Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. 2023’s top nine SEO writing tricks are: Include Hidden Keywords I’ve been working with SEO texts since 2010. That’s right, but what about users?

SERP 80

SERP Long Tail Marketing Dwell Content 80

KoMarketing Associates

MAY 14, 2019

Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Run the URL in SEMrush and Search Console to determine top keywords that the post is driving visibility around. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Ranking Lead Scoring 121

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. These are often informational searches in the form of questions or longer-tail queries. Why is top-of-funnel important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. You can connect with him via LinkedIn and Twitter. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Write, Optimize, and Promote.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. Go beyond Facebook or Twitter posts. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example from Twitter below.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech Advisor

AUGUST 22, 2019

Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. Coming up with long-tail keywords (words and phrases that are related to your primary keyword) can be difficult. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

DECEMBER 15, 2016

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Humans don’t like long lists of things. Search is just about keywords.

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. Arguably the most important puzzle piece is choosing the right keyword target and headline. Assign a Keyword Target. Create a Keyword-Focused Headline.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

SmartBug Media

AUGUST 24, 2022

A truly successful inbound campaign will continue to delight and nurture those relationships long after someone becomes a customer to ensure they become loyal brand advocates. Keyword strategy. A Solid Keyword Strategy. Before you start creating content, you should have a solid keyword strategy. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Webbiquity

APRIL 14, 2015

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Keywords 100

Keywords SEO Research Resources 100

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. Head keywords are harder to rank for. What Are Long-Tail Keywords? Long-Tail vs. Short-Tail Keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

KoMarketing Associates

MAY 13, 2020

From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Your piece of content does not have to be thousands of words long for it to appear. Drop a comment below or let’s get a featured snippets conversation started on Twitter !

Features 165

Features Google B2B Marketing Top of Funnel 165

Valasys

MAY 25, 2023

Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Utilize keyword research tools to uncover high-volume, low-competition keywords relevant to your niche.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Unless you identify the right keywords your audience uses, your content won’t produce the results you need. LinkedIn, Twitter, and even Facebook can help you reach your target audience.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Martech Advisor

NOVEMBER 7, 2019

Words that come before or after a keyword will be considered to understand the search intent. Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Context Matters More Than Keyword Density.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Convince & Convert

JUNE 6, 2013

Keywords, keywords, keywords. That’s one way to use keywords—cram ‘em into your article or page. The best way is to use keywords in your headline. But I can help myself and this website by practicing some smart keyword research. Put quotations around your keywords to search for a phrase match).

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Brandpoint

AUGUST 20, 2018

If you have to take a breath or two in the middle of a sentence, it’s probably too long. Target long-tail keyword phrases. Keyword phrases are likely to be more detailed in voice search, where it takes less effort to articulate exactly what it is exactly that you want. Add an FAQ section.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation. Hemingway App.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. Semrush also lets you track your search engine results page (SERP) positions and discover millions of relevant keywords. Ideally, place the keyword toward the beginning.

Traffic 75

Traffic SEO Long Tail Marketing Lead Ranking 75

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Moz

SEPTEMBER 21, 2020

For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Copy and paste each section into the desired area for your blog and add your photos, keywords, and links as desired. Chop your video into digestible parts.

SEO 85

SEO Top of Funnel SERP Content 85

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display. Additionally, the level of competition for a keyword should be evaluated.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Biznology

APRIL 26, 2016

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). Click here to share it on Twitter. Hawke Media executed a strategic content promotion plan, using long-form content to raise awareness in the first stage.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Publish search engine optimized case studies on your site to target long-tail phrases (such as “how to…” phrases). LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. What are the best tools to use for conducting keyword research ?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. It’s difficult to understand intent behind broad keywords, but consider someone searching for “ hybrid cloud computing reviews.” ” The intent behind long-tail specific terms like this is far clearer! How to Uncover Intent.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100