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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone.

23 Expert SEO Link Building Guides and Tools

Webbiquity

In its efforts to combat webspam, Google now ignores or even penalizes “unnatural” link profiles. So what types of links should you avoid? What kinds of links are still (or now) the most valuable? How can you get more high-quality links?

Tactical Link Building Strategies For 2016

Act-On

A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). What is link building?

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g.,

Microsites and SEO: Why B2B Link Building Matters

Kapost

GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B.

Link Building Tips: Part 2- Strategies For Your B2B

EMagine B2B Blog

Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company.

21 Spectacular SEO and Search Marketing Stats and Facts

Webbiquity

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). spending on paid search and organic optimization will top $45 billion by 2019.

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Link Building Basics: Tracking Results

Biznology

Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Finding link opportunities. Vetting link prospects. Link types.

This One Thing Has Become The New SEO Reputation Management Secret This Year

Webbiquity

More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases.

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My favorite organic search posts from Biznology

Biznology

Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Is link building hurting your marketing?

Link-Building Best Practices for Targeting a UK Audience

Hubspot

Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on.

10 Simple SEO Basics for Better Rankings

Act-On

Search engine optimization has a bad rep. They’re an often overlooked, but easy way to optimize your pages. Sprinkle your keywords in as you write them, but as always – write ALT tags for human readers, not for search engines. ALT tags are also important for social sharing.

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The SEO Journey – How long before you start seeing results?

Webbiquity

Everyone implementing SEO usually has the same question – how long before I rank first for my keywords? In the past, SEO was about identifying the best keywords for businesses. If your focus is on a group of keywords, you’re missing out on the majority of users looking for you.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Here are a set of on-page, technical and link-building techniques to optimize a mobile website for search. Social and mobile go together, so include popular social sharing buttons (e.g., Mobile SEO Link Building.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content. Keyword-stuffed?

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists?

A Newbie’s Guide to Link Building

Marketing Action

We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text.

Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog.

Nine More Expert Guides to Local SEO

Webbiquity

But even if your business is b2b-oriented or global, optimizing for local search makes sense. And expanding your overall online presence through local press or blog coverage, social media, or listings in reputable business directories is never a bad idea.

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7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. But the mechanisms by which inbound links are acquired and valued in association with Google’s search ranking algorithm are changing rapidly. 404 Inbound Link Cleanup.

8 Questions B2B SEO’s Should Ask In Buyer Persona Development

KoMarketing Associates

In this post, I want to discuss how B2B SEO discovery can be integrated into buyer persona development , in turn creating a more effective search engine optimization strategy in the long run. “What keywords would the buyer use to search for a solution like ours?”

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

There are a wide range of tools to help SEO professionals work more efficiently and effectively, from rank tracking, keyword research , and link building to analytics, competitive benchmarking , and “all-inclusive suite” type tools. And worst of all, buying links.

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My unbeatable process for building links

Biznology

Yeah, I have gotten several emails lately trying to sell their unbeatable link-building process or asking me to reveal mine. Because my link-building process is not terribly exciting. Why would Google suddenly be less interested in your links? Share it on social.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. 5 Ways to Use LinkedIn Groups to Build Influential Connections.

The Key to High Quality Link Building: Don’t Buy the Milk, Raise a Cow

Hinge Marketing

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process.

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over.

Content Is the Foundation of a Good Link Building Strategy

Biznology

There are two parts of a search engine optimization campaign. The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website.

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

“slapping”, your website for being overly optimized. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google.

Audit Your Website for SEO

Puzzle Marketer

Before you begin implementing major search engine optimization changes, it’s important to know where to start. Don’t buy links. Build them naturally. Don’t load pages with tons of irrelevant keywords. Write content with the keywords that make sense to your visitor. Identify that special niche and you’ll be on your way to optimizing your website to the best it can be.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Dr. Robert Cialdini, author of the bestselling book “ Influence: Science & Practice ” gave the opening keynote and offered some great tips on the universal principles of social influence. There was a lot of talk about the intent Pinterest users have versus other social networks. Mobile Keywords are Different. Links are Soooo 2011.

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On-Page SEO: Eight Techniques for On-Page Website Optimization

Webbiquity

Authority is predominantly determined by the quantity and quality of external links to a site. One common technique for building links in the past was to submit a website to hundreds of general online directories. The major search engines have now caught on to this tactic, however, and discount links from low-quality directories to the point where they are nearly worthless. In the page meta tags (description and keywords). The keywords meta tag is optional.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility?

Online 124

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”).

SEO 100

Steps to a Better Link Portfolio

Biznology

For SEO purposes, it’s important to have inbound links pointing to your website that establish relevance and trust. However, not all links are going to be valuable. A link from a website that has absolutely nothing to do with your website isn’t going to help.

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Best Web Presence Optimization Guides and Tips of 2011

Webbiquity

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Web Presence Optimization (WPO) Guides and Insights. SEO, Social Media and WPO.