What Instagram’s IGTV Can Offer Brands
JULY 9, 2018
Users can now post videos up to an hour in length, and the videos are viewed vertically, the way we naturally hold our phones. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect. It’s a different format, so we want to make sure we are designing specifically for longform and vertical content,” said Tressie Lieberman, Chipotle’s executive director of engagement marketing.