The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Why don’t more marketers use keyword research?

Biznology

Over the course of the podcast, David wondered out loud why more marketers don’t consult keyword data when writing and editing content. Even the tech people are confounded by the sheer variety of data they need to integrate to take full advantage of keyword data in marketing activities.

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How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

10 secrets to research the best SEO keywords

Biznology

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Besides the basic keyword rules , here are more tips for your SEO: 1.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

But keywords are an even better example. Are keywords dead? There are several articles about keywords being dead on pretty much every website that covers SEO. Most of those articles come to one of these conclusions: Keywords aren’t dead. Keywords are dead.

Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. You should do it with all those keyword-rich domains that your CMO–or you–have greedily registered for that small recurring annual fortune. The domain name has relevant keywords that are consistent with the content of this page!

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. If you aren’t using social listening in your search keyword research, ask yourself why. I know how awful that was.

Six Expert Guides to Dealing with Keyword (not provided)

Webbiquity

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. Search: Not Provided: What Remains, Keyword Data Options, the Future byh Occam’s Razor. ** 5 STARS.

Give Your Content Marketing a Boost With Social Keywords

Modern Marketing

Keywords have long been the foundation of every content marketing strategy. What many marketers don’t realize, is that the keywords that work for SEO and PPC advertising aren’t always as effective for social media marketing. Finding Social Keywords.

Choosing your keywords for SEO

Puzzle Marketer

Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. There are two types of keywords. Short-tail and long-tail keywords.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

Optimize Your Keyword Research and Rankings with SEMRush

Act-On

Learn how to use the popular SEO tool SEMRush to perform valuable keyword research. AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEM

2 Challenges to Keyword Collaboration

Biznology

I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications.

The 100 Most Expensive Keywords on Google [Infographic]

Hubspot

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. If you've ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX.

Negative Keywords Can Be Shared Across Google AdWords Accounts

KEO Marketing

One of the most important parts of a search marketing program is selecting keywords. You need to find relevant keywords to use in your pay-per-click advertisements so you can attract searchers who are looking for what you offer.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. The first step to a modern keyword strategy is understanding the user intent behind target keywords.

Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. And without these keyword insights, marketers would have a much tougher time knowing which keywords to target to achieve greater visibility in search.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

Where Keywords Fit Into the Future of SEO

Hubspot

"What''s in a keyword? Will Keywords Not Matter? Of course, "quality" means different things to different people, but I''d argue that at a basic level, focusing too much on keywords is a bad thing -- it can actually cause quality to suffer. Signs of the Keyword-pocalypse.

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?

Your keywords suck and are outdated

Biznology

“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well.

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools.

How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Twitter recently launched a keyword targeting option for Twitter Ads. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keyword target examples: gifts, buy flowers, Valentine, presents, date tonight, going to funeral.

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

3 Reasons To Bid On Unprofitable Keywords

Fathom

As a result, unprofitable keywords often get paused if they rack up spend without delivering cost-efficient conversions. To position a paid search account for growth, here are a few situations where it makes sense for you to bid on unprofitable keywords: 1.

CPA 16

Google AdWords Keyword Insertion: The What, Why & How

Hubspot

This seemingly magical feature is called keyword insertion. What is Keyword Insertion? Simply put, keyword insertion allows you to customize ad text based on the search term a customer uses. Why Would I Use Keyword Insertion? How Do I Use Keyword Insertion?

Infusing SEO Into Your Content Marketing Strategy

Marketing Insider Group

When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […]. Most search marketers would agree that content marketing is an essential cog in the wheel of SEO.

SEO 106

Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.