How to Conduct PPC Keyword Research Easily


Learn how to conduct paid digital advertising keyword research and use those terms to generate more conversions and better demand generation ROI. Demand and Lead Generation Marketing Strategy

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why.

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How to Use Long Tail Keywords to Boost PPC Search Traffic


There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

7 Tips and Tricks For Better PPC Keyword Research


It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query.

How to Solve PPC Keyword Cannibalization


That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value


How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns.

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. A PPC ad is a lot easier to change than a website.

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How Google’s Exact Match Keywords Update Will Impact PPC


As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so exact. As its name once suggested, exact match keywords triggered ads that matched the exact keyword search. The function essentially hindered or prevented an ad from being served altogether if it didn’t perfectly match the keywords in the specified order of your choosing.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new content and your Google Ads. Get average monthly searches for keywords that interest you. Export a list of relevant keywords to a CSV file.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

1) Rebuilt the Account Structure to Incorporate Branded and Unbranded Keywords. Now we have 3,100 conversions at $20.4K: Since TSF was only capturing 40% of impression share for their search terms, that meant their ads were only showing up 40% of the time when people searched for their keywords. Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * You have to pay very, very close attention and you have to do a lot of negative keyword targeting.


21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. SEMRush is another competitive analysis tool that can be used for both SEO and PPC.

5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. In this case, that keyword should not be bid on.

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What is pay-per-click, or PPC?


Pay-per-click (PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked. But pay-per-click, PPC, has continued to be an essential digital marketing tactic across all brands and strategy. Pay-per-click, keyword advertising, paid search advertising—they’re all pretty much the same thing except for a few tactics that don’t fit within each other (and that aren’t used as often). Pay-per-click. noun.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks derived from prospects who aren’t really searching for terms related directly to your product or service, but who saw (and clicked on) your ad anyway. When using broad match, consider restricting its use to keyword phrases with at least two words.

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For Digital Marketers: Remember When Keywords Mattered Most in PPC? Well, That’s Changing

Keywords – the most important thing to you in search – is going the way of the Old Yeller.Anyone who has been in search for more than 10 years recalls the days of when your Yahoo Overture/Panama keywords in standard or advanced match types, were the lifeblood of your SEM efforts.You had to [.].

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8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

The 8 Best Free PPC Tools


When you’re investing money, time, and effort into a PPC strategy , you want to be sure that you squeeze as much potential as possible out of every dollar that you spend. Try them, see what you like, and get to work on a PPC strategy that’s more specialized to your needs.

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The 10 Best Keyword Research Tools to Find the Right Keywords for SEO


Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. This includes enhancing your meta descriptions, as well as your page content, with different types of keywords.

How to Find the Best Keywords [Video]

Hinge Marketing

Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there. TRANSCRIPTION: Let’s talk about how to find the best keywords and talk about some easy, free tools that we can use to get there.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Although using the same keywords for all of your content marketing isn’t necessarily going to hurt your efforts, it does mean that you probably aren’t getting all of the value out of your social media marketing that you could be.

PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close monitoring to enable success. Identify WHY you’re choosing PPC advertising.

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The Plain-English Guide to Negative Keywords


Negative keywords. Also known as a negative match, negative keywords make sure that certain words or phrases don't trigger an ad being shown on a SERP or website. This improves targeting: When you prevent keywords from being associated with an ad, you can be more certain that it will be shown to the right audiences. To make sure your ad gets seen by the right people, you'll want to add "university," and "business class," as negative keywords.

Best Free Tools for Keyword Discovery

When it comes to PPC advertising, an effective keyword strategy begins with keyword discovery and research. By identifying and bidding on the right keywords, advertisers will hit target audiences, optimizing ROI. The Importance of Your Keyword Strategy.

Simplify the Keyword Structure of Your Inherited PPC Account


Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase match. If you have access to previous account performance, you have all you need to simplify the keyword structure. Once your search queries have covered around 80% of total conversions, you have your list of exact match keywords.

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13 Best Keyword Research Tools to Boost Your Organic Traffic


In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

Friend or Frenemy: the Synergy Between SEO and PPC


When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. Here’s everything you need to know about the relationship between SEO and PPC. What is SEO and PPC? PPC, or Pay-Per-Click , is a type of paid search engine marketing in which advertisers pay a fee each time a prospect clicks their ad. See the RED box in Figure 1 for examples of PPC results. Does SEO help PPC?

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s a different story when opening a Baidu PPC account.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Mistake #9: Going general with keywords, then narrowing. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example). Mistake #10: Using broad match keywords. adwords ppc paid media sem

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6 Key Things Worth Analyzing in your Competitors’ PPC Strategies


If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices?

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The Ultimate Guide to PPC


As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. The answer is: keywords have become increasingly competitive. In other words, PPC is your shortcut to getting to the top within your niche.

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Google PPC Ads in A Nutshell

BOP Design

Google makes most of its revenue off advertising and most advertising is pay-per-click advertising, also known as PPC. Working back from your SEO keyword strategy , you identify keywords you want to have your ads show up for, then design text ads that typically show above the organic search results on Google. You bid on these keywords with other competitors and, based on your bid, your ad will show up in a specific order on search engine results.

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How Negative Keywords Can Help You Get the Most Out of Your PPC Efforts

SmartBug Media

One paid search tactic commonly used to help businesses rank their pages above the noise and clutter of organic search results is pay-per-click (PPC), but if not fully optimized, your PPC efforts can turn out to be just expensive, fruitless tactics. One way to optimize your campaign is by using a negative keyword list. Before we delve into this topic, let’s have a quick refresher on some of the basics of PPC: Google Ads Basics. How exactly does PPC work on Google Ads?

10 PPC Trends You Can’t Ignore in 2020

Single Grain

This update can provide suggestions like adding new keywords, setting estimated mainline bids, and fixing ad groups without ads or keywords. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. How to Gauge the Success of Your PPC Campaign.

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