Marketing Insider Group
NOVEMBER 2, 2020
There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! When implemented properly, content marketing offers a higher ROI than PPC in the long-term. What Is PPC Marketing?
Single Grain
JANUARY 31, 2020
The power of paid media extends far beyond the scope of organic reach. With the right paid platforms, your brand gets the opportunity to be seen by a larger and broader audience who would otherwise be out of your reach. So what are the best paid media tools?
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SmartBug Media
SEPTEMBER 9, 2022
Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising?
Single Grain
APRIL 25, 2022
In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Right Keyword Selection.
Marketing Insider Group
OCTOBER 4, 2022
Congrats, your content marketing efforts have been implemented and you have a steady stream of content in the pipeline. But what if I told you there’s a way to give your content marketing a little boost in views and engagement? Enter: paid content marketing.
SmartBug Media
AUGUST 27, 2021
There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. Use paid media to drive inbound efforts.
Marketing Insider Group
JULY 19, 2022
Advertising is expensive. Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have to throw the whole bank at your advertising investments, you just need to know where to put your resources. Know your keywords.
Marketing Insider Group
MAY 23, 2022
Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. In fact, lazy keyword stuffing will have a negative impact on your results.
Biznology
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Keyword collaboration isn’t just important for digital marketing. Case Study: US Open Marketing. Search rankings dramatically improved.
Single Grain
MARCH 23, 2020
Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. Export a list of relevant keywords to a CSV file.
seo.co
SEPTEMBER 13, 2021
Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. Search Engine Optimization. SEO also gives you more coverage than paid ads.
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Marketing Insider Group
MAY 4, 2021
Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack.
Marketing Insider Group
OCTOBER 31, 2022
One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research.
SmartBug Media
MARCH 18, 2020
Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Enter the solution: paid search. These house ad groups, ads, and keywords.
Biznology
JULY 13, 2016
The main point of the talk was about building brands using the methods Mike and I promote in our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing. When they inevitably find your content, condition the conversation towards your brand. Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Marketers are notorious for not liking math.
RockContent
FEBRUARY 5, 2021
A Content Marketing strategy seeks consistent results and leads that are aligned with the business differentials, right? Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. What are branded keywords?
Single Grain
SEPTEMBER 29, 2020
Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Book My Free E-Commerce Marketing Consultation .
KoMarketing Associates
JUNE 26, 2018
Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Branded Paid Search.
Webbiquity
OCTOBER 4, 2022
Here’s an example of one possible (and common) scenario to show how the application of the five whys might play out in digital marketing. There could be any number of reasons, from finance or investment decisions to competitive developments or changes in the market.
KoMarketing Associates
MARCH 22, 2018
Is your company in a niche or expanding to a new market? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA). What are Dynamic Search Ads?
Webbiquity
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms. And of course, keyword stuffing, as an SEO tactic, is long dead.
The Point
APRIL 16, 2019
Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.
KoMarketing Associates
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” No matter if you are an expert with 10+ years’ experience or a beginner, an appropriate keyword research process with the right tools can build a foundation for success in SEO or PPC. In a previous blog, we mentioned that there are many search engine options in China. Aizhan Keyword Tool.
Launch Marketing
JANUARY 26, 2022
Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. Mistake #1: Running Paid Search Campaigns Without Conversion Tracking Set Up.
Single Grain
MARCH 9, 2022
Do you run ad campaigns in multiple networks like Facebook and Google but wonder how you can scale them faster? Then it might be time to start working with a paid media agency. TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? Writing the ad copy.
NuSpark
SEPTEMBER 22, 2013
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service. Determining negative keywords. Pay-Per-Click Search Marketin
SmartBug Media
APRIL 25, 2022
As third-party cookies start to make their way out, marketers are exploring new ways to reach their audience with more privacy-friendly solutions. Why should I consider contextual advertising? Contextual advertising is a tried-and-true solution to this problem. Native Ads.
Biznology
NOVEMBER 7, 2013
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. Estimates are that around one-quarter of all search clicks are on paid search ads and it is 100% of Google’s search income, so most people click on ads at least once in a while. Part of the frustration comes from advertisers who use broad match for keywords. Photo credit: Wikipedia.
KoMarketing Associates
JUNE 12, 2017
In my previous post , we discussed eight ways that Baidu advertising differs from Google AdWords from an account and setting perspective. Today, I will share four unique features of Baidu paid search advertising management to help better target the China market: keywords, ad groups, ad creative, and sitelinks. Keywords – Match Types. In Baidu paid search advertising this is not the same case. Ad Extension.
QuanticMind
JUNE 14, 2019
There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. You could get results by optimizing bids and audience targeting for broad match search terms with a high search volume. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance.
SmartBug Media
JULY 4, 2019
For today, we will be focusing on the front-end channel metrics in Google Ads. The ads absolutely need to be relevant to the landing page and keywords that are being put forth. If a user is searching for a solution using a specific keyword, a relevant ad needs to be shown to them, and that ad needs to drive to a page relevant to those search terms. Keywords. Use negative keywords. Separate high-performing keywords into tiers.
Fathom
JANUARY 26, 2016
Within an account you can serve your customers different ad types on the two main networks: the search network and the display network. The search network includes Google search and other sites that show AdWords ads based on search results and are text ads. For each business you serve, all of the paid search efforts should be consolidated under one account. In each account, you can have campaigns and ad groups. Keywords.
SmartBug Media
MAY 6, 2020
The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work.
Biznology
OCTOBER 2, 2012
You’ve probably never updated your CV, just added your latest jobs and clients to the top. Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets.
Brandwatch Marketing
SEPTEMBER 21, 2022
From the smallest independent store to the largest multi-national brand, every business knows they need to be on social media. Having the right tools to conduct social media analysis means you can benchmark your efforts and compare different strategies.
Navigate the Channel
JUNE 30, 2021
When it comes to advertising architecture firms online, marketing strategies that might work for other industries have to be altered just a little bit. That said, the right kind of digital marketing can really make a difference in your success rate. Display Ads vs. PPC Ads.
Marketing Insider Group
MARCH 10, 2021
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. Those are links that lead to a Google image search.
KoMarketing Associates
SEPTEMBER 4, 2019
Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. With search queries from potential customers changing at such a fast pace in the industry, it is essential to not only determine when an ad should appear, but also when it shouldn’t. This is where highly targeted negative keyword lists come into play. This will save a company money by avoiding being shown on irrelevant search queries.
seo.co
APRIL 5, 2022
Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.
KoMarketing Associates
MARCH 3, 2020
With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. In this post, we will be discussing 5 paid strategies B2B companies can use to improve ecommerce sales. Set Up Google Shopping Ads.
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