KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Know Your Objectives.

Link Building 174

Link Building SEO B2B Link 174

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail 92

Long Tail Keyword SEO Campaign 92

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics B2B Link 120

Single Grain

SEPTEMBER 15, 2020

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Consider these stats: 68% of online experiences begin with a search engine. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords.

Keyword 52

Keyword Long Tail SEO Best 52

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics B2B Link 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 178

SEO B2B Search Tools 178

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). SEO is the process of improving the online visibility of a website in a search engine’s organic section. But first: What is SEO?

SEO 84

SEO Question Companies Search Engine 84

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Unique keywords sending traffic. Percentage of search traffic from non-branded keyword search referrals.

SEO 120

SEO B2B Measurement Search Engine 120

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Content Marketing 120

Content Marketing Content Tools Marketing 120

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. When you target another keyword phrase, you’re dealt a new set of cards. Domain name.

Keyword 100

Keyword SEO Google Search Engine 100

Single Grain

FEBRUARY 10, 2023

You already know that things like competitor analysis, keyword research and search rank tracking are vitally important if you’re going to achieve maximum online visibility for your brand. It was voted the best marketing and digital advertising product last year by the leading technology review platform G2.

SEO 52

SEO Tools Review Keyword 52

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. SEO impacts your brand’s rankings for the long haul and is a sustainable method for securing your online reach and visibility. Comparing SEO and PPC.

Search 90

Search Campaign Organization Organic 90

Webbiquity

MARCH 16, 2010

The search engines view each link to your website like a vote- and while not all links are created equal, they are all counted! Perhaps you, like many small businesses, have decided to tackle building your own links. It’s important to know that link building can often take a lot of time, and be fairly arduous.

Link Building 100

Link Building Link Build Search Engine 100

EMagine B2B Blog

APRIL 30, 2013

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. do they have guidelines for guest posting listed? - But have you delved into the word of guest blogging? Is the content recent? -

Link Building 40

Link Building Link Build Effective 40

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. Which sites and domains link to you? Where do your external links lead?

SEO 87

SEO Funnel Keyword Business 87

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Referral Traffic to Content Marketing Campaign. Link Building Campaign Engagement Metrics. I will use an example from a KoMarketing link building initiative this past September. Here are the steps required in building the custom report.

SEO 120

SEO Analytics Google Measurement 120

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can see which keywords your ads are showing up for, and which keywords convert (or not). The algorithms change.

PPC 209

PPC SEO B2B Leads 209

Single Grain

SEPTEMBER 26, 2019

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. First, focus on long-tail keywords. ask the exact question as the keyword search, and then answer it succinctly in paragraph form. Become a Prolific Guest Poster.

Google 99

Google Keyword SEO Tagging 99

Martech Advisor

DECEMBER 6, 2019

Old school doesn't cut it anymore, especially in today's ever-shifting online marketing landscape. We got two words for you: market research. Before we go into the details of how market research can help your website, let's first take a brief look at what it is. Engage your market research participants.

Websites 95

Websites Research Buyer Personas Marketing 95

Single Grain

MAY 4, 2022

But don't just hire any digital marketing agency, because knowing SEO doesn't automatically make them a WordPress SEO expert. To make it easier for you, we've curated a list of the top 8 WordPress SEO agencies. Single Grain is a leading digital marketing agency that offers various online marketing services.

SEO 59

SEO Agency Best Keyword 59

accelerate agency

NOVEMBER 13, 2022

The best SEO gives the best results SEO pricing models There are tons of SEO agencies and digital marketing firms, all offering a variety of services. They aim to boost your website’s organic traffic by optimizing its ranking in the search engine results pages ( SERPs ) through keyword research , content creation , and link building.

SEO 59

SEO Pricing Price Cost 59

KoMarketing Associates

MARCH 7, 2017

According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth. Unique keywords sending traffic. Percentage of search traffic from core keyword strategies.

Benchmark 120

Benchmark SEO B2B Measurement 120

KoMarketing Associates

MAY 1, 2018

Of course, for social media to have any impact on lead generation efforts, B2B marketers must reach the right audiences with communication and content. Even though efforts can be related to content marketing elements listed above, here are some additional lead nurturing aspects social media success can be evaluated on.

