Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists.

List 167

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

As I noted in a post last year , there is a universe of specialized marketing automation systems for companies that sell through channel partners. These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. Marketers pay $1 per name for prospects.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

9 Marketing Words That Have Lost Their Meaning

Digital B2B Marketing

The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. Unfortunately much of it reflects zero thought and leads no where. ” To some people, this is an example of integrating their disparate marketing efforts. ” To one marketer, that might mean more time spent on their website.

Words 168

Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Summary: Alsa Marketing is a late entry to small business marketing automation. It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Multi-language might open a larger market, at least until competitors match it.

Cost 132

Lead Scoring: What’s Hot and What’s Not

Marketo

by Rick Siegfried When we say a lead is “hot,&# what do we mean? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing. To achieve this type of sales and marketing alignment requires building the revenue engine together from the ground up.

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). So marketing automation vendors are understandably eager to support it in their systems. demand generation software vendor comparison social media marketing marketing automation systems

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. This market has a lot of growth ahead of it!