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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Location of the link opportunity – will the link be placed in the main body of text or some navigational location (like a blog sidebar or footer area). There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on.

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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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What is a Dofollow Link?

Hubspot

Gone are the wild, wild west days of the World Wide Web where keyword spamming and content stuffing were the norm to drive search engine interest. Now, brands need to focus on more tightly-controlled metrics — such as Google’s PageRank — to boost their online appeal and push their site listing closer to the first page, first result pinnacle.

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14 Local SEO Strategies & Tips

seo.co

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.” Why’s that?

SEO 98
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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. Link Building. Off-Page SEO Factors for Link Building.

SEO 91
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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

A backlink is simply a link on an external domain that points to your site. PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority. Of course, ranking higher isn’t just a matter of building as many links as possible – otherwise, anyone could rank highly in search engines.

Google 64