The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.
Why don’t more marketers use keyword research?
JULY 13, 2016
Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities.
10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.
You’ve Discovered SEO Keywords, But What’s Next?
APRIL 4, 2016
Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords. Searching keywords help you find influencers.
Six Expert Guides to Dealing with Keyword (not provided)
JANUARY 2, 2014
In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Search: Not Provided: What Remains, Keyword Data Options, the Future byh Occam’s Razor. ** 5 STARS.
10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
APRIL 14, 2015
How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.
The Revenue Focused SEO Keyword Strategy For B2B Marketers
JANUARY 13, 2017
Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.
Are you using social media for search keyword research?
JANUARY 4, 2016
Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. If you aren’t using social listening in your search keyword research, ask yourself why. I know how awful that was.
Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
DECEMBER 10, 2015
But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead. Keywords are dead.
How To Prioritize Your List of SEO Keyword Research
MARCH 1, 2016
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic. Prioritizing Your Keyword List.
12 Questions to Ask When Performing SEO Keyword Research
SEPTEMBER 3, 2014
The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. Part 1: Keyword Discovery.
Negative Keywords Can Be Shared Across Google AdWords Accounts
MARCH 9, 2017
One of the most important parts of a search marketing program is selecting keywords. You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer.
Are Keywords Market-Shares?
JUNE 25, 2012
I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.
Choosing your keywords for SEO
MARCH 26, 2012
Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.
2 Challenges to Keyword Collaboration
OCTOBER 4, 2012
I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.
3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017
Modern B2B Marketing
DECEMBER 15, 2016
Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords.
The 100 Most Expensive Keywords on Google [Infographic]
AUGUST 24, 2015
Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.
How to Pick Effective Keywords [VIDEO]
MAY 2, 2014
In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse , shows you how pick effective keywords for your blog post or your web page.
Five Expert Guides to SEO Keyword Research
JANUARY 7, 2014
Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.
11 (of the) Best SEO Tools and Keyword Research Guides of 2012
JANUARY 28, 2013
How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.
(not provided): Google Locks Up 100% Keyword Data
SEPTEMBER 24, 2013
With the flip of a switch, Google has taken away all (free) keyword data, except for clicks on ads. Obviously keyword data is a huge KPI for many companies and now the only way to get it is with Google Adwords, so some people have put two and two together.
An SEO?s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry Id be a very rich woman by now. Well discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in todays blog post.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.
Select the Right Keywords for SEO Success
SEPTEMBER 14, 2012
An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.
8 Keyword Research Tools for Search Engine Marketing in China
SEPTEMBER 22, 2016
When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines.
A Keyword Primer: Finding and Using Keywords Effectively
AUGUST 1, 2014
Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.
Where Keywords Fit Into the Future of SEO
OCTOBER 7, 2014
"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. Signs of the Keyword-pocalypse.
How to Figure Out What Keywords Your Potential Customers are Using
DECEMBER 1, 2015
At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?
Your keywords suck and are outdated
OCTOBER 2, 2012
“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).
Google AdWords Keyword Insertion: The What, Why & How
AUGUST 9, 2016
This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?
Infusing SEO Into Your Content Marketing Strategy
B2B Marketing Insider
AUGUST 29, 2016
When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. Most search marketers would agree that content marketing is an essential cog in the wheel of SEO.
3 Reasons To Bid On Unprofitable Keywords
FEBRUARY 9, 2016
As a result, unprofitable keywords often get paused if they rack up spend without delivering cost-efficient conversions. To position a paid search account for growth, here are a few situations where it makes sense for you to bid on unprofitable keywords: 1.
How to Create a Content Calendar for Better SEO
B2B Marketing Insider
DECEMBER 13, 2016
Content Marketing Search Marketing content calendar google keyword planner keyword research SEO trending keywordsIf you’re still producing content on a whim, then good for you! At least you’re producing content.