Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0 Overall, Web 2.0 sites didn't drive a large amount of direct traffic (depending on the B2B site, Web 2.0 The percentages shown below are the proportion of total Web 2.0 This list includes the top 10 general-interest sites as well as three special-purpose Web 2.0 Great browser toolbar, but missing the ability to add keywords.

Social Media & SEO: Are You There Yet?

B2B Marketing Traction

Up to six months for SEO results – in other words, you start to come up on search results for your keywords. It’s important to be realistic about your expectations for online marketing. Keep analyzing traffic and keywords with Google Analytics. Send out optimized press releases online. Social Media/Web 2.0 marketing SEO social mediaWhen will you see results from social media and SEO?

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Online Marketing News in 2009: The Year’s Hottest Events

Marketo

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. November 2009 Online Marketing News. FTC Urged To Clamp Down On Data Collection Online. 40% of Marketers plan to increase their budgets in 2010. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. August 2009 Online Marketing News.

What Do Rick Santorum and Lady Gaga Have to Do with Headlines?

B2B Marketing Traction

When it comes to your B2B online marketing, make no mistake. Search engines like headlines, and the more keyword rich the better. Bad Online Headline Examples. It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. 25 Eye-Popping Internet Marketing Statistics for 2012.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Here are a few “what you should not do&# tips based on the 3-5 pitches per day we get at Online Marketing Blog: It should go without saying not to pitch irrelevant stories, but all those PR interns out there hacking away make it so. That’s great, but what does it have to do with search marketing?

Does Your Business do Podcasts? It Should

Anything Goes Marketing

It really works and I come away from the podcast with some better insight into the sales and marketing process. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. I Need Podcasts Like I Need a Hole in my Head" I hear the Mr. Busy Marketer saying "OK, we already have those goals and we are achieving them through our existing initiatives. Well if you're into online marketing and you're down with web 2.0.

Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Slideshare , for those who are unfamiliar with the platform, is a Web 2.0 Users are able to ‘optimize’ uploads by using target keywords within the title, description, and tags. Today, with integrations and cooperation between platforms, various online forms can be used to drive your marketing funnel (as long as you can access the data). It even has the ability to integrate with marketing automation software such as Marketo.

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 It pulled in more than 80,000 views in only one month by producing and posting 28 amateur-style videos for the Web.

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. 6 Tips for Making a Business Marketing Video by HubSpot's Inbound Internet Marketing Blog Guest blogger Catie Foertsch provides tips for producing an effective, professional business video, such as starting with a script, using an external wireless microphone, and setting up proper lighting.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight." Is Your Online Marketing Strategy All Tweet and No Meat? Tags: Web 2.0

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Shortening the Industrial Buy Cycle in 5 Simple Steps by Achinta Mitra on June 8, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Search Engine Optimization (SEO) , Website Design & Development The other day I read an interesting article titled “5 Steps To Shorten The B2B Buying Cycle” by Kerry Spellman , Client Relationship Manager at iProspect.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. It doesn’t matter if you have great keywords if you lack the other elements. Veredict : Those new to Marketing Experiments are in for a treat.

Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Share If you’re in digital marketing, you know what I mean just reading the title. Hard to execute effectively without blowing through your whole marketing budget.

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Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers by Achinta Mitra on July 23, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Industrial Websites , Website Design & Development If you are a manufacturer or a provider of technical services, your website needs to be aligned with the buying process of your prospects and customers.

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? Is your website redesign project on hold waiting for marketing to deliver content?

Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Which types of online advertising provide the highest ROI? Are Web 2.0 Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. UM Finds Web 2.0

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inbound marketing training for free

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Inbound Marketing Training for Free Last week I attended the Inbound Marketing University , a free online program put together by HubSpot featuring talented well known professionals on blogging, SEO, social media, lead nurturing, email marketing, landing pages, and viral marketing.

Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. We’ve asked 45+ of the best SEO agency owners across the globe their input on the topic: What should in-house marketers look for when hiring a SEO agency and what should they avoid at all costs? I tweet about #marketing #seo and #business – Contributor to @Entrepreneur and @GulfBusiness. Australian Search Marketer.