ClearVoice

SEPTEMBER 12, 2022

Fortunately, keyword benchmarking isn’t as complicated as you think, but it does require some planning, measurement, and tracking. Metrics used to benchmark keywords. Number of keywords in the top 20. How many keywords do you currently rank for? If you increase your keywords, you are doing something right.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

KoMarketing Associates

APRIL 1, 2020

Some immediate suggestions for review: A professional overview of the organization. Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information. Independent Ratings and Reviews. Third Party Accreditations.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Contently

MARCH 14, 2023

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. Target the Right Keywords Using the right keywords represents a crucial ranking factor.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

seo.co

MAY 15, 2023

The Longtail in SEO is Dead The longtail has always been the SEOs secret weapon: Use keyword research to find low-competition, low-volume keywords where you can quickly and easily dominate competitors for niche-related queries. They also make up the majority of the long tail, which is now more likely to be dominated by machines.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords? Ankle socks. No-show socks.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Here are a few metrics that will help you understand which companies are more likely to buy from you: Keyword searches. competitor websites, target keywords, review sites). Engagement rates.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Valasys

OCTOBER 2, 2023

Tip 1: Keyword Research and Optimization Conducting Effective Keyword Research Proper keyword exploration is the foundation of successful SEO. Identify applicable keywords that your target audience is likely to use when searching for businesses like yours. Encourage satisfied customers to leave reviews.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Optinmonster

DECEMBER 20, 2023

Do you want to learn how to choose keywords for SEO ? Choosing the right keywords can feel like trying to find a needle in a haystack. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Take Kroll, for example.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Sharpspring

AUGUST 10, 2021

When thinking about intent-based marketing and why it’s important, the concept to understand is that it makes more sense to cater your content and tactical efforts to specific user intentions and mindsets based on trigger keywords and phrases. Putting Intent-Based Marketing to Work.

Intent 115

Intent Planning Tips Long Tail Marketing 115

DAGMAR Marketing

DECEMBER 28, 2023

The secret to producing more targeted, highly effective Google Ads campaigns that drive conversions is employing ChatGPT to: Identify new keyword opportunities, monitor keyword rankings, and analyze competitor strategies. Estimate search volume to determine how competitive each keyword would be to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. The ‘Seller Beware’ Era: Buyers hold the power, dictating the pace and terms of engagement.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

seo.co

AUGUST 2, 2022

Writing informative content with the right long-tail keywords, so the site ranks higher on Google. Analyzing which keywords are most important to drive site traffic. Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Get Reviews.

SEO 98

SEO Personalization Marketing & Strategy Ideal Customer Profiles 98

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. Because those articles got long-tail love, my team wasn’t asked to write things like “Rick and Morty Co-Creator Tweets…Whatever.”

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Marketing Insider Group

NOVEMBER 7, 2022

With SEO-based content marketing, we use objective research of the customer questions, keywords and concerns to decide what’s important. How long do they stay? Conduct Keyword Research and Topic Modeling. We start all our content planning with deep keyword research. I’m so glad you asked. How deep do they go?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Conductor

AUGUST 16, 2022

Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. Understanding when keyword cannibalization is an issue on your site and how to fix it is one SEO strategy that will have a significant positive impact on your organic presence. A guide to keyword cannibalization.

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Only B2B

MARCH 10, 2022

Information on a vendor’s website, in-depth reports, and third-party reviews are all examples of content. To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

seo.co

OCTOBER 25, 2023

Research target bankruptcy-related keywords Next, do some keyword research. For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. So do blog posts.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

seo.co

JANUARY 26, 2022

So when people want something, they go to Etsy, type in a product name or keyword, and click “search.” Find Your Keywords. Everything about SEO revolves around keywords. If you want to drive people to your listings by showing up in the search results, you must have the right keywords. Create Better Listing Titles.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

SmartBug Media

AUGUST 12, 2020

Errors and mobile experience: When reviewing your website through Google Search Console, you want to ensure that all of the 300, 400, and 500 category errors are resolved. Create a Google My Business account and have targeted keywords for the regions and towns that you can service. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Navigate the Channel

SEPTEMBER 19, 2023

Marketers will need to focus on conversational keywords and long-tail phrases to ensure their content ranks well in voice searches. This includes managing Google My Business profiles and garnering positive reviews. Building trust with users by respecting their privacy is crucial for long-term success.

Search Marketing 65

Search Marketing Marketing AI Long Tail Marketing Privacy 65

Launch Marketing

JANUARY 27, 2021

To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. The wrong keywords can generate clicks but deter viewers on your website from completing the desired call to action (CTA) that will ultimately help you achieve your stated campaign objectives.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

BOP Design

NOVEMBER 3, 2021

Choosing the right keywords to include in your Search Engine Optimization (SEO) strategy requires combining an intimate knowledge of your industry with SEO best practices. Recently, we shared how to choose keywords with buying intent , which is critical if your purpose is to generate leads. 3. Do keyword volume/difficulty analysis.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

ClearVoice

MARCH 9, 2023

At one time (the 2010s), a successful content marketing strategy focused on keywords. This strategy then changed to the use of short- and long-tail keywords. Fast forwarding to 2023, keywords are still important. ” let’s review the above. Encouragement for the audience to take positive action.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Circle Studio

APRIL 4, 2019

AnswerThePublic is a fantastic tool for finding keywords and suggesting content ideas. Determine your SEO keywords. Keywords determine where you appear in the search rankings. There are three types of keywords to be aware of: short-tail, medium-tail and long-tail. Source: AnswerThePublic.

SEO 76

SEO Long Tail Marketing Lead Scoring Lead Ranking 76

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We

Paid Search Agency 118

Paid Search Agency Marketing Attribution Top of Funnel Companies 118

Animalz blog

MARCH 8, 2023

When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? Basic information was long ago covered. Targeting long-tail keywords. When does it make sense to invest in content quality? And when is it not necessary? Here’s a framework to help.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

seo.co

JANUARY 14, 2024

Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Insert important keywords naturally in blog and page content. For instance, you’ll want to analyze the keyword difficulty (KD) of popular search phrases to see what you’re up against. Do you already have some backlinks?

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Kevin Indig

MAY 29, 2023

While I am personally convinced that AI answers are inevitable in the medium term to long term, it’s not yet clear whether users prefer AI answers over classic web results in the short term. E-commerce keywords show marketplace-like results. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

SalesIntel

AUGUST 7, 2023

This website reviews the best tools in the market to help you find the best ones for your business. That’s why you must find question keywords that relate to your business and incorporate them into your content. Ideally, incorporate such keywords into H2 and answer them briefly to aim for Featured Snippets.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. From an SEO standpoint , it’s not just about spotting high-volume keywords. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Brightedge

JULY 24, 2020

You’ll want to start by choosing keywords, especially long-tail keywords, that have a high search volume and resonate with your audience. You can use Instant to pinpoint keywords that are both trending and work for your content. For PPC, remember to use negative keywords as well.

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

seo.co

MARCH 7, 2023

Pursuing a bad strategy If you use a bad strategy, like posting external links without direction or stuffing your content full of keywords , you aren’t going to a significant drop in search engine rankings because you’re already at the bottom. Still, this rarely results in a catastrophic loss, especially if the campaign is quality.

SEO 110

SEO Campaigns Burn Rate Advertising Agencies 110

Convert

JANUARY 17, 2024

Ask ChatGPT (and Alternatives) This is something I have started doing for just about any of my clients: I have a long discussion with ChatGPT about what it knows about their business and their competitors. Less focus on keyword matching and more focus on adding trust-building elements, like authoritative sources and quotes from experts.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80