sales 
Customer Experience Matrix
JUNE 13, 2016
billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.
markempa
SEPTEMBER 12, 2016
I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.
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Martech
JULY 14, 2021
My old buddy Scott Brinker went controversial on LinkedIn this week, and for me the timing could hardly have been better. Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. He did go on to explain: “Brand makes marketing.
Smashmouth Marketing
JUNE 14, 2010
That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.
NuSpark Consulting
DECEMBER 18, 2011
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects.
Customer Experience Matrix
JUNE 2, 2009
This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. These can be loaded into sales and CRM systems to make them easily accessible. Results can be imported to sales automation and CRM files to update and enhance their profiles.
Customer Experience Matrix
JUNE 9, 2009
Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.
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