Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Critics of these services refer to them as "spyware," though that term isn't really fair. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.