KoMarketing Associates

MAY 21, 2019

And, for many of our clients, whose buying cycles can reach up to 18 months, high volume keywords tend to drive top of the funnel traffic, which take time to convert. Of course, I could create an entire book on why a multi-channel keyword strategy is necessary but that’s not what this blog post is about. Utilize Your Paid Data.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

Launch Marketing

SEPTEMBER 13, 2023

However, if your PPC campaigns are not translating into conversions, you might be missing out on some key tactics. Utilize Long-Tail Keywords While generic keywords might have high search volumes, they are often overcrowded, vague and not optimized in PPC campaigns. Enter long-tail keywords.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Marketing Insider Group

JUNE 13, 2023

How do you know which tactics work and who’s just blowing smoke? Inbound marketing tactics remain the best strategy for lowering your cost per lead. Refine your keywords: You should regularly check whether your keywords are working well and drop poor performers. Outbound tactics can cost you almost double the investment.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Webbiquity

APRIL 13, 2022

Understand the context behind keywords. One key part of understanding your target audience is identifying the keywords they are most likely to use in search. The intent behind these keywords will likely differ from consumers performing similar searches. Many of the keywords you target won’t look like B2C SEO keywords.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Create content that addresses local needs and interests and includes location-based keywords.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Adobe Experience Cloud Blog

JANUARY 9, 2020

The average voice search query is about 29 words long. You perform a search on your mobile device, and the web page is taking too long to load. When someone utilizes voice search, they tend to say more conversational keywords compared to desktop. Tip #5: Long-Tail Keyword Research.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. To begin with PPC, you’ll bid on advertising keywords.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Fount Media

OCTOBER 11, 2021

Here are some of the tactics that you may add to your bucket list to increase your b2b business. The best you can do this is by choosing to add long-tailed keywords to your content. Before optimizing your content, you need to do complete keyword research so that you can lure the right crowd fit to avail your services.

Tactics 52

Tactics Long Tail Marketing B2B Business 52

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Brightedge

JANUARY 25, 2024

Here at BrightEdge, we've monitored 10,000 keywords over the last three years using our SearchIQ technology. These keywords were selected across ten different industries: banking, e-commerce, advertising, higher education, travel and hospitality, industrial machinery, insurance, manufacturing, real estate, and software.

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Re-optimize with long tail keywords to drive organic traffic.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Brandpoint

MARCH 13, 2023

Search engine optimization (SEO) of your site and its content is your tactical plan to boost quality traffic and direct leads into the sales funnel. A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. While the “earn before you buy” approach may take time, it is a necessary step for long-term success.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages. Blog Posts supporting long-tail keyword opportunities.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Navigate the Channel

DECEMBER 20, 2023

From keyword sweeps and bid adjustments to audience targeting and ad refreshes, there’s always something demanding your attention. Optimizing Keyword Selection In the world of paid search advertising, the importance of keyword selection cannot be overstated. RELATED: Do Keywords Still Matter?

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. To begin with PPC, you’ll bid on advertising keywords.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Top Rank Marketing

OCTOBER 30, 2023

There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! Keyword Research: The process of identifying and selecting keywords and phrases that your target audience is likely to use when searching for information related to your products or services.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. That pitfall is paid search.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

KEO Marketing

JUNE 15, 2017

Following are KEO Marketing’s 5 lead generation tactics for attracting the highest quality leads: Simple, easily navigable website. Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. The leads that convert to revenue. Simple is effective.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. Are you ready to discover the best B2B lead generating tactics for your company? That’s why we can’t just offer you one or two B2B lead generating tactics and be done with it. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

APRIL 23, 2024

Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Hubspot

APRIL 2, 2015

Focusing hours of hard work on keywords and metadata likely isn’t any small business owner’s idea of money or time well-spent. Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. Long-Tail Keyword Phrases. The Long-Tail Theory. The Long-Tail Theory.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Informational Intent. Consumer Research Intent. Putting Intent-Based Marketing to Work.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Only B2B

NOVEMBER 1, 2020

Long Tail Keyword. For a small to mid-scale business Long tail keyword is a way to go, because it is easy to identify the intent of these keywords. You can carry the keyword research by using the tools like SEMrush. Must Read: 7 Exclusive High Quality B2B Lead Generation Tactics.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. It does not have to be that way.

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Convert

JANUARY 17, 2024

Which SEO tactics will survive the change and continue to be effective? Will there be new tactics to embrace? Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Hubspot

APRIL 22, 2020

This way, you can improve on your own optimization tactics so that your content gets put on their radar. Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.".

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

ClearVoice

APRIL 12, 2022

Depending on what you’re looking to achieve, different SEO tactics may be more appropriate for your article. You can typically research search queries using the same SEO research tools you would use to research keyword phrases. Consider that your freelance writer may not be as well-versed in SEO optimization tactics as you.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Email marketing can be incredibly valuable tactic for B2B marketers. Long-Tail Keyword Development.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

nDash

JUNE 1, 2021

Long gone are the days SEO content creators can cram a bunch of keywords into a blog post and have it instantly ranked high. As with keywords, only use links when they’re helpful to the user experience. Staying away from Long-tailed keywords. Keywords are one of the most well-known SEO tactics.

SEO 59

SEO Long Tail Marketing Tagging High Quality Lead 59

Webbiquity

MARCH 31, 2022

To stay ahead of the pack, look for tactics to start optimizing your site for voice search results now. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. SEO is a long-term strategy, and a competitive one; it takes time to develop the authority necessary to reach rank one, and even more time to usurp your top competitors, who are already sitting at rank one. The Variables.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Moz

OCTOBER 18, 2020

We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. Which three local search marketing tactics are delivering the most value for businesses right now, and why? Phil Rozek : Health and Wellness Services. Link building.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

SmartBug Media

AUGUST 12, 2020

There are a few strategies and tactics you can implement to boost rankings, traffic, and generate leads for future business: 1. Create a Google My Business account and have targeted keywords for the regions and towns that you can service. Target Industry-Specific Keywords. What should you do to optimize your company for SEO?

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105