8 Tips to Increase Your Organic Page Ranking in 2018

Webbiquity

Your URLs have a certain amount of PageRank associated with them. If you want a percentage of the PageRank from these web pages passed onto your new URLs so the authority passes throughout the website, you need to correctly implement 301 redirects. You can view your redirects either by running a crawler on your website, analysing the server logs, or viewing the list in your redirection plugin (if you have one installed). Guest post by Nathan Elly.

List of All SEO Companies in Jacksonville

DAGMAR Marketing

Disclaimer: We have no direct affiliation with the companies on this list. We are not listing those companies. That’s why we’ve decided to put together our list of SEO agencies and consultants in Jacksonville. How we determined our list of top Jacksonville Search Engine Optimization companies: First and foremost: we wanted all companies we list to have an actual, physical presence here. Listed companies need to offer Search Engine Optimization.

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Essential SEO advice directly from Google

Biznology

For those of you who read all about this four long years ago, print out the list and pin it up to the wall. Please be sure to read through the following list of twenty-three questions very carefully and answer as honestly as possible. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? I hope that this four-year-old list of questions is useful to you.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. Google doesn’t have to think at all because there are enough other sites besides your site that does everything right — such as writing for robots, literally and across a wide diversity of appropriate keyword phrases — that any laziness on your part will be harshly penalized. I’m going to get a lot of blowback for this.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

When I look into IBM’s search tooling to find good linking opportunities, blogs dominate the listings. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Organic Search Google Google Panda IBM Matt Cutts PageRank penguin Search engine optimizationImage credit: Getty Images via @daylife. Last month, I talked about The Seven C’s of Content Quality , as a way of helping you develop higher quality content.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

For both strategic and benchmarking purposes, create a spreadsheet listing your top competitors and, for each, showing: • Social features on their website (e.g. If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. This is as simple as searching within “groups” on each social networking site for your primary keywords and recording the results.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Typically, if you’re engaged in SEO, you’re trying to get links , using keywords in your content , and improving the technical aspects of your website to make it more search engine and user-friendly. Ultimately, we don’t know much about Google’s algorithm , but we do know that it rewards content that includes relevant keywords. Keywords help Google find your content and help your content rank better. Keyword Research: What Smart Professionals Know.

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. If you have used keywords or phrases in your category names, then you may want to add the category to your permalinks by entering “/%category%/%postname%/.” I prefer just the postname since I optimize it with keywords and phrases. Make it descriptive with one or two keywords and phrases and keep it concise.

The ultimate guide on Link Building

RockContent

The most popular search engine in the world today began its journey with the introduction of an algorithm that revolutionized search: PageRank. PageRank considered several factors to rank sites in the search index. Then, other posts with more specific keywords link to that main content.

SEO Isn’t Mystical

Salesfusion

With that in mind, here’s our list of 11 terms you need to know to get started: SEO: Let’s start with the very basics here. PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

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What is Black Hat and how can this strategy harm your site?

RockContent

Just like the use of correct keywords, the increase in the authority of a page, and efficient link building make a page stand out among the first results on a search engine, some people started to cheat this system and adopt ethically questionable practices in pursuit of the same goal.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

I highly recommend watching all of Matt’s videos, but for your convenience, I’ve put together a list of 5 videos that provide superb search insights for B2B marketers: How do I guest blog without it looking like I paid for a link? The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What percentage of PageRank is lost with a 301 redirect?

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7 Critical Tools of the Trade for B2B SEO Competitive Analysis

KoMarketing Associates

Both traditional (the companies sales and marketing teams often come across) and keyword (those that rank for target keyword phrases in search engines) competition should be reviewed. Factors B2B search engine marketers should seek to understand about their competition include keyword and content strategy, inbound link information, and social media presence. SEO Objective: Learn more about the competitive keyword strategies and keyword costs.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Text used for and around the link (even though Google has acknowledging changes to how they handle anchor text this past month, obtaining keyword relevance should still be a focus where possible and applicable). There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Are we able to evaluate every one of the metrics listed above?

Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Organizational Business Listings. This can be incredibly beneficial for obtaining greater keyword relevance by cross-linking related content. According to Google , “any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Link building is not something B2B marketers think about regularly.

Best Cool SEO Tools of 2011

Webbiquity

Identify promising keywords? Frequent best-of honoree Ann Smarty reviews WhoICompete and Andrew Griffiths’ search marketing tool , two tools that, in her words, “let you generate the list of domains that get ranked high for several related search queries (we call them ‘SERP dominators’)”–in other words, the companies that are successfully utilizing web presence optimization (WPO) around these search phrases. Keyword Research Tools.

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13 SEO Tricks, Treats, and Frights of 2017

KoMarketing Associates

In celebration, I’ve pulled together my own list of 13 SEO Tricks, Treats, and Frights of 2017 (+ Monsters). And, there is no better way to start the list off than with a big FRIGHT…. Gary Illyes confirmed last year that 30x redirect do not lose PageRank. TRICK: Keywords in Internal Links. Happy Halloween from KoMarketing! Halloween has become the IT holiday for SEOs.

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Launching your social campaign with guns blazing!

Biznology

When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their Twitter following is pathetic using FastFollowerz, sort out a following strategy based on keywords and hashtags using SocialOomph , then jump headlong into influencer and blogger research using GroupHigh , Audienti, and InkyBee. Follow Twitter List.

