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Keyword Clustering: The Only Guide You’ll Need

Marketing Insider Group

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway.

Keywords 226
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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

“Unlike B2C SEO, which often targets high-volume, broad keywords, B2B SEO strategies frequently focus on lower-volume, longer-tail keywords,” Marcel Digital explains. Navigating the nuances of B2B SEO can present challenges, such as longer sales cycles, niche markets, and smaller search volumes for specific keywords.

SEO 243
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The Best SEO Strategies That Actually Work Today

Marketing Insider Group

Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in. The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Then use an SEO tool to discover appropriate keywords.

SEO 267
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The 1-2-3 Guide to SEO Competitor Analysis

Marketing Insider Group

Understanding your website’s strengths and weaknesses is foundational, with tools like Google Analytics offering insights into traffic-driving keywords and areas for improvement. We like to use tools like Google Analytics to see which keywords are driving traffic to our site. Identifying these areas means you can work on them.

Analysis 255
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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Just input a keyword, and you’ll see popular articles and posts. If you work with a team, Buffer’s got you covered. Influencer outreach. Site audit.

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11 ChatGPT Prompts for Super-Optimized Copywriting

Marketing Insider Group

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Reviewing the top search engine results for your keyword reveals what content performs well, helping to set a benchmark for your own post. Start with keyword research.

SERP 246