The Content Marketer’s Guide to Keyword Targeting in 2022

DivvyHQ

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know?

Advanced Keyword Research with Semrush (Ft. Keyword Magic Tool)

SEMrush

This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool. Keyword Research

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles.

Keyword Research Guide

MarketMuse

Most keyword research spews out a huge list of terms that have no meaning, no context, and no value. Keyword ResearchAt the end of the day, you’re still left wondering how to write just one article, let alone build out a topic cluster or heaven forbid an entire site.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Contextual keyword library

Choozle

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Megan Dyer, Strategist: Thanks so much for joining our webinar today on our brand new platform feature, contextual keyword targeting.

12 Best Keyword Research Tools

SEMrush

There are plenty of helpful keyword research tools out there, both free and paid. Keyword ResearchTake a look at some of our favorites before trying them out!

Keyword Analysis: How to Analyze Your Keywords for SEO

SEMrush

Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success. Keyword Research

How to Find Low-Competition Keywords with Semrush [Super Easy]

SEMrush

How can you find low-competition keywords to boost your website’s rank? Keyword ResearchFind out here.

What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products. In a previous post on marketing AI , I made the bold claim: “Keywords are the life’s blood of your marketing enterprise.”

How Keyword Cannibalization is Killing Your SEO

Spiralytics

To rank their content higher in search results, most digital marketing teams rely on keyword. The post How Keyword Cannibalization is Killing Your SEO appeared first on Spiralytics Inc. Search Engine Optimisation content marketing keywords SEO SEO tips

Keyword Research Tools: The Complete List

MarketMuse

A look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy. Keyword Research SEO tools

Keyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies

Biznology

James writes frequently about keyword ontology–the powerful tool for understanding keywords you should be building content around to attract prospects, engage with them, and convert them into loyal clients. The answer is keyword ontology. A keyword ontology is a set of relationships between the keywords potential buyers use in search and the products or services they are ultimately looking for. We’ve changed our webinars to live expert interviews.

How to Use Google Keyword Planner for Content Creation

Single Grain

Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Get average monthly searches for keywords that interest you. See what keywords are related to particular pages online.

Keyword Research : Find the Best Keywords for Your Business

Method and Metric

Keyword research doesn’t have to be difficult. When finding the right keywords for your business, there is no need for guessing or taking a stab in the dark. SEO keyword keyword research keyword strategy

How to Do a Keyword Research for Your SEO Strategy

RockContent

One of the most crucial SEO tasks is keyword research. We’re going to address it in this post: What is keyword research? How to do keyword research? What is the best keyword research tool? What are the other keyword tools you need? What is keyword research?

Keyword Stuffing: The RIGHT Way to Keyword Stuff for SEO

seo.co

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. What Qualifies as Keyword Stuffing.

What Are Keywords and How Do You Use Them?

SEMrush

What is a keyword? In this article, you will find out what keywords are, learn how to choose them for Search Engine Optimization (SEO) and Pay-Per-Click (PPC), and gain an understanding of the qualities and intent of keywords. Keyword Research

The Ultimate Keyword Research Guide for SEO

SEMrush

Ready to get serious about keyword research? Check out our in-depth guide to keyword research and get the insight you need to start planning irresistible content today. Keyword Research

How To Choose the Right Long-Tail Keywords

SEMrush

Long-tail keywords are a great way to reach a more targeted audience for less money & effort. Keyword ResearchLearn how they work & how to choose the right to create the best SEO content strategy.

Keyword Difficulty: What Is It and Why Is It Important?

SEMrush

Keyword difficulty refers to how easy or difficult it will be to rank for a particular query in Google. Learn how to measure keyword difficulty and how it impacts rankings. Keyword Research

How to Use Semrush for Keyword Research

SEMrush

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit. Keyword Research

The Ultimate Keyword Research Checklist

SEMrush

This checklist offers a straightforward process that anyone can use to start building master lists of target keywords in any market or niche. Advanced SEO

Why Keyword Difficulty Doesn’t Work and How to Make It Better

MarketMuse

What if I told you that keyword research platforms are playing you? Keyword ResearchHere's why that happens and how to fix it.

How to Do Effective YouTube Keyword Research

BuzzSumo

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Starting with high-engagement keywords will ensure your channel is set up for success. Why Bother with YouTube Keyword Research? Check Out Which Keywords Your Competitors Use.

What is Keyword Cannibalization and How to Fix It

MarketMuse

Here are a few approaches you can take to fix the problem, if your site suffers from keyword cannibalization. Keyword Research

Using MarketMuse for Keyword Research

MarketMuse

MarketMuse complements your existing keyword research workflow - answering critical questions that your current techstack can't. The post Using MarketMuse for Keyword Research appeared first on MarketMuse.

The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. That’s where keyword research comes in. Here are 17 of the best keyword research tools according to expert reviewers. 2) Google Keyword Planner. 7) WordStream Keyword Tool.

How to Spot and Fix Keyword Cannibalization

SEMrush

Understanding how to find and fix keyword cannibalization is key to overcoming things that can hold back your site. In this guide, we‘ll share tried-and-true tactics to overcoming it on your site. Tactics & Troubleshooting

Spot 112

Keyword Research and The Search Volume Illusion

MarketMuse

A look at how and why low-volume keywords can generate a substantial amount of traffic. The post Keyword Research and The Search Volume Illusion appeared first on MarketMuse. Keyword Research

Easily Detect Keyword Cannibalization and Learn How to Avoid It

Method and Metric

Keyword cannibalization happens when you cannibalize your own visibility by having multiple pages on your website targeting the same keyword. What Is Keyword Cannibalization? . Thus, the competing pages within your site are fighting for the same keyword.

Keyword Stemming: Optimizing Your Site For Proper Keyword Variations

seo.co

Keyword stemming is a sub-strategy of keyword research. Keyword research remains one of the most fundamental SEO practices. But, what is keyword stemming? How does it relate to keyword research? A Guide To Keyword Stemming. What Is Keyword Stemming?

Is There Ranking Power In Keyword Domains? via @sejournal, @martinibuster

Search Engine Journal

The post Is There Ranking Power In Keyword Domains? Choosing a domain name is an important step for launching a website, so it's important to make the right choice. appeared first on Search Engine Journal. SEO Technical SEO

Domain 110

Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading → Company News

How to Increase Blog Traffic with Simple Keyword Research

BuzzSumo

Content Marketing SEO Blog Traffic Keyword Research

Semrush Keyword Difficulty: Now More Accurate Than Any Other Tool

SEMrush

In the spring of 2021, we updated the formula that calculates a search term’s keyword difficulty and relaunched the metric. These changes were made to make sure Semrush offers the best keyword research software possible. Keyword Research

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

What Are Branded Keywords And Why They Are So Important for Content Marketing?

RockContent

Therefore, the correct choice of branded keywords will make all the difference in more advanced stages of your sales funnel. Therefore, it is necessary to be careful when choosing branded keywords , to the information they will bring in the results and even where they will direct the user.

B2B SEO:  Topic Clusters, Not Keywords

Marketing Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword.

The Difference Between Keywords and Topics

MarketMuse

Bewildered with the difference between topics and keywords. The post The Difference Between Keywords and Topics appeared first on MarketMuse. Keyword ResearchThis post will clear up the confusion.