How Content Marketers Prepare To Write for a B2B SEO Program
KoMarketing Associates
FEBRUARY 6, 2018
Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. Keyword research is only the start for content marketers tasked with supporting SEO. SME Interviews. Competitive brand visibility (inbound links, social shares, etc.).
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