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Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

In SEO, there are two types of keywords: “head” keywords and “long-tailkeywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic. Head keywords are harder to rank for. What Are Long-Tail Keywords?

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for.

Long Tail 122
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The Easy Guide to Broken Link Building for SEO

Single Grain

These days, finding good-quality links for SEO purposes is as challenging as it’s ever been. Not only should your links appear within the editorial content of a page, they should be naturally acquired and placed on pages that are relevant to your own website’s content. If you’ve exhausted your email link building and guest posting efforts, another option to consider is broken link building. What Is a Broken Link? Recommended links”.

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Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)

Biznology

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The next step in launching a link building campaign is setting project size, scope, and expectations. The keywords.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. Keyword Stuffing. This has been outdated for a long time now. Building Poor Links. You can't just buy links. 5) You’re too Keyword Focused.

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. Link building services. Source: Moz Keyword Explorer.

Keyword 82
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Top 10 Link-Building Strategies for B2B Marketing in 2020

Valasys

Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020.

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Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Google has always “not provided” some keywords but it is now encrypting all keyword search activity — except for clicks on Google ads. Here are 10 other resources now that Google has taken away our keywords.

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How to Rank on Page 1 of Google for Thousands of Keywords

Single Grain

What if I told you that you could rank on the first page of Google search results for thousands of keywords? The more material you give Google to index, the better you’ll be able to rank for keywords. There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. You want those people to link to and share your page, helping to boost your backlinks and reach. It ranks for 788 keywords. The list goes on and on.

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The Best Way to Track Your Keyword Rankings in 2020

Single Grain

Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020. Less than 1% of the most popular keywords are responsible for over 60% of all searches. A Brief History of Keywords. If you like it, link to it.

Keyword 52
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Beginner’s Guide to Discovering the Competition’s SEO Strategy

Single Grain

Find new link opportunities, which in turn increases the chances of ranking high in the search results. Step 1: Identify the Keywords Your Competitors Are Targeting. Keyword research is one of the most important tasks that every SEO needs to perform and you definitely want to know the exact keywords that your competitors are targeting under organic search. Identify keywords that are driving traffic to your competitors and that are low in competition.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Bing Offers Up a Free Link Graph by SEOBook.

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. Generate keyword ideas. Keyword Surfer.

Hubspot 96
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7 Advanced SEO Hacks for Your To-Do List in 2020

Single Grain

You already know about meta descriptions, title tags and primary keywords. 7 Advanced SEO Hacks for Your To-Do List in 2020. In this post, I’m going to give you an advanced SEO to-do list for 2020, which is going to go over in-depth tactics that you aren’t seeing anywhere else.

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Now that You’ve Hired an SEO Company, What Should You Expect from Them?

Single Grain

If you come to your first SEO agency meeting with these questions, you'll be positioned to better understand exactly what they can and can't do for you: How long have you been in service? What specifically can you help my company with (link profile, web analytics, etc.)? Your chosen SEO agency should be able to perform the following tasks efficiently: 1) Keyword Analysis. Keyword research is a critical component for any SEO campaign. 5) Link Audit.

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9 Keys to an Effective SEO and Content Strategy

Marketing Insider Group

Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords. Discuss subjects that people want to read and that relate to those keywords and variations.

Effective 259
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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Focus on Topic Clusters Instead of Keywords. Target Local Searchers with Local Landing Pages and Listings. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. C) Do Your Keyword Research.

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Make sense of your data with these essential keyword segments

Moz

The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you’re working with thousands of keywords. Segmentation in STAT In STAT, keyword segments are called “tags” and come as two different types: standard or dynamic. How to create a keyword segment Tags are created in a few easy steps.

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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Dwell Time : How long a user spends on your site.

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Learning SEO? The Beginner's List of Resources to Get Started

Hubspot

To help you find them, I've put together a huge list of credible SEO resources in every category. If it's on this list, you can trust what it says. Please note: If you try to listen, read, or engage with every resource on this list, you'll never have time for anything else.

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How to Control Page 1 of Google, Not Just Rank on Page 1

Single Grain

Ranking #1 for important keywords on Google is a goal for most marketers and business owners, but I think you should go bigger than the top spot alone. ” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords. ask the exact question as the keyword search, and then answer it succinctly in paragraph form.

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7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. How do you even approach researching and selecting keywords to target in your content creation and link building efforts when you could realistically have hundreds of thousands in your arsenal?

