The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco
Modern B2B Marketing
SEPTEMBER 28, 2009
Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. The vendors I chatted with at the event were talking more about thought leadership than their products. This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program.