Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Martech

OCTOBER 4, 2021

Brand awareness can be found in obvious areas like the ad you see when you’re scrolling through social media, or a pop-up that you click on,” said Sangha. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Why we care. It had technology.

Acquisitions 93

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 93

BenchmarkONE

NOVEMBER 9, 2022

Create a blog around the topics, publish it, and share it on social media. Sharing the webinar in slide format is the final piece of the jigsaw puzzle. . While social media is an effective channel to market your webinars, it requires smart tactics to get the most out of it. Create Slides and Upload Them to SlideShare.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Valasys

SEPTEMBER 15, 2020

Besides, she has also held diverse Customer Success leadership roles at companies such as Jigsaw (now Data.com, acquired by Salesforce) and Equilar. The post Demandbase Expands Its Leadership Base appeared first on Valasys Media. Metcalfe is rejoining Demandbase as previously she held the post of Customer Success leader at Demandbase.

DemandBase 52

DemandBase Account Based Marketing Jigsaw Advertising Agencies 52

Leadspace

NOVEMBER 28, 2019

Once upon a time, there was a handy tool called Jigsaw. The platform searches for current information on contacts and cross-references it via different online channels (social media, websites, etc.). . It helped salespeople collect data on potential customers. What Are the Benefits of Data Enrichment Tools?

Jigsaw 71

Jigsaw Open Rate Marketing Management Gartner 71

NuSpark Consulting

DECEMBER 18, 2011

You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers should be able to use a number of tactics from different platforms including video marketing, SEO, event/demo registration, and social media. This can be done with a blog. Strategies to Create Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers should be able to use a number of tactics from different platforms including video marketing, SEO, event/demo registration, and social media. This can be done with a blog. Strategies to Create Demand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

Customer Experience Matrix

OCTOBER 19, 2010

These include support for multivariate tests on landing pages (but not emails); automated posting of Jigsaw and social media data into lead profiles; fractional revenue attribution; and SugarCRM synchronization. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Consider writing a Wikipedia page about yourself.

Work Management 100

Work Management Jigsaw Digg Wikipedia 100

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year.

Jigsaw 100

Jigsaw Product Salesforce.com Marketing Management 100

Digital B2B Marketing

SEPTEMBER 10, 2013

Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. Media buying email lists Email email lists list builds List Rental' Expect to pay anywhere from a $0.50 per contact for purchased lists, with some specialized (and much higher quality) sources costing as much as $3 per name. Renting a B2B List.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Contently

OCTOBER 21, 2016

It’s an argument other have made: That media, today, is based almost entirely on capturing and repackaging attention and consumer data to advertisers, no matter what it takes. The respondents included the CEO of General Motors, head of R&D at Jigsaw, Mark Zuckerberg, and a handful of VCs.

Jigsaw 60

Jigsaw Internet Marketing Blogger Facebook 60

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. Examine your competitors’ messaging, including taglines, slogans, mission statements, “About Us” pages and social media profiles, and see where you can differentiate yourself. By sharing quality content on social media websites and industry blogs, you drive traffic to your website and improve conversions.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

LeadSloth

MAY 5, 2010

That’s a wide variety of topics, but I believe there is a clear relationship between them: Both CRM and Marketing Automation are changing because of Social Media and Inbound Marketing. Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social. Social CRM.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” Marketers should be able to use a number of tactics from different platforms including video marketing, SEO, event/demo registration, and social media. This can be done with a blog. Strategies to Create Demand.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Top of Funnel Demand 52

Digital B2B Marketing

JUNE 26, 2012

They are widely used in planning discussions, in agency briefs and in the media, but they no longer clearly communicate your intent. A best practice guide, vendor comparison, industry perspective and even a sell sheet have been lumped under the heading of whitepaper by many marketers. Our ROI was -25%, yikes! These are not empty terms.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Smashmouth Marketing

SEPTEMBER 17, 2009

Before discovering this particular flavor, we had invested a year or so working on SEO, blogging, social media, and link building. Companies like Jigsaw , Onesource , and Netprospex provide the candy; the more contacts we have and the better targeted, the greater our success. Outbound marketers live off of lists.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Could marketers finally be ready to spend on measurement?

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Customer Experience Matrix

MARCH 9, 2011

While some other system provide this, many marketing automation vendors rely on third-party products instead. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Leadspace

JANUARY 4, 2017

, I made the exciting move in August to assume the role of CEO for Cision, a global top-15 SaaS company that is about to do many of the same things for Earned media that OMC (and Adobe, Salesforce, IBM Marketing Clouds as well) are doing for Paid and Owned media. Category #1: Real-time data technologies. Real-time data enrichment.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Adobe Experience Cloud Blog

AUGUST 31, 2011

Has social media caused a divide? Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Now, this isn’t just a renamed Jigsaw. What if you could become a social enterprise- now? Welcome to Dreamforce 2011. And this is just how the morning started. Now starts the fun.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Smashmouth Marketing

AUGUST 18, 2010

Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set. If your average appointment setter is taking 100-120 dials to get an appointment, why not demonstrate techniques that can shorten those cycles and provide better quality in the process?

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features. external data. Certainly those features will continue to grow.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Smashmouth Marketing

AUGUST 18, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. The names can be purchased from Jigsaw , Onesource or other data sources. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Smashmouth Marketing

AUGUST 19, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. The names can be purchased from Jigsaw , Onesource or other data sources. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 13, 2015

Contact media sequence and frequency. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. We discussed social media briefly; they aren’t using social data (e.g.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Adobe Experience Cloud Blog

JUNE 23, 2010

Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. Chatter is more than a social media tool – it’s a social CRM tool. Jigsaw is not just about mass quantity of emails – it’s about accurate data. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media. See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . If you couldn’t attend, there is another summit in Boston on October 5 and 6.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

MLT Creative

SEPTEMBER 20, 2011

Social media integration. Enriched customer info from Hoovers and Jigsaw. More robust email functionality, including quantity of contacts and segmentation. Increase the quantity of available lead nurturing campaigns. A personalization engine. Revisions to the content management systems.

Top of Funnel 40

Top of Funnel Advertising Agencies Jigsaw Funnel Advertising 40

Adobe Experience Cloud Blog

JUNE 27, 2010

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Using RSS to send different types of prospect information into one system.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

JULY 21, 2011

Explicit criteria include objective demographic information such as job title, type of email used and social media influence can be gathered by spending less than 60 seconds on LinkedIn, Jigsaw and/or Twitter. This is like shooting fish in a barrel.

Lead Scoring 48

Lead Scoring Lead Ranking Sales Qualified Leads Jigsaw 48

Adobe Experience Cloud Blog

JULY 15, 2011

Jigsaw is just as much a marketer’s tool as it is a sales tool, but marketers often don’t know how to leverage it to make their jobs easier. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes. Thursday: Improving Marketing Results While Aligning With Sales. Thursday, September 1, 12:30 p.m. – 1:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48