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8 Essential SEO Reports to Create for Your Client in 2020

Single Grain

While it might be tempting for you to simply download the keyword rankings and organic traffic reports and show them to your client, that might not be enough to showcase your overall SEO plan. The Best Way to Track Your Keyword Rankings: An SEO Expert’s Strategy for 2020.

Report 91
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

Content 47
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Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. We’re all aware of the correlation between CTR and landing on SERP number one.

Content 40
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Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Keyword best practices have changed, but they remain an important SEO factor. Keywords. But you cannot depend on keywords alone. Business Listings.

Google 363
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Best Cool SEO Tools of 2010

Webbiquity

In this post you’ll find keyword tools, other SEO tools (backlink checkers, SEO analysis, duplicate content finders), and reviews of even more tools (from smart guys like Lee, Marty, Brent…hmm, why does there seem to be so much SEO talent in Minnesota? SEO Keyword Research Tools. Google AdWords Keyword Tool ) and fee-based (i.e., 5 Powerful Tools For Keyword Suggestions and Ideas by BMD Media Website Design Blog.

Tools 186
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40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far)

Webbiquity

Extensive list of common SEO mistakes made in strategy, market research, keyword research, content development, URLs, link building, coding and more. Social Networking Becoming More Important For Google SERPS! His bottom line: “Having connections, followers, friends at the various social media sites such as Twitter, Friendfeed, and others is going to help your SERP placement!&#.

Resources 189
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8 Ways to Use External Links to Improve Your SEO

Single Grain

Third, join the second group, and repeat the process until you have a list of 30-50 mini influencers in your space, and until you’ve built a tiny bit of clout in your industry and with these people. Your direct competitor for keyword X can be your best ally for keyword Y.

Link 140
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SEO Isn’t Mystical

SugarCRM

With that in mind, here’s our list of 11 terms you need to know to get started: SEO: Let’s start with the very basics here. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Keyword: The word or phrases people type into a search engine.

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8 Off-Page SEO Strategies You Should Be Implementing Right Now

Single Grain

But how does Google know which sites to list first? Off-page SEO refers to the methods used to increase a website’s position in the search engine results pages (SERPs). This includes link building , social media marketing, blogging, and local listing.

SEO 136
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Top Educational Resources for Content & SEO Team Alignment

Conductor

Implementing SEO into your content development process will enable expanded keyword research that helps you better articulate your customer’s voice, questions, and needs in your content. These resources cover everything from the basics you need to know to keyword research tips and more.

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Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. HubSpot, Alexa, and Backlink Watch , which is one of my favorites) to the lesser-known but interesting like iWebTool —a suite of tools including a Backlink Checker, Google PageRank Prediction and Keyword Density Checker—and Best SEO Tools , another intriguing suite. Keyword Research Tools. SEO is a blend of art and science.

Tools 187
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SEO for B2B in 2017 – What Do You Need to Know?

Fathom

Even with this change in SERP layout, local search can assist in creatively and successfully reaching the right audience for your business in the coming year. Since launching in February 2016, AMP pages have skyrocketed in usage , and for good reason—AMP pages are not considered a factor in Google PageRank, but they do have the potential to move your business to a higher position within search engine results.

PageRank 107
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They're Simply the Best: The Top 25 Moz Blog Posts of 2020

Moz

2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. The top 25 Moz Blog posts listed below were published between January 1 - December 22, 2020, and are in order by unique pageviews generated during that timeframe.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Irrelevant keywords. + Keyword stuffing. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. When this attribute is present search engines will ignore the link in terms of flowing PageRank.

Tactics 75
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Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. Most webmasters believe that sitelinks are a reputation enhancer while also allowing a webpage to control greater real estate in SERPs.

Google 93
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Expert advice on keyword focus. Avoid keyword stuffing.

Tactics 92
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The ultimate guide on Link Building

Rock Content

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. Then, other posts with more specific keywords link to that main content.

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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority. In other words, if your website has a lot of high-quality links pointing to it, it will be much more likely to rank highly for your target keywords and phrases.

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. So, to give you some goal-setting inspiration, here’s a list of different reasons why a guest blogging campaign will benefit your marketing plans. Think keyword stuffing, shotgunning non-relevant articles to a host of shady-looking websites, paying for links, etc.).

PageRank 117
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Is Author Rank Really Relevant?

Hubspot

Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. SERP results for the authorized will simply have a byline. And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” PageRank was named after Larry Page, one of the founders of Google.

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What is Black Hat and how can this strategy harm your site?

Rock Content

SEO techniques are widely used to generate organic traffic and achieve a better position in SERPs (Search Engine Results Pages). You access it and come across repeated keywords and irrelevant or unattractive content. Unrelated Keywords. Creativity in the selection of keywords.

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How Can I Learn SEO on My Own?

seo.co

And every few weeks, it seems like there’s something new, whether it’s an SERP facelift, an algorithm update, or a new strategy that’s become commonplace. Google ultimately selects and orders websites in its search engine results pages (SERPs) based on relevance and authority.

SEO 65
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Recapping Bill Slawski’s Reddit AMA (Ask Me Anything)

Method and Metric

We know there are hundreds of ranking factors Google uses when it comes to being displayed on the SERPs and Google is typically very selective on the information they choose to share with us. When talking about local SEO , Bill was asked what his best advice was for someone just starting off in regards to ranking both locally in Google Maps and organically in the SERPs. Sites rank in organic search results based upon Information retrieval scores (relevance) and PageRank or links.”

SERP 68
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10 SEO Priorities for 2021 and Beyond

nDash

The best SERP result means more than just providing the best answer, but the best user experience as well. Redo your keyword research. From 2020 to 2021, your business may have changed, so you need to research new keywords to take advantage of relevant opportunities.

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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. A link from another site will improve your SEO, especially if that site has a high PageRank. Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. It is technically known as 'Toolbar PageRank.'

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How to Promote Your Content Online in 2023

seo.co

Some brands may wish to use all these strategies in conjunction with each other, complementing all their strengths and weaknesses at once, while others may wish to focus on the one or two most likely to bring them rankings in search engine results pages (SERPs). Keyword specificity.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. You’ll start ranking multiple sites for low competition keywords. Keyword stuffing.

Link 53
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77 Link Building Strategies for SEO in 2022

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Avoid keyword stuffing in your anchor text.

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77 Link Building Strategies for SEO in 2021

seo.co

The high-level view of link building is simple enough; place or earn more links pointing back to your domain so your domain-level and page-level authority grow, at which point you’ll naturally rank higher in search engine results pages (SERPs). Avoid keyword stuffing in your anchor text.

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A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Moz

Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. Thus, in this section we’ll be focusing solely on the meta tags that Google listed in the Search Console Help Center. It was not added to the meta tags that Google understands list until recently. meta name="keywords".

Google 54
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On-Site Optimization for Improving Overall SEO

seo.co

For example, you may list out the categories and subcategories where a page is located. This gives you the opportunity to optimize for more keywords, provide a more convenient user experience for your customers, and give more information to Google about how your site is organized.

Sites 84
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. Wouldn’t it be nice if your site was at the top of that list? Optimize your domain with target keywords. Optimize for local keywords.

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A Handy Content Marketing Glossary of Terms

Single Grain

Bookmark this handy list of content marketing glossary of terms, refer to it before you send off that Slack message, and soon you'll be talking like a pro! Here's an example of an infographic on content marketing: Keywords. Long-Tail Keywords. PageRank.