keyword 
The Point
APRIL 16, 2019
Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. Here are the five most common “fails” we see in B2B search campaigns: Not Bidding on the Correct Keywords.
The Point
JANUARY 13, 2017
Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. Actually, I know why it is. They may not know that such solutions exist.
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QuanticMind
APRIL 24, 2018
Despite these challenges, the value of deep funnel data to identify and better target high quality leads is simply too high for online advertisers to continue ignoring. Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend.
QuanticMind
MAY 11, 2018
Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? Generate leads.
KoMarketing Associates
JANUARY 29, 2015
As the chart above reveals, SEO and SEM were ranked 4th in popularity and effectiveness, and 31% were piloting or planning an SEO / SEM initiative in 2015. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015. All questions should start with the PPC budget. At what cost?
QuanticMind
OCTOBER 19, 2018
It’s no secret that PPC advertising is a highly crowded and competitive space. For online advertisers and marketers, that means honing and refining pricing around anticipated and sometimes dramatic spikes in demand and dips in supply that yield the strongest results and highest ROI for your PPC campaigns.
The Point
JANUARY 25, 2012
Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The more detail, the better.
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