SEMrush

MAY 18, 2021

Negative keywords ensure your PPC campaigns are relevant and effective. Learn how they work, and how to use Semrush to generate your own list of negative keywords.

Keyword 70

Keyword List Relevance Campaign 70

KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query.

PPC 121

PPC Keyword List CTR 121

QuanticMind

JUNE 14, 2019

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? Long tail keywords are keyword phrases used to search for something very specific on the web.

Long Tail 57

Long Tail Keyword PPC Traffic 57

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. You also need to constantly identify high-value keywords that your competitors have overlooked to stay ahead of your them.

Keyword 51

Keyword PPC Research Long Tail 51

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business.

Consulting 56

Consulting PPC ROAS CPC 56

Webbiquity

JULY 19, 2016

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

Keyword 151

Keyword SEM Tools Research 151

QuanticMind

APRIL 24, 2019

How do you determine a search keyword’s value? Are you making data-driven bid optimization decisions based on keyword data? Should you be focused on keyword revenue-per-click in your PPC campaigns? Search keywords. What we do know is this: keywords are the lifeblood of paid search. Building a keyword list and then collecting data about keywords is paramount in search engine marketing, especially if you’re looking to optimize PPC campaigns.

Click 40

Click Keyword PPC Lead Rank 40

Unbounce

JUNE 23, 2021

If you launch a pay-per-click (PPC) campaign using a bunch of random keywords you think might work, will anyone click on your ad? When you use the wrong keywords for your PPC campaign, people will see your ads—but not the folks you want to get to click on them.

PPC 70

PPC Keyword CPC Campaign 70

The Point

MARCH 16, 2010

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. In fact, any experienced search marketer will tell you that many of the quickest ways to improve PPC campaign performance fall into the category of eliminating wasteful spending. One of the easiest and most effective ways to improve the ROI from your search budget is through the use of negative keywords. Have suggestions for other useful negative keywords?

PPC 160

PPC Keyword Campaign Adwords 160

Single Grain

MAY 26, 2022

PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses. Building the perfect PPC campaign takes significant time and effort. The Benefits of Hiring a B2B PPC Agency.

PPC 56

PPC Paid Content Agency ROAS 56

QuanticMind

DECEMBER 7, 2018

As a PPC advertiser, you may know by now that in September, Google announced that it planned to further expand the broadening of exact match keywords to make them, well, not so exact. As its name once suggested, exact match keywords triggered ads that matched the exact keyword search. The function essentially hindered or prevented an ad from being served altogether if it didn’t perfectly match the keywords in the specified order of your choosing.

Keyword 40

Keyword PPC Google Trigger 40

The Point

JUNE 16, 2015

In reality, however, using broad match by default across all (or even most) of the keywords in your search program almost always leads to overspending, because it generates unqualified clicks – clicks derived from prospects who aren’t really searching for terms related directly to your product or service, but who saw (and clicked on) your ad anyway. When using broad match, consider restricting its use to keyword phrases with at least two words.

PPC 169

PPC Campaign Demand Generation Adwords 169

QuanticMind

NOVEMBER 20, 2018

You’ve done your keyword research. You’ve compiled a monster keyword list. You’ve run plenty of campaigns on that keyword list. Your ads don’t seem to produce the profits you seek, your keyword list isn’t getting play and your superiors are wondering if you actually majored in marketing. Lastly, you probably already have outlined and executed a PPC strategy , even if it’s not yet paying off in the way that you want.

Keyword 40

Keyword List Trigger PPC 40

Single Grain

JULY 3, 2019

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Keyword 74

Keyword Target Brand Branding 74

Marketing Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword.

Keyword 92

Keyword SEO SERP Marketing & Strategy 92

Fathom

JANUARY 13, 2016

Most paid search advertisers have experienced the severe mental pain associated with inheriting messy, unorganized PPC accounts. The account may have hundreds of keywords, all set on broad or phrase match. If you have access to previous account performance, you have all you need to simplify the keyword structure. The next step is to find out how many search queries you need, going down the list, to cover around 80% of total conversions.

PPC 60

PPC Keyword Adwords Conversion 60

Huptech Web

SEPTEMBER 23, 2022

What is A PPC Campaign? What Does PPC Optimization Lead To? How to Optimize PPC Campaigns. Perform Keyword Research. How Huptech Web Can Help With PPC Optimization? Final Words On PPC Campaign Optimization. Let us first understand what a PPC campaign is.

PPC 52

PPC Landing Page Keyword Paid Content 52

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google discloses – helps determine your cost per click (CPC), ad position, and other variables that contribute significantly to the success and cost-effectiveness of your PPC campaign.

Landing Page 158

Landing Page PPC Cost Per Click Adwords 158

NuSpark

SEPTEMBER 22, 2013

When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. Determining negative keywords. Negative keywords: SMB, small, start-up. .

PPC 151

PPC Keyword Search SMB 151

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close monitoring to enable success. Identify WHY you’re choosing PPC advertising.

PPC 63

PPC Organization Organic Advertisement 63

Fathom

OCTOBER 26, 2015

Now that I work in PPC, I have a new game show that I’m hoping could catch on. It’s called “I can cover all of your search queries with as few keywords as possible”. More than a just new game show idea, there are a couple important reasons why it is essential to limit the number of keywords you use in your PPC campaigns. By having fewer keywords, you have fewer “data buckets” for making decisions. Keyword. Keyword. game +shows +PPC.

