Examples of Dynamic Keyword Insertion in Ads. DSAs allow advertisers to skip the arduous task of creating long lists of keywords to cover every possible way someone could search for their business.

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How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts

SmartBug Media

One paid search tactic commonly used to help businesses rank their pages above the noise and clutter of organic search results is pay-per-click (PPC), but if not fully optimized, your PPC efforts can turn out to be just expensive, fruitless tactics. One way to optimize your campaign is by using a negative keyword list. Before we delve into this topic, let’s have a quick refresher on some of the basics of PPC: Google Ads Basics. How exactly does PPC work on Google Ads?