Blogger outreach is earned media PR, isn’t it?

Biznology

I mean, I see it all the time: folks who respond to any query with a fee sheet, be it their price for a “sponsored” post or even for just a keyword link. Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site.

Three Ways to Build Links in the Age of Google Penguin

Biznology

If your PR system publishes the releases to syndicators such as PR Newswire, that is an external link. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content.

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Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)

Biznology

Every page has its own unique PageRank and you can’t tell the success of a website based only the PR of it’s Default Index Landing Page. Even an SEO neophyte knows that keyword-rich hyperlinked phrases are the bread and butter of Google’s algorithm — even today, after all these years and an infinity revisions. Everyone wants high PageRank links coming in from out there — even in 2017. Google handles every internet page separately.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Since we don’t live in an ideal world, use influencer rating tools like Klout and Kred in conjunction with checking which blogs are featured most often on blog rolls of target bloggers (an informative though imprecise measure of influence) and the Pagerank of each blog.

What is Link Juice and how it impacts on digital strategies

RockContent

If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. Link Juice relation with keywords.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Your direct competitor for keyword X can be your best ally for keyword Y. I mean that your direct competition never has a 1:1 match with your site’s keywords. Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links.

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SEO Isn’t Mystical

Salesfusion

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP). Unlike PageRank, your Domain Authority score is not determined based on one of Google’s own algorithms.

100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity SMM

The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero. Meta description: (usually no more than 200 characters, e.g., “Webbiquity is the fusion of SEO, search marketing, social media, reputation management, content marketing and social PR to make you or your company omnipresent on the web for your unique search phrase.&# ). PR=10. PR=3 (a bit edgy).

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity SMM

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis.

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. While PR is not the sole indicator of a blog’s quality, PR 2+ blogs that show regular updates and host quality posts, can be good prospects. c) Run a Google search for potential high authority blogs by using the niche areas you want to blog about with the keyword “guest blogs”.

Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. SEOs should look at the keyword relevancy of the linking site’s page and overall web theme to predict the positive impact that it will have on the site’s rankings. SEO will become more integrated with PR. Guest post by Nathan Elly. The new year is well underway.

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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

If your organization works with PR and marketing communications professionals to facilitate third-party byline development, make sure to communicate the value of inbound link acquisition, and provide instructions on how to obtain links in defined third-party publications. This can be incredibly beneficial for obtaining greater keyword relevance by cross-linking related content. Link building is not something B2B marketers think about regularly.

5 Marketing Action Items from Twitter's Search Update

Hubspot

This new update to the Twitter Search interface recommends people to follow based on a keyword phrase. The top four users for a keyword are constantly displayed. Optimize Bio and Tweets for Important Keywords - Twitter's Search update makes it even more important to include relevant keywords in your Twitter bio and messages. So identify the keywords you want to be recommended for and make sure they appear in your bio and in your tweets.

Who’s Giving You the Best Link Love?

DivvyHQ

The majority of the world’s knowledge, goods and services are just an internet connection and a keyword away. PageRank & Domain Authority. Link Popularity) as a large portion of their PageRank algorithm that determines which web pages are the best and most relevant for your search word/phrase. The fifth link in that report (Mashable) came by way of our PR firm, who provides us with regular opportunities for contributing native content on large media properties.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

We've talked about how they consider keyword use and relevant topics and content on the page. Then those pages that had a lot of PageRank, because many people linked to them or many powerful people linked to them, would then pass more weight on when they linked. They've almost certainly moved on from the very simplistic PageRank formula that came out in the late '90s, but that thinking underlies everything they're doing. This is essentially how press and PR work.

Fifteen Years Is a Long Time in SEO

Moz

Keywords: Basic information retrieval became adversarial information retrieval as webmasters realized that they could game the system with keyword stuffing, hidden text, and more. Posted by willcritchlow I’ve been in an introspective mood lately.

Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

SEO’s Magic Bullet by PR 20/20. Links are vital to SEO success, and one way to accelerate link-building for a blog is to use this helpful list of 50+ free blog diretories sorted by PageRank. Pete Hollier offers tips for search optimizing a blog, some of which also apply to standard websites (keyword research) and some unique to blogs (using SEO plugins). Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments?

Best of 2009: SEO Tips, Part 1

Webbiquity

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools.

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SEO: Are Nofollow Links Still Valuable?

Hubspot

Even though, from a pure classic SEO perspective, any backlink should have to be a followed one in order to increment the PageRank of your linked page, I consider that actually a link is not just about PageRank anymore, but trust and brand awareness. In fact, even though search engines do not carry PR through the no followed link to your site, they record it and they take notice that your site has been cited in a site.

Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? THE Best Link Analyzer Tool by Search Marketing Blog Online Jon Clark raves about the Link Diagnosis tool, which provides detailed data on any site's backlinks including Pagerank, anchor text and nofollow information. Looking for an easy-to-use backlink checking tool (or two) for SEO?

What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Don’t be deceitful or selfish by taking your ideal keyword and linking it to your or other''s related content (which, by the way, is sometimes not even relevant content, like when you link to just your homepage). Guest spamming should be devalued, but we should also be very clear that creating quality, value-adding content for relevant sites is still very much part of digital PR and always should be a major part of your digital marketing armory.".

Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

tweets from 4 Dec 15 – 29 Feb 16 mentioning the keywords: “Digital Marketing” OR digitalmarketing. Britannia PR. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. The internet has drastically changed how consumers behave and how businesses market their products and services.

Best SEO Guides, Tips and Resources of 2010

Webbiquity

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign,&# including keyword research, website architecture, copywriting, on-page optimization, analytics and more. Ranking for high-conversion keywords is far more important (i.e.

Best of 2008: SEO Guidance, Part 3

WebMarketCentral

How can PR and SEO work together more productively? Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

5+ SEO Text Analyzers for SEO Diagnostics & Copywriting by Search Engine Journal The always brilliant and resourceful Ann Smarty here reviews several different for analyzing keyword usage and prominence (a.g., Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. What are the best tools for analyzing your website text?

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

The Internet Marketing Handbook by SEOmoz In one of the best lists of SEO resources ever—and I do not say that lightly— Danny Dover provides links to and short summaries of "almost 100 tools and learning resource that help to master Internet Marketing," from tools for link building and keyword research to a wide range of learning resources and tools for social media marketing. Where can you find the best SEO tools and resources (I mean, other than here)?

Best of 2008: SEO Link Building

WebMarketCentral

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. His deck actually covers the organic search marketinging basics—keywords, content and links. First off is submitting the link to niche social media sites, and to help the author provides links to lists of quality social media sites, social media sites with Pagerank, and niche sites.

Best of 2007: Amusing and Creative Marketing Stuff

WebMarketCentral

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. Funny Adwords Contest: Round 2 by Google Analytics Blog Mark Curtis supplies a very funny yet cautionary post on the dangers of using variable keyword insertion in Google and Yahoo SEM ads. Sell your soul on eBay. Buy trash at Target.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

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