Incorporate Long Tail Keywords into the Mix for SEO Success

Biznology

One of the first steps of an SEO campaign is keyword research. The keywords lay the groundwork for the campaign and influence every decision that is made thereafter. Two of the most important things to pay attention to when conducting keyword research are the relevancy of the keyword and its search volume. A high search volume also means high competition and it could take years to begin to see any traction.

Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords via @sejournal, @ab80

Search Engine Journal

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tailkeywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. With long-tail keywords.

B2B Leads in the Long Tail of Search

Webbiquity

Optimization projects normally start with keyword research to identify the most promising “head” search terms (short, frequently used keyword phrases), and over time, a site’s rank for these terms is closely watched (and often much fretted about). But it’s also important to note that when it comes to on-site conversions, the leads often come from multi-word, infrequently searchedtail” terms.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Savvy marketers have realized that an increasingly high percentage of search queries are now configured as phrases of several words or more. There are several advantages to making long-tail keywords a priority.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China.

The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

How to Create Search Engine Friendly URLs

seo.co

Yes, that’s right, you can tailor your domain URLs to be optimized for search engines too. You can think of a URL as the unique search engine I.D. That’s the way search engines look at complex URLs. Putting your target keyword in your URL serves two purposes.

URL 62

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?

What is SEM (Search Engine Marketing) and how it relates to SEO

RockContent

If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. How to do Search Engine Marketing?

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. That’s where keyword research comes in.

What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google

RockContent

After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions.

PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. PPC Keyword Research Long Tail

9 SEO Trends You Can’t Ignore in 2020

Single Grain

Search engine optimization (SEO) is digital marketing technique that is constantly changing. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. Trend #2: Keyword Research Will Be Even More Important.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Broadening keywords from the popular ones to the so-called long tail keywords is one of the main ways you can get more traffic from search. But even the smartest searchers are refining their searches according to what they need right now. I know how awful that was.

Add self-referential links into your 2018 search engine optimization strategy

Biznology

If Chauncey Gardiner — Chance the gardener –did search, he would use the gardening analogy as well. The upside of including all of these internally-linked text phrases–these hypertexts–in the piece/post before publishing is in order to make sure the very first Google Bots and Search Engine Spiders see these links during their initial, most ambitious, spidering as opposed to maybe some later spidering. This is good for search.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Search Engine Optimization (SEO). Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google.

Search Engine Marketing and Optimization

QuanticMind

I take them for hikes, biking trips, long drives, multiple vacations, and, of course, to any new food joint that opens up in downtown Palo Alto or Menlo Park. That got me thinking creatively about how we manage our keywords. If you are a performance marketer (like me) you would agree that we often pay too much attention to our set of top keywords. – touches on how using revenue-based bidding can help us achieve our goals without overpaying for certain keywords.

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Searching for market reports for your industry is a good starting point. You can use search operators to find information about specific market segments on targeted websites. For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. How long has it been since you’ve done a redesign? Relying on low-volume keyword phrases.

Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. Come to think of it, can you ever do enough when it comes to keywords, because keywords can be oh so fickle? That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm.

Cognitive content strategy

Biznology

Managers of large sites must balance search AI with navigation IA. At a certain point, tagging alone can make findability worse than semantic search without tagging at all. When you get over 100 products at perhaps 100 pages per (counting all your user documentation), you reach a point of diminishing returns on marking up content for search engines and navigation systems. Cognitive search: The antidote to poor tagging. Their only recourse is to use search.

Choosing your keywords for SEO

Cody Ward

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive. These are short one or two keywords that define an industry or product.

12 Reasons Your SEO Strategy Is Failing

Single Grain

SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. Keyword Stuffing. This has been outdated for a long time now. SEO Keyword Research Made Easy in 2019. Overlooked SEO: Optimizing Images and Video For Search.

Six SEO Facts About All High-Ranking Content

Webbiquity

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best. Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. Long-Tail Keywords Dominate Searches.

Enterprise SEO: Improving your digital marketing through search engine optimization

accelerate agency

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Some of these outdated practices include: Keyword stuffing. Focusing on text search. Keyword research.

7 search engine optimisation best practices in 2019

Altitude Branding

Below are 7 search engine optimization best practices that you should follow in 2019. Search engine rankings revolve around inbound links. As long your content is high in quality, you can expect people to naturally link to your website. Unfortunately, a lot of business owners put more focus on the keywords that they use than the actual value of their post. The key to creating content that is well-optimized is to write for humans, not search engines.

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

I say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less. It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. Search query “information on how to _”. Search query “I need a __”.

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. Google Ads Keyword Planner.

How to Optimize your SEM Program for the Next Big Thing: Voice Search

QuanticMind

The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

SEM 40

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization.

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

Blog SEO: How to Search Engine Optimize Your Blog Content

Hubspot

Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Search engine optimization is incredibly important for marketers. When you optimize your web pages -- including your blog posts -- you're making your website more visible to people who are entering keywords associated with your product or service via search engines like Google.

VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

In under ten years, we’ve actually started to become reliant on our voice search assistants, turning to them to do everything from help us find a local ice cream parlor to play our favorite music to entertain us when we ask it questions like “ Do you love me? Voice search is fast becoming more common, and conversational AI is developing quickly to keep up. What Is Voice Search? Searching for content in audio or video files. Beginner’s Guide to Voice Search SEO.

How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

The biggest change to SEO next year is going to be the growth of voice search. 50% of all online searches will be voice-based by 2020. With voice search on a smartphone or desktop, it’s still good enough to have your links appear on the first page of Google search results. If you’re not worried yet, let me lay it out for you: When voice search overtakes text search, only one search result will matter. SEO Keyword Research Made Easy in 2019.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. Their main topic of discussion was around “spelling for long queries.”