ClearVoice

DECEMBER 19, 2023

Include thorough SEO/SEM strategies. Your research should include keyword strategy, SEO tactics, and SEM tools such as paid search advertising to determine what attracts and retains customers who fit your buyer personas. Use data to optimize your website and generate those leads. Create high-quality content.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Webbiquity

JUNE 17, 2010

Sweet new white paper to go along with it as well. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. So I downloaded a keyword report and went through it with a fine tooth comb.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

The Point

MARCH 16, 2010

One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. In Google, negative keywords can be deployed at the both the campaign and ad group level. Have suggestions for other useful negative keywords? Feel free to contribute your favorites in the comments.

PPC 100

PPC Keywords Campaigns SEM 100

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. I’d rather paper my digital walls with pictures of Martin guitars. I don’t think the distinction between SEM and personalization is exclusive.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

The Point

FEBRUARY 24, 2015

which precise keywords are generating those actions at the lowest cost. That’s because the keywords that generate the most clicks are very often simply more generic terms that attract a wider spectrum of prospects. By tracking keyword conversions, you’ll be able to optimize your bid strategy and overall media spend.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2017

First, of course, you need a strategy for customer engagement, but once it’s on paper, how do you get the C-suite to sign on? Define “customer engagement” in terms that can be measured, like email opens, branded SEM keywords, etc. The key to any customer engagement strategy, at any scale, is executive-level buy-in.

Effectiveness 268

Effectiveness B2B Thought Leadership Customer Satisfaction SEM 268

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Consider a 4-week paid search (SEM) campaign leading up to the date of the Webinar. For more ideas on increasing registration for online events, download our free white paper: “ Top 10 Tips for Webinar Invitation Success. ”.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Circle Studio

AUGUST 23, 2018

In order to rank highly for certain keywords or subject matter, your website must have sufficient content that speaks to those specific subjects. Blogging provides your firm the ideal forum to regularly publish keyword-rich content and then promote it on your social media channels (see #3). Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

QuanticMind

MARCH 5, 2019

PPC optimization tools have already done a lot to evolve paid search as a marketing channel, and one of the next steps will be to automatically optimize bids against a goal of driving maximum profit from each individual keyword. Learn more about this profit maximizing, PPC bid optimization strategy by reading our white paper.

PPC 40

PPC Optimization SEM ROAS 40

KoMarketing Associates

JANUARY 29, 2015

As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. What average position do we achieve on our most important keywords?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

ClearVoice

APRIL 19, 2021

Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest. Implement inbound marketing tactics: Once you have a picture of your ideal buyers, you will need to let them know how you can help them.

Demand Generation Agencies 94

Demand Generation Agencies Demand Generation Demand CMS Development 94

QuanticMind

JULY 22, 2016

sAre intuition and guesswork among your SEM tools for paid search? For smaller decisions with fewer consequences, intuition is a great shortcut – but when considering ad solutions in your search engine marketing (SEM) journey, maybe your SEM tools have left you to rely on guesswork more than you might like. .

Work Management 40

Work Management SEM Marketing Management Keywords 40

Navigate the Channel

JUNE 17, 2022

It all comes down to the buyer’s journey and keywords for SEO. Evaluate Keyword Relation to Journey. What keywords do people use at these three stages? These keywords are also often transactional, such as the words “buy,” “get,” “contact,” “price,” and “discount code.”

SEO 65

SEO Effectiveness Marketing & Strategy Buyer's Journey 65

The Point

OCTOBER 7, 2014

Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

AUGUST 9, 2012

If it’s important that you only target specific regions, you’re probably better off considering either a list purchase, or possibly even paid search (SEM). Even if a few publishers offer the option, it’s likely that they’d charge a high premium given they’d be eliminating a large number of otherwise quality leads in the process (see above).

Cost per Lead 100

Cost per Lead Sales Qualified Leads CPL Campaigns 100

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. LinkedIn Ads is typically the best paid social media channels for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

The Point

OCTOBER 14, 2009

Unless you have the time and resources to create different landing pages and offers tailored to specific buying stages (and the keywords that are a clue to those stages), your offer has to cover all bases. A better offer candidate for search campaigns is downloadable content – white papers, case studies, analyst reports, etc.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Webbiquity

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Buzzwords are often used to obscure, confuse, or spin.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

New North

MAY 8, 2023

Here are a few examples of ways to utilize content creation to generate and nurture B2B leads: Optimize your landing pages with SEO keywords, internal website links (see what we did there?), We’re not even discussing SEO strategy, SEM, or paid ad campaigns here — but all of those are content, too.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Navigate the Channel

MAY 7, 2021

Using White Papers as a Marketing Strategy. Finally, you can use white papers as a solid digital marketing strategy. The landing page itself should be optimized to rank high for a specific topic, making it easier for someone searching for keywords within that niche to find your page.

B2B Marketing 73

B2B Marketing SEO B2B Paid Search Agency 73

SmartBug Media

MARCH 19, 2021

PPC Hero offers tons of helpful resources for paid search marketing, including articles, guides, white papers, reports, webinars, and conferences. The SEM Post. It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Content Marketing Institute

SEPTEMBER 26, 2018

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. When our CEO asked the why question, it forced us to take a step back and get our short- and long-term goals down on paper. Medved , Capterra .

FAQ 95

FAQ Paid Search Agency Content Marketing Work Management 95

WebMarketCentral

DECEMBER 29, 2008

Sweet new white paper to go along with it as well. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. So I downloaded a keyword report and went through it with a fine tooth comb.

SEM 20

SEM Adwords CTR Search Engine Marketing 20

Online Marketing Institute

APRIL 4, 2011

Keyword referral reports can be a fantastic asset for overcoming this obstacle. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities. Leveraging Google Trends for keyword "hot topics" related to your industry.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. If it’s a white paper, include excerpts, Amazon-type page previews, even reader reviews. Sell the offer.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Online Marketing Institute

APRIL 4, 2011

Ideas and recommendations for developing content informational blog posts: Review keyword referral data from web traffic reports (filter to show keyword queries with "how" or "what"). I am going to set up PPC for three senior living communities, all. The key is figuring out the best way to present and share it. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Ambal's Amusings

FEBRUARY 18, 2010

Look at keywords and phrases being used to find your website. The four most effective vehicles for inbound marketing are: Paid Search (SEM). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Search for where your company’s content may have spread online.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee. Seamus Walsh.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

SmartBug Media

JANUARY 8, 2019

Are you trying to increase bottom-funnel leads on the site—or maybe you would like to improve the high-funnel visibility of a new guide or white paper that you have developed? Search targeting is determined by the keywords that are targeted in your campaign. If they search specific queries, you can use keyword targeting.

Paid Content 53

Paid Content Paid Search Agency Top of Funnel Funnel Advertising 53

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Glendale, California Glendale, United States Intern - Editorial PBS Arlington, United States White Papers more Research Send us feedback | Technical questions or bug reports? What is a reasonable conversion expectation from click to form fi. Newsletter problems?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

The Point

JANUARY 31, 2011

Spear introduced new keywords (for example, “EHR”) that serve as leading indicators for when practices would typically begin to consider a clearinghouse solution. Spear also tested new offers like white papers, related to specific topics likely to be of interest to medical practices looking for ways to increase profitability.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Rather than cut back on paid search (SEM) budget arbitrarily, look for keywords, ad groups, and campaigns that generate a bunch of clicks (and thus cost money) but few conversions. Even a design update can give old content new life.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147