Is Author Rank Really Relevant?

Hubspot

Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. Select smart keywords.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Adam Melson identifies eight types of search queries that are useful for finding potential link partners, such as “free business profile” followed by a specific keyword or phrase: “While profile linking across hundreds of sites can be spammy, finding business profiles that are related to your business, getting the profile link, and participating on those sites could be huge.” ” How to Create and Promote a Link-Worthy Resource List by The YouMoz Blog.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals at MWC 2016. Be sure to download the report to see who ranked beyond 50 on the list.

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Is Google Hummingbird a Win For Marketers?

Marketo

Phrases > Keywords: Conversational Search. This means it’s trying to understand the meaning behind phrases, rather than searching for individual keywords within a phrase. Because I’ve allowed Chrome to know my computer’s location, it presents me with a list of local ice cream shops – with ratings. At this point, most of us have learned to use keywords in typed searches, but speaking in keywords is another story.

Sustainability: Top 100 Influencers and Brands

Onalytica B2B

What we saw in the lead up to the COP21 talks, and what is continuing to grow since the Paris Agreement was passed in December 2015, is how much profit really will be affected if we don’t all pay more attention to the first two in that list. So we analysed 257 K+ tweets from 16 Nov 15 – 4 Feb 16 mentioning the keywords “Sustainability OR Susty” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

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An Introduction to Black Hat SEO

Hubspot

Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword Stuffing. Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate where the page ranks on search results pages. Adding multiple variations of keywords where they add no value creates a bad experience for users. Google explains keyword stuffing as: Lists of phone numbers without substantial added value.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. This ever-evolving, machine-learning artificial intelligence has changed the keyword game from what it was — and will continue to revolutionize it moving forward.

SEO for B2B in 2017 – What Do You Need to Know?

Fathom

Since launching in February 2016, AMP pages have skyrocketed in usage , and for good reason—AMP pages are not considered a factor in Google PageRank, but they do have the potential to move your business to a higher position within search engine results. Even if your business sells machinery that costs thousands of dollars, there is probably a person trying to find said machine, so businesses need to adapt their site content, meta information, and keywords to find that dream customer.

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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

This is a list of essential search engine optimization (SEO) terms to help marketers communicate with developers, and understand how to optimize their websites. A link from another site will improve your SEO, especially if that site has a high PageRank. Keyword - A word that a user enters in search. Each web page should be optimized with the goal of drawing in visitors who have searched specific keywords. Long tail keyword - An uncommon or rarely used keyword.

Mental Health: Top 100 Influencers and Brands

Onalytica B2B

We reached out to some of the top influencers on our list to ask them for their views on mental health. We were very interested in seeing which mental health influencers and brands were leading the online discussion, so we analysed 818K+ tweets from 24th February – 23rd May 2016 mentioning the keyword: “mentalhealth” We then identified the top 100 most influential brands and individuals leading the discussion on Twitter.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

Campaign types listed on its Web site include refer a friend, social sweepstakes, polls and voting, flash deals, group offers, and intelligent share buttons. These are keyword monitoring, which tracks the user’s site rank in Google and Bing, and competitor monitoring, which captures metrics such as Google PageRank, inbound links, and indexed pages. With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory.

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Open Source: Top 100 Influencers and Brands

Onalytica B2B

We were very interested in seeing which Open Source professionals and brands were leading the online discussion, so we analysed 700K+ tweets from November 16th 2015 to February 4th 2016 mentioning the keywords “Open Source” OR opensource. We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Open Source landscape.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

If, somehow, you’re still scratching your head for blog topics after reading Lisa’s list, Jarom Adair supplies about 30 more ideas here, from tips and survey follow-ups to customer testimonials and scaring your readers with horror stories of business decisions gone wrong. Even if…filtered it down to what one SHOULD do, the list (is) amazingly long.&# Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments?

Content Marketing Is An Answer Engine World

Unbound B2B

Sourcing questions to create answers to may be the easiest task when planning a long-term content marketing strategy designed to solve for voice search, thanks to keyword research tools such as StoryBase , AnswerThePublic , and SEMrush’s Keyword Magic Tool. The first step after downloading thousands of questions (and early-stage content ideas) is to organize the keywords into groups based on the user intent. Sharing and Syndicating Your Summary or List.

Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

After deciding on a topic that fits into your overarching content strategy, choosing the most effective keywords and researching the subject matter itself, you have to sit down and WRITE the thing. So, to give you some goal-setting inspiration, here’s a list of different reasons why a guest blogging campaign will benefit your marketing plans. Think keyword stuffing, shotgunning non-relevant articles to a host of shady-looking websites, paying for links, etc.).

Best of 2009: SEO Tips, Part 1

Webbiquity

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools.

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Fifteen Years Is a Long Time in SEO

Moz

I’ve racked my brain to try and remember what felt significant at the time, and also looked back over the big trends through my time in the industry, to put together what I think makes an interesting reading list that most people working on the web today would do well to know about.

SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Considering that 50% of search queries are four words or longer, targeting long-tail keywords with SEO gives you more opportunity to appeal to the needs and interests of search engines users. To see what keywords you’re already ranking well for, you can use SEMRush.

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