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

Use Google Search Console to Your Advantage Google Search Console offers insights into your website’s overall performance — from the keywords it’s ranking for to how to fix issues with performance to how it stacks up against competitors. This is called a link-building strategy.

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100 SEO Statistics That’ll Help You Dominate Search Rankings in 2023

Single Grain

Keyword Stats. Google uses more than 200 organic ranking factors in its algorithm, the most important of which are backlinks, high-quality content, page speed, responsive site design, website security, keyword usage in the content, and SEO-friendly site structure. Keyword Stats.

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The 3-Pronged Approach to Keyword Research for Global Marketers

Hubspot

Keyword research is tough. As anyone versed in search engine optimization knows, you could have the prettiest website in the world, but unless you get your keywords right, nobody’s going to find it. Luckily keyword research for multilingual sites isn’t as difficult as you might think. For starters, there’s much less competition for keywords on the foreign language internet, meaning you can take advantage of a relatively untapped market.

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What Is Enterprise SEO? (Definition, Examples & Tools!)

Single Grain

However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. 1) Keyword Selection.

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Your E-commerce Sales Chore Chart for a Profitable 2020

Single Grain

Instead of parents making to-do lists for kids — teaching a little responsibility and offloading some chores — it’ll be you and your team building a schedule for regular maintenance and more. What Is a Chore List for Business? link]. Perform new keyword research.

Sales 72
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Internal Links: How to Build Internal, On-Site Backlinks for SEO

seo.co

Internal links represent some of the lowest hanging fruit in your SEO arsenal. Links are a big part of search engine optimization (SEO). Google determines the credibility of a website in part based on the quality and quantity of links pointing to it. How Internal Links Work.

Sites 89
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The Ultimate SEO Glossary: 25+ Terms to Get You Started

SmartBug Media

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Keyword Search Volume. link].

Media 83
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30 Actionable Content Marketing Tips for Digital Marketers

Single Grain

Even though the days of content mills are long gone, there are other, much more valuable ways to leverage content marketing. While most marketers and brands are asking for money in return, you can offer free tools and high-quality information to build your brand. If Neil Patel can provide an entire tool for free (Ubersuggest, a keyword research tool – and not some cheap thing that barely does its job!), So why does long form content work better?

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Top 5 SEO Strategies to Help You Rank Higher

Contently

An SEO strategy is essential to playing the marketing long game. Make sure your website’s pages include effective titles, compelling meta descriptions, and subheadings that incorporate your SEO keywords. Know Your Keywords.

Help 204
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Etsy SEO: 11 SEO Strategies for Etsy SEO & Sales Growth

seo.co

You need to get more people viewing and clicking on your listings. So when people want something, they go to Etsy, type in a product name or keyword, and click “search.” Within seconds, Etsy delivers a list of products that match their input. Find Your Keywords.

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12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

I have listed the top SEO report templates that you can use to showcase website SEO health to your clients in a faster and efficient manner than by creating your own reports from scratch. Template #3 – Monthly Link Building Report from Agency Analytics. Top ranking keywords.

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How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

These are tactics that go beyond standard keyword use and algorithm alignment. Keyword positioning is placing your keywords in strategic places on your blog pages, and it can help you earn higher rankings. Use smart keyword positioning. Target suggested keywords.

SEO 292
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How to Rank a Blog in Google’s Top 10 Search Results

ClearVoice

According to one study that surveyed billions of search results , the first organic result in Google Search has an average click-through rate of 28.5% — meaning more than a quarter of Google users are clicking on the first organic listing. Target attainable keywords.

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27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations. Rethink Link Building for Best B2B Marketing by MLT Creative Ideas@Work Blog.

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Why Startup SEO & Digital Marketing is More Difficult Than Ever

seo.co

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny.

Startup 98
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10 SEO Tips for Family Law Attorneys

seo.co

These algorithms evaluate keywords and then reward the websites that offer the most relevance by positioning them first in the rankings. In addition to keyword relevance, search engines also pay attention to something known as “domain authority.” Builds authority.

SEO 97
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The Dos and Don’ts of SEO for Building Material Websites

Navigate the Channel

Growing your building materials brand online is a whole lot easier if you’re showing up on search engines like Google and Bing. Long gone are the days of adding a keyword to a blog post and hoping for the best. Keyword Research.

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