Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Critics of these services refer to them as "spyware," though that term isn't really fair. They can't identify the specific individual who visits a site, only the network location from which the visit originated. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.