B2B Leads in the Long Tail of Search


Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about).

The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Choosing your keywords for SEO

Cody Ward

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.

Keyword Research: How To

The Lead Agency

What is a Keyword? Keywords are phrases or ideas that relate to your business’ products or services. Keywords are essential for Search Engine Optimisation. In terms of SEO , keywords are the words that searchers enter into search engines in order to find answers to their queries.

SEM Optimization Techniques: Are You Overpaying Google? [eBook]


The most powerful tool, though, is unquestionably keyword bids. SEM bidding optimization is the most significant way to achieve peak performance in paid search. This, unfortunately, resulted in some keywords becoming lost after being bid down so regularly – not the ideal outcome.

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How to Launch a Successful SEM Campaign for Higher Education


For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

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SEM for Financial Services: Everything You Need to Know


Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? With SEO, you create and keyword-optimize your website content to rank well in organic search results.

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Why At-Scale SEM Programs Need Bid Optimization Technology


Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Keyword Analysis and Valuation.

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Utilizing Revenue-per-Click to Calculate PPC Keyword Value


How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. PPC Keyword Value.

How to Solve PPC Keyword Cannibalization


Optimizing your ROI is a challenging, seemingly endless, process in the highly competitive world of search engine marketing (SEM). That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . A costly, oftentimes unrecognized, consequence of this can be keyword cannibalization across entire PPC programs. Keyword Cannibalization – The Basics.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. Perform keyword research.

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The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools. Google Ads Keyword Planner. Google Ads Keyword Planner.

SEM: What is it and Why Should it be part of your Digital Media Plan?


These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long. Search engine marketing, or SEM, is the solution that, when navigated correctly, can increase a brand’s awareness by 80%.

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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. 5 Most Common Fails in B2B Search Campaigns #SEM Click To Tweet.

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What is NLP? (And How It Can Benefit Your SEM Program)


One of the oldest and most common ways of storing information is text, used for thousands of years to record data long before the existence of Microsoft Excel or databases. NLP has several applications but can be grouped into two main categories: understanding meaning/feeling and pattern identification — both of which are of incredible use for the largely text-based SEM industry. And it’s becoming a valuable tool in SEM.

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7 Bing PPC Secrets That Expand SEM Beyond Google


As a marketer, you have access to a popular search platform with desirable and high quality target demographics, accelerating growth rate and profitable long-tail search opportunities. Bing beats out Google in share of long tail search queries. Another major benefit of using Bing for SEM is lower competition. Some of the key differences include: Bing treats negative keywords differently. PPC Bing Bing PPC Google Google Ads PPC strategy SEM

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What is Paid Search? How SEO and SEM Work for You


What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018


If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. That seriously limits your keyword targeting opportunities compared to SEO. Long-term benefits. Target your most valuable keywords with PPC.

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Keywords Explorer 2.0

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SMX Advanced Day 2 – Branded Keywords, More Audience Targeting, ETAs and Shopping


Day 2 of #SMX Advanced includes tips and tactics on branded keywords, audience targeting, expanded text ads and Google Shopping. It’s estimated that competitors running ads against branded keywords can cost up to a 10% drop in clicks and 20% higher CPC.

The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. It's a long-term investment that has a lower cost with slower rate of return. Your PPC campaign will be designed around a keyword strategy, just like your SEO.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms


Keyword research is the foundation of pay-per-click advertising. Thus, growing a keyword list is the first step to launching new campaigns or expanding existing ones. If you’re looking for new keywords to target, the following ideas will help you find a variety of potential terms. Do Keyword Research from Your Own Site’s Traffic. The initial place to look for keywords isn’t in some keyword-generating tool but rather right on your own site.

Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for.

Search Engine Marketing and Optimization


I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. That got me thinking creatively about how we manage our keywords. We all have thousands of keywords in our SEM PPC accounts.

Hybrid Conversions, Part 2: How to Use the Whole Conversion Funnel


Each and every keyword is unique,” we concluded, “ they will all defy the average. For a summary example, say we have a set of 100 keywords and our task is to rank them in order of value. There is no greater service you can do to your SEM optimization than understanding your business.

What is PPC? A Guide to the Basics


There are several types of PPC advertising, but the most popular remains paid search, commonly known as search engine marketing (SEM). This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. This is where you set up your bids on the keywords you want to trigger an ad display.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them


Mistake #9: Going general with keywords, then narrowing. Marketers, including us, naturally tend to really want to show up for everything related to their brand, so they start really general with keywords ('marketing analytics' vs 'marketing attribution' for example).

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3 Tips for Optimizing SEM Campaigns


For those experienced in SEM, these tips may still serve as helpful reminders. Periodically check and clean your keyword lists. Your keyword lists should be dynamic, with an objective of continually improving the ROI of your campaigns. Use SEM terms for SEO.

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Making Big Data Actionable for Paid Search Optimization


Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. SEM is the “rocket science” of marketing.

Hospital Search Implications of Google’s Healthcare Knowledge Graph


Lower click-thru rate on broad match/general keywords. If you are a health system or hospital, you might want to tweak your search marketing strategy in the following ways: Long-tailed keywords first.

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Hero Conference 2014: Key Learnings in Paid Search


The conference was two days long with a keynote speakers that opened and closed each day. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. Doing extensive keyword research, writing ads, and choosing/designing a landing page is not enough. Search queries need to be run more often to identify negative keywords and improve click-through rate and quality score.

Launch Your First Google AdWords Campaign – A Step-by-Step Guide


An ad group contains one or more ads which target a shared set of keywords. ads, keywords, and bids) that share a budget, location targeting, and other settings. Here are a few that I referenced: Step-By-Step Keyword Tactics for Effective Google AdWords Campaigns.

Why SKAGs Are No Longer a PPC Best Practice (and How to Respond)


You’re studying PPC best practices, looking for ways to level up your SEM campaigns and boost ROI from Search. You stumble upon a “hack” for optimal keyword performance, your elusive unicorn: the SKAG (Single Keyword Ad Group). Why Single Keyword Ad Groups once made sense.

A guide to using Google Ads for B2B lead generation


In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. The benefits of using SEM for B2B lead generation. A word about keyword selection.

Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

First, advertising on Baidu will be more competitive and expensive, especially for more competitive keywords. It’s an excellent opportunity to invest more in SEO tactics and explore more strategic ways to boost keyword rankings. Identify priority keywords.

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Enterprise Bid Management Solutions – Is Automation a Threat to Marketers?


Working in SEM, particularly enterprise-scale SEM, you’ve heard about enterprise bid management solutions. There’s something that’s increasing in your day-to-day SEM operations. Now, multiply this figure times however many thousands, or millions, of keywords you manage.

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A guide to using Google Ads for B2B lead generation


In this post we’re going to review some of the key challenges of B2B SEM campaigns and discuss how B2B marketers can navigate around the most common obstacles and get the most from their paid search ads. The benefits of using SEM for B2B lead generation. A word about keyword selection.