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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. That's far too broad a keyword.

SEM 28
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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. You can also avail of other digital marketing services like SEO, SEM, email marketing, and more. Their efforts resulted in a 162% increase in organic keywords and a 270% increase in unique visitors. Dog Digital.

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Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

Keyword Research Tools for SEO and SEM. Keyword research tools help you understand the specific words and phrases your potential future customers are using when they are seeking to solve the kinds of problems your product or service addresses, or for information about specific types and features of products relevant to your offerings.

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What Works Now in B2B Lead Generation, Part 2

WebMarketCentral

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

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Best of 2008: SEO Guidance, Part 1

WebMarketCentral

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20
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Best of 2008 (So Far) - SEO Guidance, Part 2

WebMarketCentral

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20
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The 20 Best SEO Rank Tracker Tools

Webbiquity

But two of the most basic are website visits from organic search and target keyword rank. Most offer multiple pricing levels based on number of URLs and keywords tracked. Most offer multiple pricing levels based on number of URLs and keywords tracked. 2) Microsite Masters. rank checking or rank monitoring) tools.