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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

They can't identify the specific individual who visits a site, only the network location from which the visit originated. The distinction is that they filter out ISPs and supplement network location information with data from third-party sources. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.