The Most Important Keyword for SEO in 2018

Webbiquity

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

SEO is Not Just Keywords and Links

Heinz Marketing

The traditional days of using keywords and links to build SEO rank is changing as search has moved towards artificial intelligence to determine intent, instead of relying specifically on keywords. These practices are by no means dead but are becoming more outdated. Content and Page Structure: Page Title: Every page needs a unique title, avoid keyword stuffing. Recommended format by Moz : Primary Keyword – Secondary Keyword| Brand Name.

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The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say? Number of links.

SEO Best Practices for Internal Linking in B2B Websites

KoMarketing Associates

Because content marketing is a typical area we implement SEO tactics, working alongside our client’s content marketing team is also common practice. Recently one of our client contacts asked for more guidance on the SEO best practices they should consider when linking internally between web pages. What Is Internal Linking? Internal linking refers to hyperlinks on a web page that point to another web page on the same domain.

Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. In this final post we will discuss one of the most crucial portions of link building – tracking results. Link building is an ongoing and long-term strategy. Link types. Type of link attempted. Link Types.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

From Google’s standpoint, this practice makes sense. If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. For some, staying with SEO keywords might be best. What’s the Difference Between Branded and SEO Keywords?

What is CTR and how to increase your keyword’s Click-Through Rate

RockContent

It doesn’t matter if you are applying SEO techniques or investing in sponsored links; certain metrics are fundamental to improving your Digital Marketing strategy’s performance and success. How to increase the CTR of keywords and ads? Insert the main keyword in your ad.

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Why Content Marketing Is the Fuel That Drives Modern SEO Results

DivvyHQ

The two practices are inextricably linked. Content Marketing Content Strategy Search Engine Optimization audience authority backlinks best practices content digital keyword research keywords link building links marketing platform quality search engine optimization search engines SEO strategy targetting traffic websiteAre your content marketing and SEO teams working hand-in-hand? They should be.

Making Links a Priority within Online Marketing

Biznology

Links are ingrained in the very fabric of the web. Without links, the internet simply would not function the way it does today. If you’re marketing your business online, you must account for links. Not only are links enormously important, but link acquisition itself actually fits in quite naturally with other digital marketing strategies. Links of course have tremendous value in regards to search and SEO. Links are central to the functionality of the web.

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

When other credible websites link back to your website, this also makes it more likely Bing will fully index your site. Hence, making it a practice to update older articles and content pieces, so they have the latest news, trends and studies, is a healthy practice.

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help. In fact, it could hurt your SEO link building efforts. Generate a Link Report. Using Google Webmaster Tools or a paid backlink reporting tool, generate a report of all of your inbound links.

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Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

In chapter four of Mean People Suck , I talk about the link between empathy and sales. In other words, the increased availability of information online has practically made salespeople almost obsolete! Basic keyword research will give you an insight into the questions people are asking online. The post Why Advertising Doesn’t Work: The Link Between Empathy and Sales appeared first on Marketing Insider Group.

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SEO Best Practices for Landing Page Optimization

KoMarketing Associates

If you can estimate what a reasonable conversion rate would be, and you know roughly how many organic searches are happening for the keyword you want to target, all you need to know next is what a potential click-through rate from the search results might be. So if you’ve got a keyword that’s getting 500 searches per month, and a landing page in position three that converts at 4.31%, you’d be looking at…. Pick your keywords wisely. Build links to your landing page.

Great White SEO Content Marketing: Understanding Parent & Child Keywords

DivvyHQ

Practically overnight, everyone viewed pristine beaches and ocean swimming with renewed and terrified eyes. What about performing some keyword research and picking relevant topics? What you likely haven’t considered is the importance of parent and child keywords, or as I call them great white and school fish keywords. If you try some of the following keyword research ideas, you just might not get eaten alive by search engines.

How To Prioritize Your List of SEO Keyword Research

KoMarketing Associates

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Developing a list of good keyword opportunities can be both time consuming and challenging. Once completed, B2B marketers face a different challenge: making certain the generated keyword list matches content marketing tactics as best as possible.

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

The user experience that your website provides lays a solid foundation for future interactions, so ensuring an excellent UX/UI design and following the best practices when designing a SaaS website (like a visually appealing above-the-fold design with specific CTA copy ) are absolute essentials for a high-converting SaaS website: The design and development aspect will only be effective once the visitors actually discover your SaaS offering and land on your website.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Bing Offers Up a Free Link Graph by SEOBook.

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? What are the best link-building strategies in a post-Panda world? Finding Potential Link Partners by Search Engine Watch.

19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Building quality links that will still positively impact rank now requires more work, more creativity, and a more sophisticated strategy for developing owned, earned, and shared links. Link Madness by SEOBook.

Linking Your Way to Success: Tips for More Effective Links & SEO

Launch Marketing

SEO may feel small in the grand scheme of the online universe, but when practiced and applied effectively, it can have a major impact on the reach and success of your content marketing. “It’s One of the smallest but most impactful places to improve your SEO is in your links. Links are a root of strong SEO because they establish credibility and authority. Classifying Links. Internal Links: Links on your website pages that link to other places on your website.

