The Point

JANUARY 25, 2012

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? How is B2B PPC campaign management different from B2C?

CPC 48

CPC Cost Per Click B2B Thought Leadership Thought Leadership 48

ClearVoice

JANUARY 2, 2024

It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search. Content marketing and SEO complement each other in various ways: Keyword integration: Create content that incorporates target keywords naturally. Use these as the basis for PPC campaigns.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Brandpoint

JUNE 24, 2021

To find CPA, divide your total cost (whether measuring by campaign, keyword or ad group) by the number of conversions. According to Google , “CTR can be used to gauge how well your keywords and ads are performing.” PPC: Pay-per-Click. SEM: Search Engine Marketing. CTR: Clickthrough Rate.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. Discovery – allows you to search for keywords on Instagram and Twitter. Search Engine Marketing (SEM) Software. These kinds of tools can help you with: Keyword research. Fine-tune your PPC and advertising.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Directive Agency

MARCH 2, 2018

We use Slack and have several channels dedicated to communication between SEO specialists, PPC strategists, and more. The seasoned PPC and SEO Managers host weekly PPC and SEO learning breakout sessions where we pow-wow about different tools and proven methods for success. Keywords Everywhere Chrome extension. via GIPHY.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. PPC Outsource or In-House? What do you mean I have a budget?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20