The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic.

Keyword Research : Find the Best Keywords for Your Business

Method and Metric

Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. SEO keyword keyword research keyword strategy

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Contextual keyword library

Choozle

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Megan Dyer, Strategist: Thanks so much for joining our webinar today on our brand new platform feature, contextual keyword targeting.

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology. A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for. We’ve changed our webinars to live expert interviews.

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

How to Use Semrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

How to Increase Blog Traffic with Simple Keyword Research

BuzzSumo

Content Marketing SEO Blog Traffic Keyword Research

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Semrush Keyword Difficulty: Now More Accurate Than Any Other Tool

SEMrush

In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. These changes were made to make sure Semrush offers the best keyword research software possible. Keyword Research

Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them.

A Beginner’s Guide to Keyword Search Volume

SEMrush

Keyword search volume is a valuable search engine optimization metric. Keyword ResearchHere’s how you can use Google search volume data to improve your SEO.

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keywords for your audience is arguably more vital than ever.

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

Targeting Branded vs. SEO Keywords: Which Should You Focus On?

Single Grain

If you aren’t sold on the importance of branded keywords, check out a study that Tom Capper did on Moz’s blog about links (a huge factor in domain authority) versus brand awareness: Capper states: “Here’s the main story: branded search volume is better correlated with rankings than Domain Authority is.”. So if you want better rankings and higher conversions, owning your branded keywords and/or generating searches for your brand is crucial. Traditional SEO Keywords.

Why Keyword Stuffing is Bad News for Your SEO

The Brit Agency

A successful SEO and Inbound Marketing strategy is all about including as many keywords into your content as possible, right? Traditionally, keyword stuffing was actually a relatively successful SEO strategy that could drive your content towards better search engine rankings.

Amazon SEO Keyword Research: 3 Proven Methods via @sejournal, @AMZRobynJohnson

Search Engine Journal

A comprehensive, targeted Amazon keyword list helps you optimize your product listings. Here are 3 ways to do Amazon SEO keyword research. The post Amazon SEO Keyword Research: 3 Proven Methods appeared first on Search Engine Journal.

Short-Tail Keywords in SEO: How to Rank for Short-Tail Keywords

seo.co

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. What are short tail keywords?

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities. Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. The system would be all less complicated without the keywords.

SEO and Buying Intent: Finding Keywords That Convert

BOP Design

When a B2B company is devising an SEO strategy, target keywords must be the foundation. When brainstorming about keywords to target, the focus should always be on buying intent. When determining keywords to target, typically the more specific, the better. Long-Tail Keywords.

Organic Keywords: SEO for Beginners

SEMrush

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Hubspot

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Tool.io.

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

Organic Keywords: SEO for Beginners

SEMrush

Organic keywords can help drive more traffic to your website for free. This guide explains how to find effective search terms.

Keyword Research and The Search Volume Illusion

MarketMuse

A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword Research

5 Best YouTube Keyword Tools for 2021

SEMrush

Learn about the YouTube algorithm and how to discover ranking keywords. We‘ll offer you advice on the best YouTube keyword tools to help you create a content strategy that matches your search intent. Read through our guide to learn more about the best YouTube keyword tools.

The Most Important Keyword for SEO in 2018

Webbiquity

Okay, but do keywords still matter? ” While Google’s algorithm has gotten much better with semantic search —basing search results on searcher intent, context, and synonyms—keyword phrases are still the basis of search, whether entered on a keyboard or by voice. So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Besides the basic keyword rules , here are more tips for your SEO: 1. The higher the percentage of use, the more competitive the keyword.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. Photo credit: Rubber Dragon.

The Top Dashboard Components for Better Keyword Optimization

QuanticMind

Explore three ways you can identify PPC keywords that are not working and learn how smart reporting makes the task infinitely easier. Digital & Performance Marketing keyword optimization marketing dashboards PPC keyword research

Using MarketMuse for Keyword Research

MarketMuse

MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.

The Difference Between Keywords and Topics

MarketMuse

Bewildered with the difference between topics and keywords. The post The Difference Between Keywords and Topics appeared first on MarketMuse. Keyword ResearchThis post will clear up the confusion.

What Are SEO Keywords?

Pearl Digital Marketing

What are SEO keywords? Your SEO strategy has to be strong to compete with other businesses in your niche, and we’re going to explore how you use keywords to make this happen. Keywords: Defined. These phrases are SEO keywords. You need to incorporate these phrases and keywords, naturally and organically, into your webpage content. This includes enhancing your meta descriptions, as well as your page content, with different types of keywords.

Give Your Content Marketing a Boost With Social Keywords

Oracle

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Although using the same keywords for all of your content marketing isn’t necessarily going to hurt your efforts, it does mean that you probably aren’t getting all of the value out of your social media marketing that you could be.