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Three Advanced SEO Keyword Tactics

Webbiquity

Then look for Goldilocks keywords that have a “just right” combination of high average monthly search volume and relatively low competition or keyword difficulty. Once you’ve taken care of those tasks, here are three more tactics you can use with target keywords to improve ranking and increase organic search traffic.

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The Most Effective Guide to Keyword Research

Marketing Insider Group

Keyword research! Keyword research is the foundation for your overall content strategy. Here’s the problem: many people — even professional marketers— see keyword research as a simple process that lists focus words and phrases and dumps them as much as possible into blog articles. Good keyword research is rooted in buyer intent.

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7 Ways to Find Untapped Keywords

MarketMuse

Using untapped keywords is one of the best ways to take your SEO strategy to the next level. Here's how to find untapped keywords for your content strategy.

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Ask These 4 Questions To Stop Wasting Time on SEO Dead Ends (and Find Keyword Gold)

Content Marketing Institute

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading →

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Basic search: Easily search using keywords, job title, location, industry, and more. Find and connect with the right talent to fill roles fast with these tools: More data! We have added 10's of millions of personal emails and mobile records.

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The Only 5 Keyword Research Tools You’ll Ever Need

Marketing Insider Group

One of the most fundamental parts of effective content marketing is solid keyword research. Keyword research allows you to bring the voice of your customer into your content marketing strategy. All digital marketing starts and ends with keyword research. It also allows for research into paid keywords, site audits, and more.

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Advanced Keyword Research with Semrush (Ft. Keyword Magic Tool)

SEMrush

This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.

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Do Keywords Still Matter? What B2B Marketers Need to Know in 2020

Marketing Insider Group

Nevertheless, it’s important for us all to start breaking the keyword-centric worldview now. It’s a sign of things to come: a world where keywords matter less than they once did. Keywords still matter – a lot actually – but not in the way most marketers use them. Do Keywords Still Matter? Of course, we all have.

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The importance of accurate keyword difficulty scores

ClickZ

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance. KD scores are useful in building SEO strategies, filtering out ineffective keywords. Low competition keywords give an advantage in attracting traffic. How Semrush’s Keyword Difficulty platform works.

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How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Search Engine Journal

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

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Meta Keywords: Should You Use Them?

SEMrush

Meta keywords give search engines details about a page‘s content. But should you use them? Find out here.

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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. But a large of enough sample of them do that the keywords they use tell you a lot about the information they need to ultimately buy your products.

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Keyword Stuffing: The RIGHT Way to Keyword Stuff for SEO

seo.co

99%+ of website shouldn’t even take stock in the idea that keyword stuffing will ever affect them. Because we have tested thousands of sites and found that even sites with a keyword density of up to 12% can still rank VERY well in SERPs. Do you know what a keyword density of 12% looks like? How Keyword Stuffing Hurts You.

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Contextual keyword library

Choozle

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for related and suggested keywords, and create your custom keyword audience all within your account in just a few clicks.

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Top 7 SEO Keyword Research Tools For Agencies via @sejournal, @Juxtacognition

Search Engine Journal

Keyword research can be time-consuming. The post Top 7 SEO Keyword Research Tools For Agencies appeared first on Search Engine Journal. These tools help you find the data and spot the opportunities for successful SEO campaigns.

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How to use negative keywords to optimise B2B Google Ads

The Lead Agency

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. Negative keywords are words or phrases that you add to your campaign so that your ad won’t show up when someone searches for that term. To learn more about how to optimise your B2B Google Ads with negative keywords, read on!

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B2B SEO:  Topic Clusters, Not Keywords

Envy

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

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Best Keyword Research Tools: 10 Free & Paid Tools (Reviews)

SEMrush

Check out our list of the best keyword research tools, including both paid and free keyword tool options.

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Why Keyword Cannibalization Isn’t What You Think It Is

MarketMuse

The one-page one-keyword approach is fundamentally wrong. You actually need many pages to thoroughly cover a topic.

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Google Ads’ Keyword Matching Process Detailed In New Guide via @sejournal, @MattGSouthern

Search Engine Journal

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.

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How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

Marketing Insider Group

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. Before then, they spend time building their SEO strategy, developing a list of target keywords and blog topics, and actually publishing blog articles to their site.

