How to Generate New Keyword Ideas
NOVEMBER 3, 2015
Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Mobile marketing will continue to grow. Guest post by Alice Jenkins of How2become.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.
How B2B Marketers Can Connect Offline and Online Marketing
FEBRUARY 23, 2016
As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc).
Top 10 Advantages of Online Marketing for Professional Services
JUNE 26, 2016
Online marketing is growing in popularity – and importance. More and more of professional life is moving online – and the professional services world is no exception. Increasingly, the firms that succeed are the ones that learn to leverage online marketing effectively.
4 Ways to Improve Your Online Marketing Funnel
MARCH 21, 2013
He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels. Inbound marketing, especially for B2B companies, is difficult to get right.
3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives
SEPTEMBER 29, 2015
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. Examples include: Is this initiative expected to drive more traffic and visibility to specific product pages?
Search Traffic Declining? You’re Not Alone (and What to Do About It)
SEPTEMBER 9, 2013
If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. So in order to maintain and grow website traffic, online marketing practices have to change as well.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
This could be from a keyword search , a link from an external site or a link in an email. About Blogs How to.Tips Online Marketing analytics blog content blog traffic tracking web traffic search trafficHow do you use your blog analytics ?
How to Get More Insight Into Your Encrypted Keyword Traffic
SEPTEMBER 10, 2013
Marketers today are spoiled. Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. Admit it!
Select the Right Keywords for SEO Success
SEPTEMBER 14, 2012
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. This is one way for marketers to get a baseline for establishing deeper keyword research.
A Keyword Primer: Finding and Using Keywords Effectively
AUGUST 1, 2014
Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered.
Making Links a Priority within Online Marketing
JUNE 11, 2015
If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Content Marketing.
Top 4 Online Marketing Trends for 2016
JANUARY 8, 2016
Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Online marketing trends will focus around a few key areas. Here are the top four trends for online marketing in 2016. Online Marketing
How to Find the Best Keywords for Optimizing Your Website Content
DECEMBER 3, 2014
Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines.
The B2B Online Marketing Quick Checklist for 2014
EMagine B2B Blog
JANUARY 24, 2014
With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. Content marketing creates interesting and engaging content that attracts prospective buyers to your products.
Six Essential Online Marketing Tools for AEC Firms
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics.
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Based on what they saw, they put together 10 “ingredients” for content marketers to utilize. Content Promotion is a crucial part of the online marketing process. The Ultimate List of IFTTT Recipes for Marketers. The Scientific Guide to Pinterest for Marketing . Introducing The Periodic Table of Content Marketing.
Google stopped tracking keywords; but there are still ways to monitor keywords for SEO
OCTOBER 20, 2013
What You Can Do to Get Keyword Data for SEO. Despite causing minor inconvenience since that time, most marketers found they still had enough remaining data to analyze keywords, conversions, ROI and other important metrics. Search Marketing Not Provided? Why Not?
Best Keyword Research Tools
JUNE 17, 2013
Effective online marketing starts with thorough keyword research. The right keywords help you attract more visitors, make more sales, and rank higher and appear more often in search engine results. That leads to a better reputation and more traffic and customers.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. So what tactics do B2B marketers use to execute a SEO program ? Screenshot of Branded Keyword Performance. Keyword Theme Visibility.
High Quality Content Sites Is What Google Wants
Writing on the Web
FEBRUARY 26, 2011
For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. 4 Time-Saving Tips for Social Media Marketing.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
Without being a geek, you can take care of a few key elements of SEO basics to help prospects and clients find you online. If you’re not using search engine optimization (SEO) to promote your business online, you’ve at least heard of it.
How Social Media Feeds your Online Marketing Machine
B2B Marketing Traction
AUGUST 31, 2011
Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Traffic soars. More people find you online. Tweet.
What Is Content Marketing Development?
DECEMBER 22, 2016
As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. It’s that time of year again.
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Organic search engine traffic. Percentage of traffic from organic search. Unique keywords sending traffic. Landing pages receiving traffic.
10 Reasons to Develop a B2B Blogging Strategy
NOVEMBER 24, 2015
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Create opportunities for new SEO keyword strategies. Support existing SEO keyword strategies.
How to Make Hummingbird Your Ally with Long Tail Keywords
NOVEMBER 4, 2013
Editor’s note: Savannah Marie is an online marketing enthusiast with particular interest in all things social. ” What are long tail keywords? Bonus: long tail keywords are by definition less competitive, so they cost less in PPC ads.).
Keyword Research: What Smart Professionals Know
Writing on the Web
JULY 11, 2012
My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. By competition, I mean other websites also optimized for that same keyword phrase.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
How should SEO professionals strategically align frameworks for maximizing online visibility and business results? Top 19 SEO Experts Share Their Best Advice on SEO by Effective Inbound Marketing. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog.
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
Of course, B2B marketers have differing expectations of an SEO audit as well. But, B2B marketers do not always need to invest significant dollars in SEO auditing at the start. Here’s an example of the existing assets we have on KoMarketing for the phrase “B2B content marketing ”.
How To Project SEO Content Marketing Goals & Performance
AUGUST 2, 2016
Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. The first step in establishing benchmarks is to review key competitors and their online productivity. Competitive Keyword Review.
Stop Flushing Your Online Marketing Dollars Down the Toilet
B2B Marketing Traction
DECEMBER 22, 2010
What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? So why are their online marketing dollars not turning into sales revenue? Tweet.
3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
NOVEMBER 17, 2016
As every search marketer knows, content is critical in driving SEO efforts. Whether you’re looking to improve traffic, drive conversions, or acquire links, you need quality content in place to help get you there. As Andy outlined, you need to write about the topic, not just the keyword.
Social Media for Busy Business Bloggers
Writing on the Web
JULY 4, 2012
If you want customers, you need to go where they are online. Let’s be clear: Social networking now accounts for 22% of all time spent online in the US. Facebook tops Google for weekly traffic in the U.S. Related posts: 4 Time-Saving Tips for Social Media Marketing.