Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. That would force other CRM and marketing automation vendors to follow suit, although it's hard to imagine them matching the depth of LinkedIn's data.

Vendor 152

Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

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ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. It integrates with Jigsaw to show company details like revenue, and available contacts for a specific company: contacts can be bought for $1 each directly at Jigsaw. From Web Analytics to Demand Generation.

The Problem with Big Data

Sales Intelligence View

This will never be done by the Big Data vendors as much as they want you to believe it. Filed under: Sales 2.0 , Sales Data , Sales Intelligence Tagged: B2B , b2b sales , CRM , Enterprise 2.0 , jigsaw , Sales , Sales Data , sales productivity , social intelligence. jigsaw Sales sales productivity social intelligenceIt all comes back to the phone book.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

On the other hand, 45 to 53 percent of the executives interviewed said that a cold call they received had helped vendors leapfrog onto the consideration shortlist for purchases. jigsaw linkedin Sales Sales Data sales process sales productivity social intelligence social media social selling twitterCold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction.

Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting

Leadspace

They chose to sunset Data.com — which was a single-threaded data provider with D&B & Jigsaw data — to adopt a vendor agnostic, more comprehensive CDP strategy as their go forward plans. There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.

LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

Of course, if you’re a vendor offering a cool new technology, the stakes are higher. Related capabilities include reverse IP lookup of the company of anonymous visitors, connections to Jigsaw to provide contact names of those companies, and the aforementioned telephone lead qualification. Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read.

Where in the world is the 2016 marketing tech landscape?

chiefmartech

I actually enjoy working on it — like a gigantic jigsaw puzzle, but one where you have to go hunting for the pieces out on the Internet. However, rethinking groupings and categories — and re-evaluating vendors through this new lens — has proven to be a fairly intense exercise, requiring more time to get it right. A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.”

Email Lists: Should You Rent or Buy?

The Point

In recent years, a number of long-time business database companies ( InfoUSA , Hoovers , Dun & Bradstreet ) have been joined in the list market by so-called “crowd sourced” databases like Data.com (formerly Jigsaw), InsideView , and others. One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.

List 166

B2B data decay and list rental – buyer beware!

Biznology

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Try the following when considering a B2B list from any source, particularly if the communication is important and/or the out-bound cost is high: Determine the verification and accuracy process with the list vendor and establish a minimum guarantee of list accuracy.

List 151

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

By some measures, it's looking more mature: buyers are appearing outside the initial niche of software and technology companies; core functionality is well understood and largely consistent across products; vendors are expanding scope to include new users at existing accounts (in particular, sales departments); pricing is under pressure; and companies are starting to specialize in different customer segments. I do expect vendors to converge on more standard social media features.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). The vendors also charged additional per-user fees for these modules.

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization.

Cost 132

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). The names can be purchased from Jigsaw , Onesource or other data sources. Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

It is important to note that most vendors claim their data is the best. Yelp, Jigsaw). I believe that this is a key area where vendor technology, using NLP, is a requirement to determine content’s “truthfulness.”. Many vendors offer some kind of data technology, and we recommend that the data buyer (and the end user) perform their own benchmark tests on their own content, people, company and event information to determine quality.

Buzz 85

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). The names can be purchased from Jigsaw , Onesource or other data sources. Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Oracle

That meant the end of the Jigsaw brand, which Salesforce.com bought last year. Disclosure: Eloqua and salesforce.com have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). by Jesse Noyes | Tweet this There are plenty of reasons to head to Dreamforce : the expo floor, the certifications, the seemingly endless networking and, of course, the parties.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. You've invested in a good list, get your inside team, your reps, or an outsourced vendor to work it. Social media is all the rage right now, and it should be.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning. Bring Value - More executives have stated that they tend to buy from vendors that bring value to them in the marketing and sales process. You've invested in a good list, get your inside team, your reps, or an outsourced vendor to work it. Social media is all the rage right now, and it should be.

