B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. Long-tail keywords – which are often indicated by queries of 4 terms or more – deliver little traffic on an individual basis.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Internet searches are commonly becoming long-tail questions. Long-tail keywords – which are often indicated by queries of 4 terms or more – deliver little traffic on an individual basis.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice Search

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Choosing your keywords for SEO

Cody Ward

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. Are you using these important SEM tools properly? As a search engine marketing pro, you’ve hopefully done your homework on keywords. Start with good keywords.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

SEM Optimization Techniques: Are You Overpaying Google? [eBook]

QuanticMind

The most powerful tool, though, is unquestionably keyword bids. SEM bidding optimization is the most significant way to achieve peak performance in paid search. This, unfortunately, resulted in some keywords becoming lost after being bid down so regularly – not the ideal outcome.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? With SEO, you create and keyword-optimize your website content to rank well in organic search results.

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEM is also… amazing. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. What is SEM?

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. Keyword Expansion. The first step to increasing campaign spend is to expand your keyword focus.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Keyword Analysis and Valuation.

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How to Solve PPC Keyword Cannibalization

QuanticMind

Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

Utilizing Revenue-per-Click to Calculate PPC Keyword Value

QuanticMind

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

Paid Search Strategy: It’s All About Dealing with Scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. If your keyword and catalog data are not looking pretty, it’s a smart decision to take some time to trim and groom it beforehand. Let’s talk paid search strategy.

Paid search strategy: It’s all about dealing with scarcity

QuanticMind

It’s a fact: long-tail marketing is not for everyone. While there isn’t necessarily a default PPC strategy template with all the “right answers” for modifiers such as time, device and geo targeting , some business models are the perfect fit for long-tail marketing. If your keyword and catalog data are not looking pretty, it’s a smart decision to take some time to trim and groom it beforehand. Let’s talk paid search strategy.

The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. It's a long-term investment that has a lower cost with slower rate of return. Your PPC campaign will be designed around a keyword strategy, just like your SEO.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. Long-term benefits. Target your most valuable keywords with PPC.

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SEM: What is it and Why Should it be part of your Digital Media Plan?

Digilant

These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long. Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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What is NLP? (And How It Can Benefit Your SEM Program)

QuanticMind

One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence of Microsoft Excel or databases. NLP has several applications but can be grouped into two main categories: understanding meaning/feeling and pattern identification — both of which are of incredible use for the largely text-based SEM industry. And it’s becoming a valuable tool in SEM.

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7 Bing PPC Secrets That Expand SEM Beyond Google

QuanticMind

As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. PPC Bing Bing PPC Google Google Ads PPC strategy SEM

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. Perform keyword research.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. Long-term benefits. Target your most valuable keywords with PPC.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Keywords Explorer 2.0

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping

QuanticMind

Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC.

SEM Tools – Add Data Science to Your SEM Tools to Maximize Profits & Conversions

QuanticMind

Data science is potentially one of the most powerful SEM tools in any paid search professional’s toolbox. Learn how to use data science to maximize profits and conversions while improving your efficiency in our full SEM tools eBook on data science.

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An Expert’s Thoughts On How To Scale ‘Single Keyword Ad Groups’ (SKAGs)

Ladder.io

Our Growth Analysts at Ladder noted some issues with ‘keyword stuffing’ in a few Google Ads campaigns recently. The Problem With Keyword Stuffing. Keyword Stuffing is defined as putting too many dissimilar keywords in the same ad group.

Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Do Keyword Research from Your Own Site’s Traffic. The initial place to look for keywords isn’t in some keyword-generating tool but rather right on your own site.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. That got me thinking creatively about how we manage our keywords. We all have thousands of keywords in our SEM PPC accounts.

Stop Leaving Money on the Table with Manual Bidding on SEM Advertising

QuanticMind

Depending on your industry, you might have millions of keywords to manage. A travel company, for instance, could have 8,000 relevant keywords. It takes a lot of time and effort to manually bid on keywords, so you probably focus most of your time on your major brands, products, or offers. What about your long-tail keywords? But be honest, how many can you really manage bidding for if you’re doing it manually? Thousands, maybe?

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What is PPC? A Guide to the Basics

QuanticMind

There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

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