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Internal Linking: How To

The Lead Agency

As defined by Moz, Internal Links are hyperlinks that point to the same domain as the domain that the link exists on. They are useful for your website for three main reasons: They help users navigate your site and establish a site hierarchy for content They spread ‘ link juice ’ around websites They increase a user’s time on page by directing them to other relevant content How are Internal Links Relevant? What are the Benefits of Internal Link Building?

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8 things you can do to significantly improve your SEO

Biznology

Many people think of keywords and focus a large part of their time trying to perfect the keywords they choose. If you’ve been focusing on keyword optimization and the results you want aren’t there, you should turn to some other things to significantly improve your SEO. High quality content is one of the most impactful SEO best practices to generate sales and generate business growth. Use keywords for the image file name, description, alt tag, title, and caption.

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The Definitive Guide to Link Profile Analysis

seo.co

What Is Link Profile Analysis? Where to Analyze Your Link Profile. + The Ideal Link Profile. Link Profile Monitoring Habits. Making Actionable Changes to Your Link Building Strategy. By now, you likely know about the important role that links play in search engine optimization (SEO). It’s why no SEO strategy is complete without some kind of link building strategy. What Is Link Profile Analysis? Where to Analyze Your Link Profile.

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Other ways to build links include: Finding resource pages where your content fits and pitching it. Inbound links do still matter when it comes to SEO, but the current focus is on quality more than quantity.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

One of the strongest ways to build SEO is through link building. Before we get into how you can build more links to improve your SEO, let’s look at why these are important. Why Link Building is Important to Your Business. Links back to your site show search engines that you’re legitimate. The same principle applies to link building. The more websites that link to your site, the more clout you you gain with search engines like Google.

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Why Keyword Mapping is Essential to Reach Your Content Marketing Goals

DivvyHQ

Keywords are foundational when it comes to getting your website to a high ranking position on Google. Without proper and strategic keyword mapping / targeting, your search campaigns will never gain any ground. As the foundation of SEO , keywords can make or break your efforts to build traffic to your site. Yet, there are several steps that you must take to properly develop a highly effective keyword map. See below a sample keyword map: .

23 Expert SEO Link Building Guides and Tools

Webbiquity

Unless you’ve been living under a rock (which would be an awkward and uncomfortable place from which to do search engine optimization work), you’re probably aware that the two most important things to know about link building in the post-Panda world are that 1) backlinks are still very important for ranking, and 2) traditional link-building methods (or at least many of them) are no longer effective. So what types of links should you avoid?

Your keywords suck and are outdated

Biznology

Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

Anchor Text SEO: “How to” Guide for Anchor Text Use in Link Building

seo.co

When it comes to content marketing, SEO, and link building , there are dozens of important elements in play. On the HTML side of things, it looks like this: <a href=”[link] SEO agency</a> On the user-facing side of things, it looks like this: Best SEO agency. link].

Why Content Marketing Is the Fuel That Drives Modern SEO Results

DivvyHQ

The two practices are inextricably linked. Content Marketing Content Strategy Search Engine Optimization audience authority backlinks best practices content digital keyword research keywords link building links marketing platform quality search engine optimization search engines SEO strategy targetting traffic websiteAre your content marketing and SEO teams working hand-in-hand? They should be.

How to Solve PPC Keyword Cannibalization

QuanticMind

That of course includes implementing best practices around keywords, as well as staying on top of any unanticipated PPC roadblocks — like keyword cannibalization. . The emergence and rapid rise of accessible data has not been balanced by opportunities to support and properly analyze it, making it near impossible from a time and resource perspective to successfully manage thousands (or millions) of keywords in a given portfolio.

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Do writers need to know SEO?

Biznology

You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links. There may be a reason that I’m not using the focus keyword in the title or that I don’t include the focus keyword in the first paragraph. Or I choose to link a certain way. Plus, some tools still use keyword density as a scoring item. Instead, teach your writers SEO writing best practices.

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Red Flags of Deceitful Link Building Firms

Biznology

As someone who works for a fully transparent and honest link building agency, it makes me squirm to know that people are paying shady link building and SEO firms without knowing what they’re going to get in return, or that what they’re paying for could actually hurt them rather than help them. Here are some red flags that may give you a hint that the SEO or link building firm you are thinking about, or already working with may be one to stay away from.

The Economics of Link Building

Moz

As an SEO practitioner, I’m a bit disappointed with the stability of rates, but what bothers me the most is that this rate doesn’t really include link building. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. To back up my statement with some numbers, I’d like to mention Ross Hudgens' claim that acquiring a good link on a top-notch site should cost $1k USD. Remember the link building rates that I’ve just named? Paid links.

5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

Moz

Posted by Cyrus-Shepard Are you using internal links to their full potential? Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links? Internal Linking Best Practices. I'm Cyrus Shepard, and today we are talking about internal links. I love internal links. Make every link unique.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert

Hubspot

When high-authority sites link to your content, search engine algorithms take this into account when ranking your content on result pages. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook. Link Building

Why You Need Keyword Benchmarking in Your SEO Strategy

Content Standard

There are a few things you can do to break ahead, such as leverage competitive keyword benchmarking to fuel a strategic SEO strategy; track and improve upon your SEO strategy based on performance and insights; and continually engage in SEO best practices by staying on top of trends, not the updates themselves—studying every algorithm update will just drive you mad. Competitive Keyword Benchmarking. And the perfect place to start is through keyword benchmarking.