Marketo Sales Insight Expands Salesforce Access to Marketing Data

Customer Experience Matrix

But I expect the sales automation vendors to take the business for themselves. This can be integrated with Demandbase and Jigsaw to download the names of contacts at those firms. The attraction to vendors like Marketo and Eloqua is quite clear: they can expand the size of their installations by serving new customers within existing clients. Compare this with maybe $2,000 per client per month earned by most demand generation vendors.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. If you are using these terms today, it is time to stop and explain what you really mean. Otherwise, we may hear you, but we will think you mean something completely different.

Words 168

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. The vendor plans to add the second of these, removing a lead from a flow, in its next major release, due around next April.) In addition to Salesforce.com, the vendor has a standard integration for SugarCRM.

Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

In Genius’s case, this means that visitors can be associated with a company via their IP address, offered an online chat and scored on their activities and form responses, while salespeople can be alerted to important events, find related data or leads in JigSaw or LinkedIn , replay the Web site visit and access the full activity history. This is major progress, and a capability that I haven’t yet seen from other demand generation or CRM vendors.

URL 120

Act-On Software Stresses Ease of Use

Customer Experience Matrix

Web analytics based on user-assigned page names, so tracking can work without building codes into the URL structure The system has some other strengths that are less unusual, but still hard to find: - anonymous visitor tracking based on IP address lookup, with automated integration into Jigsaw to look up contact names and automated alerts for visits from named accounts. While some other system provide this, many marketing automation vendors rely on third-party products instead.

Act-On 137

Register Now: Must-Attend Marketing Sessions at Dreamforce

Marketo

Jigsaw is just as much a marketer’s tool as it is a sales tool, but marketers often don’t know how to leverage it to make their jobs easier. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes. by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast.

Still More on Assessing Demand Generation Systems

Customer Experience Matrix

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Few vendors would say that—the more common line is that advanced features are present but hidden from people who don’t need them. Of course, every vendor tries to make their system as easy as possible, but complicated functions inevitably take more effort.

Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. I believe a rationalization of core systems will continue to drive the consolidation of vendors and the consolidation of buyer spend (stacks vs. point solutions). Hello, all, and here’s to a promising 2017!

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Prospect Profiler’s claim to fame, so near as I can tell, is that it also presents summaries and trends of the prospect activity, per this very nice screenshot from Eloqua: I don’t recall the other vendors doing that. If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter).

Eloqua 120

Sales Pipeline Radio, Episode 234: Q & A with Jon Miller @jonmiller

Heinz Marketing

Even just a year or two ago, I mean, the analysts just were completely perplexed about how to categorize this market, because there’s many different flavors of ABM vendors. So every ABM vendor has some aspect of this. By Matt Heinz , President of Heinz Marketing.

LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Marketo

Piggybacking on this trend I think you will see cloud vendors reinforcing their offering with value add solutions. You’ve seen Salesforce taking steps like this with strategic purchases such as DimDim and Jigsaw – even Marketo’s foray into social with Crowd Factory demonstrates movement along those lines. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit.

ROI 95

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Marketo

The vendors I chatted with at the event were talking more about thought leadership than their products. Josiane Feigon, author of Smart Selling for the Phone and Online , shared tips from her book including ideas to make my internal sales team work smarter, and XuanThu Pham from Jigsaw mentioned the Jigsaws webinar series , and its popularity with both sales and marketing departments. This year’s MarketingSherpa B2B Marketing Summit was a great success.

B2B Appointment Setting Teams and How to Get the Most From Them

Green Lead's B2B

Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Marketo

We also need data like industry and company size to do proper email and campaign segmentation, so we append our data with information from a third party database (Jigsaw). . A couple details about this post: I mentioned vendors because I am often asked about what services I use. I also use lots of great vendors that I did not mention here. At my previous company my success was measured by number of leads. If I hit the right number, I was in the clear.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

B2B Lead Management Market Heats Up

delicious b2bmarketing

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.