Email Lists: Should You Rent or Buy?
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists.