KoMarketing Associates

MAY 21, 2019

Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns. Any good SEO program starts with keywords. Don’t Be Afraid of the Longtail.

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. What exactly does this entail? Evaluate Top SERPs.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

NOVEMBER 16, 2017

The sections we will cover include: Identifying Keywords and Keyword Themes. Step 1: Identify Keywords and Keyword Themes. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business. Assigning Quarters to Themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Biznology

JUNE 8, 2018

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. But a lot of marketers I talk to are skeptical about how to do it. They did the keyword research. They built the content.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

JULY 18, 2017

Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume. Outline the Content.

SEO 141

SEO Long Tail Marketing SERP Content 141

seo.co

OCTOBER 18, 2021

SEO is one of the most important aspects of online marketing. If you want to generate more traffic and make your site rank higher in search engines, then it’s essential that you have a good SEO strategy. Advanced, enterprise SEO services including fully-managed SEO, keyword research , etc.

Budget Programs 105

Budget Programs SEO Advertising Agencies Enterprise Management 105

KoMarketing Associates

MAY 13, 2020

The second primary benefit of featured snippets to SEO is simply the clicks and traffic that come from organic search when appearing in a listing. Here’s a snapshot of organic traffic to this page since it was picked up by featured snippets. Your piece of content does not have to be thousands of words long for it to appear.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 13, 2018

In this post, I’ll highlight 12 tips that will help you write better SEO content to achieve your keyword ranking and traffic goals: Choose the Right Topic. To be successful, your content must have a purpose – for SEO content, that purpose is to bring more organic traffic to the site. Assign a Keyword Target.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

AUGUST 11, 2015

The extended sales cycle we face in B2B online marketing adds to the confusion. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. If so refining keyword selection through more selective match types and negative keywords might make sense.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KEO Marketing

NOVEMBER 21, 2016

Conversion rate from organic search engine traffic. Comparative conversion rate from organic search engine traffic. Once you have the conversion rate, compare it to the conversion rates of other online marketing channels to determine the quality of traffic from organic search. Keyword rank monitoring.

SEO 69

SEO Campaigns Long Tail Marketing Effectiveness 69

seo.co

MARCH 8, 2021

But to appreciate the full impact of reaching position zero, consider the following: Position zero drives traffic. The amount of web traffic you gain simply by being the top search result cannot be overstated. Position zero snippets steal traffic from other top search results. Probably not in a long time. A definition.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Head keywords are harder to rank for. It takes a lot of time and effort to outrank your competition because mostly bigger brands are competing with your site for short-tail or head keywords.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. And we’re going to walk you through exactly how you can generate tangible, long-lasting results that propel your lawyer SEO for years to come. It also gives you a chance to optimize for long-tail keywords that often get overlooked.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

AUGUST 18, 2015

As a member of the content team here at KoMarketing, it’s part of my job to understand the words and phrases that are most likely to drive qualified traffic to our clients’ websites. Are there a lot of homepages appearing for a specific keyword? that ranks highly and draws qualified traffic back to the site. Blog posts?

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

B2B Marketing Insights - WE

MARCH 25, 2022

Drive organic traffic with B2B SEO services. SEO is one of the most important, yet often overlooked, marketing strategies for B2B businesses. B2B SEO strategies aim to increase organic traffic by focusing on specific keywords and keyphrases and developing quality content to drive sales-qualified leads. On-page SEO.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

KoMarketing Associates

JUNE 5, 2014

Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. This tells you whether the keyword that triggered the ad was broad, phrase, exact, or an advanced match type. Simply put, this is for the keyword that triggered your ad.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Scoring 120

KoMarketing Associates

OCTOBER 20, 2015

With average user time spent on apps growing and more and more B2B companies creating apps – it will become extremely important to familiarize yourself with different methods to drive traffic and users to them. The mobile keyword space is less likely to have a long of long tail searches or extremely long or technical keywords queried.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Biznology

SEPTEMBER 14, 2012

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable.

Keywords 80

Keywords SEO Long Tail Marketing Amazon 80

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Biznology

APRIL 8, 2013

To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. SEO is a process that is built for the long term so you need to be willing to look at the trend over a significant amount of time. Entrance Keywords. Conversions.

Analytics 80

Analytics SEO Long Tail Marketing Marketing Analytics Tools 80

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This helped the users of Google, but produced some painful results for marketers. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

KoMarketing Associates

SEPTEMBER 20, 2016

Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. From there, look for long-tail search queries that have volume ( Keyword Planner is a helpful tool) and can be included in the question itself. Step 3: Focus on Structure.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Launch Marketing

NOVEMBER 21, 2018

To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices. Consider the following questions as you plan your PPC campaigns: Do you want to run campaigns to raise brand awareness, drive web traffic or generate new leads?

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Directive Agency

NOVEMBER 2, 2016

The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital marketer sitting at home on his couch making business decisions. As with everything in the online marketing world, it’s all about aligning the right inputs to create the right outputs. Building a B2B Keyword List.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

JULY 29, 2010

Here are the abbreviated 10 steps to effective marketing online : The Importance of Google – with approximately 80% of all searches being conducted via Google, it is critical to primarily focus SEO effort on this search engine. Yahoo and Bing, are less important but still an important part of search engine marketing.

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Hinge Marketing

JULY 16, 2015

Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? The truth is that online lead generation is within reach — and it doesn’t take a super firm to pull off. What issues are your audiences facing and trying to solve?

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

BenchmarkONE

JULY 27, 2022

Here are some SEO statistics you can’t ignore: 68% of online experiences start with a search engine. 63% of all shopping starts online, including purchases that happen in a store. 70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

LeadSquared

MARCH 12, 2013

Getting your business on Google as a part of your online marketing strategy is as important as having a shop at a busy street corner. Paid Search (PPC Marketing through Google Adwords Campaign). Choose the right keywords. Search for relevant keywords for your business with the help of Google Adwords Keyword Planner.

Adwords 52

Adwords Cost Per Click Google Campaigns 52

Hubspot

MARCH 29, 2017

Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. Why is Inbound Marketing Important for Manufacturers? There are many ways you can utilize inbound marketing to enhance your overall marketing strategy.

Inbound Marketing 28

Inbound Marketing Work Management Paid Search Agency Marketing Management 28

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Long-Tail Keywords Perform Best.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

MARCH 14, 2011

In preparation for HubSpot’s webinar on local marketing tactics and trends , we identified a few traps businesses can easily fall into. Not Using Long-Tail Keywords. Well, you’d better have long-tail keywords throughout the on-page SEO elements of your site. Make sure to avoid them!

Long Tail Marketing 28

Long Tail Marketing Paid Search Agency Keywords Webinar Metrics 28

Single Grain

SEPTEMBER 15, 2020

Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Consider these stats: 68% of online experiences begin with a search engine.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52