PPC 80

PPC Campaign Keyword Impression 80

Pearl Digital Marketing

OCTOBER 9, 2019

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. If you don’t, they’ll click on other pages in Google’s listings when they search.

Keyword 43

Keyword Long Tail SEO Marketing 43

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. With popular platforms such as Google Ads and Facebook offering incredible targeting for specific consumers and their budget-friendly pricing, it's no wonder that 74% of businesses are investing in PPC. Why Your Business Needs To Be Using PPC. PPC resellers). SEO vs PPC.

Statistics 86

Statistics PPC Paid Content CPC 86

KoMarketing Associates

APRIL 9, 2019

Getting higher-quality leads is a great goal, but it means you have to think more strategically about your ppc lead generation advertising. So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. Some of these ppc tools may be brand new to you, some will be familiar. PPC Lead Generation Competitive Analysis Tools. It can help you: analyze your ppc strategy and your competitors’ strategies.

Lead Generation 183

Lead Generation PPC Budget Program Leads 183

Marketing Insider Group

MARCH 1, 2021

Create a Google My Business (GMB) Listing. The answer to this lies in creating a Google My Business listing within the search engine platform. You will get a plethora of ways that you can register your GMB listing on any device. Step 4: Verify Your Listing.

List 259

List Google Business SEO 259

EMagine B2B Blog

FEBRUARY 25, 2019

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. Whether you’re brand new to digital marketing or just want to make sure your foundation doesn’t have any gaps, this article will help bring you the knowledge that will solidify your understanding of PPC advertising. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. What is PPC? Why Should I Use PPC Advertising? Search PPC

PPC 52

PPC B2B Keyword CPM 52

EMagine B2B Blog

MARCH 3, 2019

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method. Why is PPC important? The data you obtain from PPC will also provide valuable insights that will help drive other key business decisions. PPC offers quantifiable results.

PPC 50

PPC FAQ B2B Question 50

QuanticMind

DECEMBER 4, 2018

You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Reviewing how your audience reacts to and interacts with your PPC ads can also provide you with new insights that make your campaigns even more effective.

PPC 40

PPC Campaign Marketing AI CPC 40

Fathom

OCTOBER 19, 2015

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Keywords are meticulously chosen, ad copy is cleverly written, and settings are carefully adjusted – all to create a conversion-driving masterpiece that will put smiles on our clients faces. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

PPC 95

PPC Tips Keyword CTR 95

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google uses keywords as an important SEO ranking factor. SEOBook Keyword Suggestion Tool.

Keyword 75

Keyword Research Traffic Organization 75

Hubspot

JUNE 26, 2020

I received numerous results: coffee alternatives, drip coffee beans, coffee bean blends, listicles about coffee grounds, and even a list of nearby coffee places. Negative keywords. The improved targeting of your ad keeps the focus on keywords that are the most important.

Keyword 78

Keyword Hubspot Ads CTR 78

seo.co

OCTOBER 7, 2021

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. Add seed keywords into your preferred keyword tool.

Keyword 70

Keyword Long Tail Target Research 70

KoMarketing Associates

DECEMBER 3, 2019

In the world of PPC, there are many tools advertisers can use in order to improve performance. Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Monitor SEO Listings.

SERP 157

SERP PPC Features Keyword 157

The Point

OCTOBER 7, 2014

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Ready to take the plunge into Social PPC? Using Interest Targeting makes it easier to get impressions, but engagement rates will likely be lower compared to Keyword Targeting.

PPC 210

PPC Twitter Linkedin Facebook 210

Optinmonster

FEBRUARY 26, 2020

What is the future of PPC? In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Before we get into the PPC best practices, let’s take a look at some of the most commonly asked questions about PPC.

Best Practice 74

Best Practice PPC Budget Practices 74

EMagine B2B Blog

MARCH 21, 2019

Way back in 2011, Google unveiled a new technology called Dynamic Keyword Insertion. Examples of Dynamic Keyword Insertion in Ads. Dynamic Search Ads are like a souped-up version of DKI ads, in which Google has control over not only the ad’s headline but of the keywords that trigger each ad as well. DSAs allow advertisers to skip the arduous task of creating long lists of keywords to cover every possible way someone could search for their business.

PPC 76

PPC Ads Search B2B 76

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Investing smartly in effective travel and tourism PPC tactics can help an array of businesses earn their share of digital travel revenue this year and beyond.

PPC 52

PPC Tactics Mobile Clickthrough 52

SendX

SEPTEMBER 8, 2020

To get your name added in this list do fill up this form with your details. Boost is a unique email list building tool that allows you to quickly create opt-in links by integrating with various social network APIs without any coding required. Cyber Monday 2019 is upon us!

List 195

List Validation Plan Bundling 195

Tomorrow People

MARCH 19, 2012

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” On the surface of it, PPC looks like an easy way to bring in new leads. The next step for PPC.

Click 249

Click PPC Advertisement Advertising 249

Hubspot

AUGUST 8, 2019

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC. The answer is: keywords have become increasingly competitive. In other words, PPC is your shortcut to getting to the top within your niche.

PPC 61

PPC CPC Hubspot CPM 61