Social Media 159

Social Media B2B ROI Media 159

KoMarketing Associates

FEBRUARY 24, 2015

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. Google Product Listings. There are two key requirements for Google Product Listings. Maximize Visibility of Technical Support Documentation.

Tactics 120

Tactics Search Marketing Search Engine 120

Webbiquity

MARCH 8, 2010

The posts and articles are divided into six categories: SEO Guides, Tips and Tactics; SEO Tools; SEO Link Building; SEO Keyword Research; SEO Keyword Tools; and Local Search Tips, Tactics and Tools. TopRank BIGLIST of 100+ Search Marketing Resources by TopRank Online Marketing Blog. by SEO.com.

SEO 100

SEO Search Engine Link Building Keyword 100

KoMarketing Associates

JANUARY 27, 2015

Before I get started, take a look at the slide below from Rand Fishkin , which sums up a handful of the factors that can influence SEO today: As SEO has evolved from keywords, links, and rankings to the many factors outlined, a fundamental shift in behavior has occurred as well. What worked well? What did not work as well and why? .

SEO 120

SEO Buyer Personas Question Strategy 120

seo.co

MAY 19, 2020

Step Two: Analyze Competitor Keywords. Even if you’re in a niche industry, or if you’ve come up with a fundamentally new idea, you’re probably going to have competitors clamoring to rank for the same keywords or appeal to the same audience as you. Keyword strengths. Keyword weaknesses. Link profile strengths.

SEO 74

SEO Analysis Keyword Domain 74

KoMarketing Associates

JANUARY 3, 2017

So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Search 248

Search Analytics CTR Google 248

Single Grain

JANUARY 16, 2023

Keyword Stats. Google uses more than 200 organic ranking factors in its algorithm, the most important of which are backlinks, high-quality content, page speed, responsive site design, website security, keyword usage in the content, and SEO-friendly site structure. Check these out: * How – and Why – to Build a Backlink Portfolio. *

SEO 59

SEO Statistics Search Search Engine 59

Hubspot

JULY 18, 2019

All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It's also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for free, while gaining high-quality referral traffic.

Link Building 68

Link Building SEO Link Software 68

KoMarketing Associates

JULY 17, 2014

With more businesses integrating SEO into their marketing teams (and with it increasingly becoming mainstream), SEO has moved beyond just keywords and links and it’s now, in fact, influencing all facets of marketing. From technical changes to keyword research to link opportunities and more, it can be overwhelming.

SEO 120

SEO Keyword PR Search Engine 120

seo.co

FEBRUARY 19, 2023

What is link building for SEO? In this ultimate beginner’s guide to building links, you will learn everything you need to get started, including the best link building strategies and tactics that are needed to create a well-rounded backlink plan for sustainable SEO growth for your website.

Link Building 71

Link Building Link Build SEO 71

KoMarketing Associates

JULY 31, 2014

. ” Instead of being consumed by the existence of a threat (IE, the competition), opportunistic marketers will turn such to their advantage. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage.

Profiling 120

Profiling Twitter Hashtag Social Media 120

seo.co

JULY 28, 2020

Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Think of it this way; you search for a given topic, like “bike repair shops,” and you see a list of results. Will you use a combination of head keywords and long-tail phrases? The Caveats.

Traffic 80

Traffic Organization Organic SEO 80

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. Despite this knowledge, it is still critical for B2B marketers to demonstrate how SEO investments improve business results.

SEO 121

SEO Keyword B2B Benchmark 121

seo.co

NOVEMBER 4, 2021

Google sitelinks are listed after a main search result, in which it is followed by multiple indented sitelink results. Siteinks are basically hyperlinks to website subpages and links that pop up in the gush of Google listings that appear when a user is looking for a particular site. Creative titles and meta descriptions.

Google 93

Google Search Engine URL Sites 93

KoMarketing Associates

JANUARY 3, 2017

So what tactics do B2B marketers use to execute a SEO program ? According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period.

Search 202

Search Analytics CTR Google 202