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What Instagram’s IGTV Can Offer Brands

Contently

Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. In late June, Instagram launched IGTV, its longform video platform.

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What Instagram’s IGTV Can Offer Brands

Contently

Users can now post videos up to an hour in length, and the videos are viewed vertically , the way we naturally hold our phones. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. In late June, Instagram launched IGTV, its longform video platform.

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Banner Ads Work; Really

NuSpark Consulting

Some of the best, most efficient placements of banner ads can be had on vertical networks, trade press websites, and the Google content network. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. The above is true of a b2b message as well.

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I worked with Merck pharmaceuticals, I worked with Lilly Pulitzer, and across several other verticals and worked my way up to a specialist role. I was with iProspect for about two years. I love reading.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Top 25 Content Types for Inbound Marketing

ClearVoice

The calming colors, impactful information and CTA to follow on social media at the bottom of this infographic are making it easy to learn and share information that bolsters the organization’s authority in the health vertical. I'm reading this killer guide on content types for #contentmarketing planning. You should too.