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Long-Tail Keywords: A Comprehensive Guide

Brightedge

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. Where Does the Idea of the “Long Tail” Come From?

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How to Use Long Tail Keywords to Boost PPC Search Traffic

QuanticMind

There are lots of ways to improve PPC campaign performance by changing your keyword targeting strategy. But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? A long tail keyword could be “marketing automation for Adwords PPC.”.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tailkeywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords?

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What Is The Difference Between Long-tail And Short-tail Keywords?

Fount Media

The role of keywords in SEO Keywords play a crucial role in search engine optimization (SEO). Including relevant keywords in your website and content can improve your chances of ranking higher in. The post What Is The Difference Between Long-tail And Short-tail Keywords?

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What Are Long-Tail Keywords?

ClearVoice

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. Long-tail keyword examples.

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Micro-influencer marketing is the new long tail

Biznology

I have been doing long-tail blogger outreach since 2006. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. The post Micro-influencer marketing is the new long tail appeared first on Biznology.

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The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. There are only a finite number of members of every organization’s email list. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal. Image via Wikipedia.

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PPC Analysis for Conducting Keyword Research: The Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation, and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. Needless to say, keyword research is a big topic.

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PPC Analysis for Conducting Keyword Research: the Answer Lies in the Long Tail

QuanticMind

PPC analysis should be an ongoing, iterative practice, as should your keyword research. Beyond using modern techniques like geo targeting , device targeting, time segmentation and a real-time bidding algorithm , maximizing your ROI through long-tail keywords is a smart strategy to keep your search marketing campaign relevant and profitable. Internet searches are commonly becoming long-tail questions. These neglected, long-tail keywords offer amazing ROI.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2020

Webbiquity

Grow your opt-in email list, get more leads, and increase sales. Long Tail Pro. Find long-tail keywords in minutes, to help your pages rank higher in Google.

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Why You Should Update Content – Or Risk Losing The Traffic You Have [Case Study]

Single Grain

Once I had a list of blog posts that had been updated, I sorted the data to find answers to questions like: How long does it take to see results? For example, because we update all posts to include new examples, most list posts consist of almost entirely new copy. For example, let's say your original post is titled “Statistics on Instagram Engagement,” and the post is essentially a bullet list of Instagram engagement statistics.

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9 SEO Trends You Can’t Ignore in 2020

Single Grain

In order to maintain the flow of traffic to your website, you'll need to think outside the answer box and diversify, which includes implementing omnichannel marketing as well as long-tail keywords. Trend #2: Keyword Research Will Be Even More Important.

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

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Cognitive content strategy

Biznology

Humans don’t like long lists of things. Search is just about keywords. Sure, keywords are important, but not as exact-match entities. Keywords are important because of their meaning. If you try to build a search engine that just matches query strings to the frequency, density, or prominence of keywords in content, you will fail. Managers of large sites must balance search AI with navigation IA.

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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

How long has it been since you’ve done a redesign? Keyword research helps content developers use the same words and phrases that prospective customers are mostly likely to use in search, and to develop optimized copy for those terms. SEO also offers cumulative, long-term benefits that continue to deliver a return on your initial investment. Relying on low-volume keyword phrases. Group Multiple Low-Volume Keywords. Maintain Efforts Long Term.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. Keyword Stuffing. This has been outdated for a long time now. SEO Keyword Research Made Easy in 2019. 5) You’re too Keyword Focused. NOW UPDATED!

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The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

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How SEO Will Change in 2020…and You’re Not Going to Like It

Single Grain

When you Google something now, you usually get a box where your query is answered, either in a paragraph, list or table. Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure your title tags and headers ask the exact question as the keyword search. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. SEO Keyword Research Made Easy in 2019.

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How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. Google Keyword Finder.

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea? Is Targeting Long-Tail Keywords Ever a Bad Idea?

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How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

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Are You Using the Right Keywords in Your Search Engine Marketing Program?

QuanticMind

One of the most important search engine marketing strategies is choosing the right keywords. As a search engine marketing pro, you’ve hopefully done your homework on keywords. Come to think of it, can you ever do enough when it comes to keywords, because keywords can be oh so fickle? That’s why all search engine marketers worth their salt are organized and diligent when it comes to minding the keyword farm. Start with good keywords.

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VSEO: How Voice Search and Conversational AI Are Changing SEO

Single Grain

Long-form content – Google still likes long-form content: The average result that a voice query draws from is 2,312 words. Consider adding lists to your content. Short bullet lists may not show up in voice results as often, but they can do well in featured snippets, so consider using them just in case. Target long-tail, conversational keywords. Adjust Your Keyword Research Strategies. Your keyword strategy needs to account for that.

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Defining Your B2B’s Voice Search Strategy In 2018

EMagine B2B Blog

SEO’s have been utilizing this featured snippet capability or “answer box” section of the SERP’s to rank #1 for core long-tail keywords. It’s important to define a long-tail keyword question that is relevant to your business and then write a targeted piece of content with that exact match long-tail keyword in the most important places ie: title tag, H1, links etc.

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Finding Blue Ocean Keywords: A Fresh Look At The Long Tail

Hubspot

It occurred to me that applying the essence of their theory to your keyword research strategy could open up a sea, if you will, of opportunity. I created a spreadsheet (represented above) of about 1500 keywords that we track (presuming they are all reasonably relevant). Then, based on the intensity of competition for each keyword, I applied a gradient with blue being applied to those keywords with little or no competition and red being applied to those with steep competition.

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What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

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The Complete List of Trending Keywords for Your Content Calendar

ClearVoice

A strong content calendar requires a multifaceted approach that includes industry awareness, market research , and keyword data. A master list of keywords is categorized by month and season to help you build a winning calendar for strong content that performs for your brand all year long.

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Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

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Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Breaking a long-term habit is one of the most challenging things you’ll ever do. Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Therefore, that pay-per-click ad must align with the keyword phrase, as well as the landing page offer, for better paid search optimization. Google’s keyword research tool.

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10 Steps to a Higher-Performing Keyword List

QuanticMind

You’ve done your keyword research. You’ve compiled a monster keyword list. You’ve run plenty of campaigns on that keyword list. Your ads don’t seem to produce the profits you seek, your keyword list isn’t getting play and your superiors are wondering if you actually majored in marketing. Step 1: Know the Difference Between Keywords and Search Terms. You can immediately add the pertinent keywords to your list.

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How to Drive Traffic with Zero Search Volume Keywords

seo.co

The term search volume refers to the number of search queries Google gets for a specific keyword. However, you might be surprised to know that you can drive traffic to your page without targeting high search volume keywords. So why not turn your attention to zero search volume keywords?

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Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords.

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What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. If you don’t, they’ll click on other pages in Google’s listings when they search.

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5 Ways B2B Technology Companies Can Build PPC Negative Keyword Lists

KoMarketing Associates

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. When negative keywords are added to a PPC campaign, ads will not be served if those words are part of the user’s search query.

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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. Add seed keywords into your preferred keyword tool.

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