Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog by Achinta Mitra on May 31, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Industrial Websites , Search Engine Optimization (SEO) Instead of an industrial marketing strategies post that I typically write, this is more of an implementation post. Get Engineers Can Sell white paper now.

8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Google has released a flurry of algorithm updates in the first half of 2018, which has made it difficult for SEO professionals to work out exactly which tactics are working to help sites rank at the top of organic search results. So, if you want to virtually guarantee improvement in your website’s organic search position, here are a few ideas you should implement in addition to on-page optimization. Your URLs have a certain amount of PageRank associated with them.

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Your competitors are doing SEO

Biznology

These tools will break down each website into how your site performs based on the keywords you probably already associate with your brand versus how your site and its pages actually performs based on the keywords that your site actually contains. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing).

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Essential SEO advice directly from Google

Biznology

Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines ? Does the page provide substantial value when compared to other pages in search results? A friend of mine is probably the most search-savvy lawyer on the planet.

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Google is a lying liar that lies

Biznology

Google doesn’t have to think at all because there are enough other sites besides your site that does everything right — such as writing for robots, literally and across a wide diversity of appropriate keyword phrases — that any laziness on your part will be harshly penalized. If you dominate image and video search in your vertical it can really help your general ranking everywhere else. Matt Cutts’ Search Quality Team.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. SEO Objective: Learn more about the competitive keyword strategies and keyword costs.

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Best of 2009: SEO Tips, Part 1

Webbiquity

Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program. As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches.

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEOs should look at the keyword relevancy of the linking site’s page and overall web theme to predict the positive impact that it will have on the site’s rankings. The days when people used to do guest blogging on irrelevant sites that were built solely for search engines are over. Guest post by Nathan Elly.

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Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. He helpfully divides his list of tools, most of which are market leaders, into five categories: keyword research, on-page criteria, rank checkers, competitive link research tools, and link monitoring tools.

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Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&#

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

When it comes to search engine optimization (SEO), it can often feel like you are taking on an almost insurmountable task. A strong link that’s optimized correctly will improve essential SEO factors like Domain Authority – Moz’s 1-100 score of how well your website will rank – as well as PageRank , Google Search’s algorithm for how well your page will rank in search engine results. blog Digital Marketing Search Engine Optimization (SEO

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Content Development With Hummingbird Means Knowing Your Customers, Not Keywords

Fathom

Google’s search algorithm update ‘Hummingbird’ back in August is a sign of things to come in the world of digital marketing. According to Danny Sullivan’s interpretation on Search Engine Land , Hummingbird is focused on the entire meaning of a search query, not only particular words in the query. So, how can you be prepared when future algorithm updates continue to cater to natural language queries and contextual search ?

Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

When a major algorithm update happens like it did May 20th , it’s always interesting to see reactions from both the search community, affected businesses , and the media. After all, it wasn’t too long ago that the only people who knew (or cared about) what an algorithm update was were those in the search industry. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Google PageRank & Algorithm Updates – Search Engine Roundtable.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). Link Building Search Engine Marketing Blog

13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

Gary Illyes confirmed last year that 30x redirect do not lose PageRank. TRICK: Keywords in Internal Links. As more and more people are on the go, searching for brains, etc., Over 50 percent of searches are conducted via mobile devices. B2B Online Marketing Blog Search Engine OptimizationHappy Halloween from KoMarketing! Halloween has become the IT holiday for SEOs.

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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

Reporting has always been an integral part of search engine optimization. The growth of voice search, the inclusion of featured snippets, the rise of zero-click searches and the importance of a better UX all contribute to how you present your SEO report to your clients. While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan.

Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Finding Potential Link Partners by Search Engine Watch. The search engines know this so naturally that link is more valuable than one from an article directory or rss feed that you can easily get on your own.” Reporting that “The first quarter of 2011 provided some of the most dramatic news in recent search engine marketing memory. Pinterest: Link Building & SEO Strategies by Search Engine Journal. Links still matter for SEO.

Who’s Giving You the Best Link Love?

DivvyHQ

Bottom line: These attributes create an organic, link-building engine that has allowed us to spend very little on outbound/paid advertising, marketing and sales to date. As marketers, we all know how much Google/search engines have changed the entire dynamic of the consumer world. The majority of the world’s knowledge, goods and services are just an internet connection and a keyword away. PageRank & Domain Authority.

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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

From search engine optimization patents to science fiction and technical SEO, here’s what you missed from Bill Slawski’s Reddit AMA. Building his first website in 1996 and promoting it on the web was Bill’s introduction to search engines as they first started appearing. At around 2004, Bill started reading and writing patents from search engines such as Google, Microsoft, and Yahoo. Search Engine Patents. ” Search Engine Optimization.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Ranking well in organic search results becomes more imperative every day, particularly in the B2B world. 93% of these decision makers use search to begin the buying process. And it isn’t just low-level minions conducting searches at the behest of higher-ups; 63% of C-level executives say they first turn to mainstream search engines to locate information. How can PDF content be optimized for search? by Search Engine Guide.

Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic. . It is a common misconception that sprinkling your chosen keyword randomly throughout your site is enough to improve SEO for B2B marketing. Creating a strong keyword strategy is one of the most important things you can do to improve SEO. Understanding Keyword Strategy.

Don’t Be a Victim of “Dirty Little Secrets of Search”

B2B Marketing Traction

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. Maybe you didn’t know that you should ask the question, “What kind of tactics are you using to optimize my web site for search engines?” The story broke with a New York Times article, “ Dirty Little Secrets of Search.”

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Target your most valuable keywords with PPC.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

You probably already know search engines (especially Google) are one of the most common platforms people use to access information on the internet. If you fail to have a presence in search engine results, you’re missing out on a huge potential channel to reach your target audience. Sure, using PPC ads is an easy way to jump to the top of search results without investing in all that organic optimization. Target your most valuable keywords with PPC.

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Is Google Hummingbird a Win For Marketers?

Marketo

You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search. With Hummingbird, Google is trying to improve the other side of the search. Phrases > Keywords: Conversational Search. Click on it, and you’re invited to speak your search query aloud. Search Engine Marketing

What It Takes to Optimize Your Brand’s Organic Search Visibility

Marketing Action

It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. The upshot for searchers of all these Google renovations was plain to see; you likely noticed around this time that the search experience was improving across the board. Search Engine Accessibility.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly.

The ultimate guide on Link Building

RockContent

Have you ever thought about just how much value search engines give to what links say? These relationships reveal a web page’s true relevance, which is essential to a high position in search results. Search engines rely on this link structure to crawl and rank websites.

What is Black Hat and how can this strategy harm your site?

RockContent

One of them is Black Hat SEO, which is also a set of techniques to optimize a page on search engines but using fairly questionable methods disapproved by Google itself. One of them is Black Hat SEO: a set of actions to fool Google’s algorithms in search of a better ranking.

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What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. Link Juice relation with keywords.

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SEO Isn’t Mystical

Salesfusion

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR).

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An Introduction to Black Hat SEO

Hubspot

Black hat SEO is a practice against search engine guidelines, used to get a site ranking higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty from search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization.

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SEO for B2B in 2017 – What Do You Need to Know?

Fathom

Successful business-to-business (B2B) companies rely heavily on Search Engine Optimization (SEO) to attract larger and more profitable audiences. Here are my top three: The Importance of Optimizing for Local Search. This isn’t breaking news, but search engine result pages are becoming increasingly crowded with Local 3-Packs and Carousel results, pushing organic results lower and lower. Blog Feed Local Search SEO

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