21 Spectacular SEO and Search Marketing Stats and Facts


The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).

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The 15 Best Special-Purpose SEO Tools


Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. A browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. 5) Link Prospector.

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How to Launch a Successful SEM Campaign for Higher Education


For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Mobile Keywords are Different. Often times, we just assume that we should optimize for the same keywords we are optimizing for on desktop but that may not be the case. Links are Soooo 2011. While links are still going to matter for quite some time, how they influence search engines is already changing. Ryan Jones had a good quote at his Sustainable SEO session when he said, “It doesn’t matter how many links you have if people come to your site and think it’s crap”.

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What is Paid Search? How SEO and SEM Work for You


What is SEM (search engine marketing)? This is usually a line of keywords or a question that describes what they’re looking for. By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018


If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. Create quality, relevant content and build up the right ranking signals for it, and you can get search engine visibility without spending a penny.

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100+ Blog Directories and RSS Sites for Promoting Your Blog


The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. link]. link]. Several of these sites require registration, and some require a reciprocal link, but at last check all were still active and free.

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SEO Optimization - 3 Steps to Success


Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) 2) Create exactly 1 page for each keyword or keyword group. (3) 3) Get links to these pages. (1) 3) Get links.

Best of 2008: SEM Landing Pages


Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads.

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

KoMarketing Associates

They forgot the time element that factored into the cost of “good SEO” Examples of SEO shortcuts: Trying to optimize pages without a keyword and marketing strategy in mind. Buying links purely for keyword rankings.

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The 26 Best All-in-One SEO Tool Suites


One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

SEO SEM Social Media (Digital Search & Internet Marketing) – 61,435 members. With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business.

31 Expert Guides to Maximizing Online Brand Visibility – WPO


How to build a robust content program by iMedia Connection. ” Though the post goes a bit over the top in spots (“link building as a direct SEO tactic is completely dead”—not quite true), Jason’s overall points regarding the SEO value of social media are spot on.

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5 SEO Lessons for the Modern Content Creator


Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). Build an internal linking structure to encourage users to read other blog posts and information on your website.

The Death of SEO? The Evolution of Search Engine Marketing

KoMarketing Associates

I’m not going to link to the article; you can find it pretty easily on Forbes if interested. Google’s growth post IPO helped fuel an industry (SEO) and an opportunity for prospective business owners to build successful online enterprises through search. The Death of SEO.

How to Survive the Ongoing Confusion With SEO

Content Marketing Institute

I also offer a few steps you can take to preserve your brand’s search influence and authority – even in the face of Google’s ongoing assaults on outbound link building. As Courtney says: Just because you don’t get a click, it doesn’t mean you’re not building influence.

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SEO 101: Best Practices from a Search Engine Optimization Agency

KEO Marketing

SEO is ultimately about building a search-friendly website that you optimize for the best possible user experience. Off-page SEO factors can include things such as inbound links from other websites, social shares, and the geographic location of the user.

The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday


Settle in, and stay tuned next Friday for our second video covering keyword research! Then we'll get into things like keyword research and technical SEO and link building and all of that good stuff as well. We're trying to build a bigger audience.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Keyword referral reports can be a fantastic asset for overcoming this obstacle. Even if SEO isnt a priority of a B2B blogging strategy, keyword research may still provide a depth of opportunities. Leveraging Google Trends for keyword "hot topics" related to your industry.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe to in 2019

SmartBug Media

ProBlogger is another great resource for tips on starting a blog, creating content, finding readers, and building a community on your website. Building a B2B Social Media Campaign Skyscraper: A Step-by-Step Guide. The SEM Post 37. Should You Focus on Link Building in 2019?

12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

She has expertise in SEO, SEM, pay-per-click management, content marketing, and relationship building for links, and strongly believes in data-driven decision making and in scalable, long-term SEO decisions within a larger inbound marketing program. Sophisticated Link Analysis.

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4 Steps to B2B SEO Accountability

delicious b2bmarketing

Why dont some of my keywords show, even though we bid very high? Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Pick (Keyword) Fights You Can Win!

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4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

Here are four ideas and supporting examples for B2B corporate blog writing, designed to target specific audiences, help achieve Internet marketing goals, and build links for search engine optimization campaigns. Are you a Search Engine Watch Member? |

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SEO Tool Review: SEMRush


It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump. The tool also provides a "related keyword report."

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

When I am asked by companies, I show them the website I worked on regarding content marketing and then search on Google for the keywords they rank for to show the value of content marketing. Build brand awareness by personalizing your brand with #content, says @MariyaBentz.

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Don’t Start a Campaign without these 11 B2B Marketing Tools

Directive Agency

You don’t have to work in the dark, wasting money on ineffective keywords or bad content topics. SEO, SEM, digital placements, and social need to all come together. Then you can build off that initial scope. It will help you find link building opportunities quickly.

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3 Meta Description Mistakes You Might Be Making


Create content that’s valuable to your target readership and you’ll attract inbound links. These links will increase your SEO credit and hopefully you’ll see your website crack the first page on the search engine results pages for your most relevant keywords.

Yahoo! Search Marketing Results Now Powered by Bing


’s Sales team will exclusively support high volume advertisers, SEO and SEM agencies, and resellers and their clients, and Microsoft will support self-service advertisers. In HubSpot-approved Grateful Dead parlance, " What a long, strange trip it's been."

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Why dont some of my keywords show, even though we bid very high? Kaila is also the editor of the SEO & Link Building Best Practices Blog and is a frequent industry guest blogger. Are you a Search Engine Watch Member? |

Best of 2009: SEO Tips, Part 1


How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? Q&A: A Few Things You Need to Know About Keyword Usage by Search Engine Guide. Build A Great B2B Search Engine Marketing Campaign by The Milwaukee SEO. Ron Jones reviews several keyword, site grader and linking tools. Why it Makes Sense to Target Longtail Keywords First by SEO Book.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience.

10 Rules for Thriving at an Agency

Directive Agency

Here are a few podcasts and blogs worth following that I reference fairly frequently: SEO Podcast Unknown Secrets of Internet Marketing – (LINK). Marketing School | Digital Marketing | Online Marketing By Neil Patel & Eric Siu – (LINK). Search Engine Land – (LINK).

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6 SEO Tools to Analyze Your Site Like Google Does


Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. You can also see how many search queries and click-throughs each of the keywords is receiving.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2


How can "conquesting" be applied as an SEM tactic? 5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!)

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

20 Essential Blog Directories to Submit Your Blog To - Loren Baker's list of popular blog directories on Search Engine Journal provides a great starting point for acquiring valuable inbound links - particularly for B2B marketers new to blogging. The marketing post includes backlink analyzing tools, keyword research tools, domain name tools and search-related tools. Learn to write snappy headlines, effectively link to other posts and web pages, and successfully use keywords.

Best of 2008: AdWords Tips and Tactics


Even features unique to AdWords often "migrate" to other services over time, so search engine marketing (SEM) mastery begins with AdWords. This is an automated keyword bidding tool that adjusts your keyword bids based on a CPA you specify.

Best of 2008: AdWords Tips and Tactics, Part 2


How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors.

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