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12 Best Keyword Research Tools

SEMrush

There are plenty of helpful keyword research tools out there, both free and paid. Take a look at some of our favorites before trying them out!

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Keyword Mapping: A Beginner’s Guide via @sejournal, @ViolaEva1

Search Engine Journal

Keyword mapping will help you identify your keyword phrases and determine where they should go on your website. The post Keyword Mapping: A Beginner’s Guide appeared first on Search Engine Journal.

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How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively

Search Engine Journal

The post How To Get More Traffic By Fixing Keyword Cannibalizations Quickly & Effectively appeared first on Search Engine Journal. Everyone is creating the same SEO-driven content to rank high on Google. It's time to set yourself apart by repairing SEO cannibalization.

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The Content Marketer’s Guide to Keyword Targeting in 2022

DivvyHQ

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? In many respects, there is both an art and science to the process.

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Keyword Research: 7 Steps for Finding the Best Target SEO Keywords

seo.co

Online keyword competition is fierce. It all starts with keyword research, the process of uncovering keyword opportunities for your brand to rank higher in search engines. Brainstorm your “seed” keywords. You’ll start your keyword research by selecting what I call “seed” keywords. For example, since SEO.co

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Keyword Stemming: Optimizing Your Site For Proper Keyword Variations

seo.co

Keyword stemming is a sub-strategy of keyword research. Keyword research remains one of the most fundamental SEO practices. It allows businesses and marketers to seek the best and most appropriate keyword (KW) sets, enabling their websites to increase organic search engine traffic. But, what is keyword stemming?

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How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Search Engine Journal

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

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Should You Focus On Zero Search Volume Keywords? via @sejournal, @rollerblader

Search Engine Journal

Zero search volume keywords are worth going after, but only if they're relevant to your business. The post Should You Focus On Zero Search Volume Keywords? appeared first on Search Engine Journal.

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New Google Ads Feature: Account-Level Negative Keywords via @sejournal, @MattGSouthern

Search Engine Journal

Google Ads introduces account-level negative keywords worldwide, providing advertisers with greater brand safety and suitability. The post New Google Ads Feature: Account-Level Negative Keywords appeared first on Search Engine Journal.

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Think Outside the Search Box for SEO Keyword Opportunities

Content Marketing Institute

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading →

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3 Ways To Unlock Keyword Gold

Search Engine Journal

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.

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Keyword Research Tools: The Complete List

MarketMuse

A look at 31 different tools you can use to find profitable keywords and formulate a winning SEO content strategy.

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SEO: Leverage the Power of Keywords to Drive SEO

Blue Flame Thinking

Any digital marketing conversation you’ve had recently probably included the topic of keyword research. Everything on your landing pages – from the copy to images, video, and graphics – is powered by keywords. Keyword Research Tools. Identifying the right keywords to use is not easy. Keywords Planner.

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Google’s John Mueller Cautions Against Keyword-Rich Domains via @sejournal, @MattGSouthern

Search Engine Journal

Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John Mueller. The post Google’s John Mueller Cautions Against Keyword-Rich Domains appeared first on Search Engine Journal. Here are five reasons why.

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How To Effectively Perform Keyword Research For Ecommerce via @sejournal, @MaddyOsman

Search Engine Journal

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

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Long-Tail Keywords: A Comprehensive Guide

Brightedge

Long-tail keywords account for over 90% of search queries. The good news is that identifying, targeting and ranking for long-tail keywords is a straightforward and cost-effective process. What Are Long-Tail Keywords? There is no shortage of definitions of the term “long-tail keyword” on the web. Updated: February 2022.

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Why Keyword Research is necessary for your website rank?

Excelsior Research

Why Keyword Research is necessary for your website rank? To understand how keyword will scale your website ranking, you need to know how keyword research will play a vital role in your digital presence. Why Keyword Research is necessary for your website rank? Importance of Keyword Research. February 7, 2022.

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How to Choose Keywords That Rank #1 on Google

ClearVoice

Choosing the right keywords that help you rank higher on Google’s search results is an excellent way to accomplish both goals. While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. How Do You Choose Keywords for Google?

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