KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. And how can you use it? What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

Stevens & Tate

FEBRUARY 15, 2022

People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool. You’ll need to: Use competitive, relevant keywords throughout each blog post.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. This article is intended to help with that.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. Some of the major metrics I would recommend for almost all digital marketing campaigns include: Referral Traffic.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Valasys

MAY 24, 2021

This will affect your business a lot and you won’t be able to grow your website traffic by enhancing your visibility for the target keywords. To achieve growth with your online business, email marketing is very useful as it provides long-term benefits. To make the most of email marketing, brands must have huge email lists.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

Marketing Insider Group

AUGUST 28, 2023

Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. According to 49% of marketers, organic search has the best ROI of any marketing channel.

SEO 213

SEO Lead Scoring Lead Ranking SERP 213

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. Where is the keyword located on the page?

Landing Pages 151

Landing Pages Keywords B2B SERP 151

Biznology

DECEMBER 22, 2015

All the best keyword strings have already been taken. It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). 1) Adaptive Websites. Like this post?

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Marketing Insider Group

JULY 15, 2020

In fact, a recent coronavirus report from Hawke Media shows that searches for “what’s open near me” have increased more than 60 percent , highlighting the importance of businesses keeping customers informed via their online listings. . Invest in Online. At home and online. Where are most of us right now?

Paid Content 283

Paid Content Trends Planning Cost Per Click 283

KoMarketing Associates

JUNE 25, 2020

So what tactics do B2B marketers use to execute a successful B2B SEO program ? For KoMarketing, content marketing provides the fuel for success. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance. Screenshot Example of Branded Keyword Performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Identify Content Marketing Objectives in Search Results.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Go Beyond SEO

JANUARY 31, 2024

It involves specific strategies such as optimizing your Google My Business profile, targeting local keywords, and building local links. By implementing these strategies, you can increase your chances of showing up in map results, online directories, and other local search listings.

SEO 60

SEO Lead Scoring Lead Ranking Ideal Customer Profiles 60

Launch Marketing

JUNE 28, 2023

LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. When planning your B2B PPC campaigns, don’t forget the importance of keyword research for your paid search campaigns on Google or Bing Ads.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

KoMarketing Associates

DECEMBER 3, 2019

Some cost money, like SEMRush, but have a wide variety of features, like competitive research, keyword ideas and traffic estimates. Others, like Google’s Keyword Planner , offer a narrower set of tools for free. Finding the correct keywords – The competition and their ad copy might not relate to what an advertiser plans to promote.

SERP 157

SERP PPC Features Paid Search Agency 157

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can see which keywords your ads are showing up for, and which keywords convert (or not). The algorithms change.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

APRIL 9, 2019

So while many of the tools we’ve listed here are expressly for ppc, a couple are for optimizing what happens after the click. SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. Some you may already use.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

APRIL 1, 2020

Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. This includes business listings, job posting websites, and social media platforms (which we will discuss a bit later). Make certain that any and all appropriate third party accreditations are listed prominently on the websites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Outgrow

MAY 21, 2021

These websites can be thought of as online marketing tools also. They can help reduce the burden of different tasks under your e-commerce marketing strategy. E-commerce marketing tools examples are Shopify, Zapier, and Google Analytics to name a few. . Benefits of E-commerce Marketing Tools . Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

Navigate the Channel

NOVEMBER 10, 2023

The newest online marketing tools and the most bloody online marketing battles are both focused on local audiences. Marketers in general have discovered that the wide net strategy of marketing is all but dead. How can smaller businesses compete in the digital marketing space against larger companies?

Mobile Advertising 65

Mobile Advertising Paid Search Agency Marketing Budget Marketing & Strategy 65

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. How often do you review brand-based keyword search performance? Knowledge Graph Listing. This can be a more beneficial starting point in an effort to minimize duplicate listings.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

B2B Marketing Traction

DECEMBER 22, 2010

So why are their online marketing dollars not turning into sales revenue? There are two main reasons your spend on online marketing can be like flushing money down a toilet. SEO Has Changed. First, search engine optimization techniques have drastically changed in the last three to four years.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

KoMarketing Associates

AUGUST 22, 2017

The site performed well for the primary keyword targets, had thousands of pages successfully addressing more specific, secondary keyword phrases, and had been able to acquire links organically through a range of tactics. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

FunnelEnvy

FEBRUARY 5, 2024

At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience. Effective SaaS Content Marketing and SEO Content marketing is essential to online marketing efforts.

Paid Content 62

Paid Content PPC Traffic SEO 62

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Unique keywords sending traffic. Percentage of search traffic from core keyword strategies.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. SEO impacts your brand’s rankings for the long haul and is a sustainable method for securing your online reach and visibility. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Valasys

JANUARY 23, 2024

Hence, it gives them the opportunity to promote their products and get more returns from the market. That is why you will see that all companies, whether MNCs or SMEs, look to enter the online market to sell their services and products. Therefore, in order to excel in SEO, digital marketers use SEO tools.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

KoMarketing Associates

SEPTEMBER 8, 2020

Make sure you’ve checked every one of them off your to-do list. Do write a keyword-optimized headline. Confused people will skip over your profile and move on to the next person in their list. As in, “Marketing Manager, CFO Strategies.” Do complete your experience section with plenty of keywords sprinkled in.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

MARCH 22, 2018

Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Identify the Best Keywords for Niche Markets. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Launch Marketing

JANUARY 26, 2022

Paid search for B2B marketers can be an exciting and optimal way to generate leads and conversions, but it’s key to follow the best practices to optimize campaigns. Discover key insights and best practices in online marketing activities such as paid search and more in our In-Depth Digital Strategy for B2B Marketers white paper.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

KoMarketing Associates

JANUARY 3, 2017

So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Analytics 243

Analytics CTR Google Reachforce 243

Hinge Marketing

NOVEMBER 26, 2015

In case you haven’t noticed, online marketing for professional services is here to stay! And according to our research , 47% of firms plan to develop a content marketing program in the near future. Having been on both the client and agency side myself, I’ve heard my fair share of objections to online marketing.

Work Management 48

Work Management Marketing Management Online Marketing Service 48